Hollywood legendary director

Jeff Jones had watched "Captain America" ​​at the premiere, although he went home before attending the reception, and he really didn’t think there was anything special about the show. .

The old-fashioned plot and the unfolding of clichés, but based on the highly popular Marvel role of the US team, directly compares "Watchmen" to nothing-referring to commercial achievements.

From a subjective point of view, Jeff himself is also a very stupid pie. He thinks that the aesthetics of the lens given by Zhadao is definitely much better than that of the well-deserved "Captain America". On the point of view, even if the two themes are compared with the evaluation of core fans, it is also "Watchmen" has won too much. This can also be seen from the ratings given by film review sites such as IMDB and Yahoo.

But from a utilitarian point of view, or from the perspective of the management, of course the US team won. At least, the US team’s threshold for viewing movies is not high. Even if they don’t understand the comics at all, the audience can have a sense of substitution without even the role relationship. Can't tell.

Well, it's a bit of a routine that is so popular.

Marvel's movies are very particular about using more mature selling points, and they are rarely unconventional. They feel like they may not be high, but they are better than they are—

If you compare "Watchmen" to those high-end limited edition sports cars, then Marvel is a business SUV that takes the people-friendly route. It is more universal and more grounded, but it does not give people such a lofty sense.

In later generations, people will not always complain that Marvel is not deep enough. DC is more artistic, and you can also use it.

Because DC itself has yet to find a clear direction for adaptation in the high-level Warner system, and most of DC's characters are indeed more dramatic. This is the temperament of the creative origin. Of course, Marvel also has a "abuse" part, but Relatively speaking, the creators headed by Stan Lee did not focus on this.

After all, the difference between the age background and social thoughts has caused DC heroes to be more classical and more deified, and latecomers also like to move closer to this aspect. This is the origin of DC, while Marvel heroes are more secular and more human. This is Marvel. The origin of creation.

for example:

Most of the locations that appear in DC comics are fictitious, while most of Marvel's locations are real.

DC heroes see superpowers as a blessing from God, while Marvel heroes see them more as a curse.

DC heroes mostly get superpowers from gods, while Marvel heroes mostly use technology or experimental products.

In addition, Warner’s superstition of big directors, and big directors generally have their own style, even if they are involved in creation, they are more or less integrated, and Marvel is mostly busy with Kevin Fitch, and now Lehman is added. It is the release of the director's style rather than deconstruction, paving, integration, and secularism. It is always the sound and picture experiment and the integration of types to bring the audience's viewing experience to a higher level.

This has led to the frequent occurrence of Marvel masterpieces but lack of masterpieces, and once Warner is lucky, they will burst out movie history classics, but most of the time they have no purpose, do not know what they are going to do, and lack a step-by-step plan. A big butler convinced by management and shareholders.

In other words, Marvel is already too far ahead of DC in terms of strategic level. When Warner encounters a failure, he thinks about whether to deal with DC coldly for a period of time, filming "Harry Potter" or launching "Lord of the Rings" prequel to make money. At that time, Marvel had hugged fans a long time ago, and sought to join the onlookers.

As a result, when he looked back, Warner almost disappeared from the back of Marvel and couldn't smell his exhaust.

This is actually quite a blow to DC's true fans. The actions next door are constant, and they are always full of moths. How long can the enthusiasm last?

The loss of users is actually a rather difficult process to detect, but Marvel's market volatility is obvious, and there must be an impact caused by DC's poor performance.

The summer vacation has just begun, and DC has been overshadowed by Marvel's good market performance once again.

But apart from eagerly watching, they really can't do anything, because the decision to establish a project and develop a new drama needs to be affirmed by the top Warner.

What makes DC feel even more stressful is that not only movies, but also the TV field where comics are adapted are also threatened by Marvel. The plots of Daredevil and Jin Bin in the first half of the fall of "Hell's Kitchen" have gained quite high ratings. , And their "Smallville" screened at the same schedule was due to the audience's aesthetic fatigue, and the ratings were much worse.

This kind of frustration makes DC, who has always maintained the king's status in the comics industry, feel bad. This is simply the root of DC.

The same circle expansion bonus, of course, will be compared, but DC is suppressed, this will not work.

On the second day, Jeff Jones went straight to the office of DC Entertainment Chairman Diane Nelson and reported the situation.

"Our share of the comic market is now declining, and the decline is showing up, and Marvel is aggressive again. It's time to think of a way."-Save performance.

Nelson also had a headache when he saw Jeff coming in. He is the one who knows the most about the changes in the wind direction in the market, but what's the use?

"If it is to establish a new drama, wait, the company has made it clear that resources will be invested in Harry Potter."

"But... it's not optimistic anymore, we are willing to wait, will Marvel slow down?"

Nelson shook his head, "I don't know what to do, and I can't be anxious. What to shoot, how to shoot, is not something we should worry about."

This is the most common problem encountered by management without a core voice.

"How about "Watchmen"?" Jeff asked again.

"The promotion effect of home entertainment is better than we thought. If it goes well, we will still be the champion of DVD sales in May. At that time, we will find some funds and can we start other projects to give shareholders more confidence."

Although I had some psychological preparations before I came here, I heard that my boss was also restrained in many ways, and because of the failure of operating DC projects one after another, especially when the market was cold again, it was really unable to fight for anything, Jeff thought to himself.

This year, DC may have done nothing again.

In Warner’s concept, DC is just a treasure that can be very profitable and sometimes very surprising, but it is also just a treasure that needs to be carefully digged, especially in 2009, it has been difficult to find the treasure. In the case of things, don't worry about it.

Anyway, DC's profit means is not only to run new projects, but also to eat money, and to expand copyright is nothing short of doing.

Even if the dividends of "The Dark Knight" are enough for DC to consume for a long time, Warner doesn't think that Marvel, which has been profitable, really has anything.

It is nothing more than the development of a few valuable characters. Although Iron Man is surprisingly able to make so much money, other things are quite satisfactory, and the distribution rights of Iron Man are still in the hands of Warner. The two are not. For life and death enemies, money is not made by one person, is it?