Hollywood legendary director

After the preparation of the premiere, "Captain America" ​​easily killed the suspense of who was on the weekly list as many people expected. After three days of drawing, it won the first weekend of $71.26 million in 3,700 theaters.

Under the influence of this, the total weekly market of North American movies has been injected with strong fresh blood, and it has risen slightly by 4.2% from last week, with a total of 152 million U.S. dollars, beating the "Resort Mission" three years ago. 135 million, the highest data recorded over the same period in the first weekend of May.

Of course, "Captain America" ​​is not a particularly stunning first week of box office opening compared to investment. It is almost certain that its box office will be around 300 million in North America, but for super British movies, there is no If it fails, there is room for the value of copyright. What's more, the works of the same period have already been squeezed and their losses are not dispensable.

For example, last week's list champion Beyoncé starred in "Fascinated", which dropped 42% the next week, with an account of 15.42 million US dollars, retiring to the second place.

It’s just that most of the media’s attention was outside of reporting these news, and they soon began to predict the matchup next week, and unanimously believed that "Star Trek" would win, and "Captain America" ​​would never win consecutive titles.

"As a sci-fi epic classic series with older qualifications than "Star Wars", Paramount has invested 140 million in production costs, which is the highest for the series. It is definitely expected."

"Although Spielberg has left Paramount, there is still a cooperative relationship between them. Both sides can complement each other and win together."

"Actually, "Captain America" ​​is not bad, but it doesn't even have the market dominance of the level of "Iron Man" launched by Marvel last year. If you want to continue the market next week, it feels like it won’t be the case when other new titles are watching. There is no point that can detonate the market."

Again, the competition is fierce in the summer season each year, and this year is even more of a big game. If you can continue to win consecutive championships, what level of dominance must be reached?

Therefore, while reporting the results, many media outlets were led by Paramount, boasting about "Star Trek" that has not yet been screened.

Although this kind of being stepped on to the top is actually very common in the summer, even Lehman himself thinks so.

I can only say that I take care of my own interests. "Captain America" ​​is better than his previous life. It has already made him more satisfied. It is normal that some of his market share will be robbed by powerful enemies who are about to enter the battlefield.

In the office.

Lehman’s attention was quickly shifted to the peripheral benefits brought by the US team. As the film attracted nearly 9.5 million viewers in the first week, the number of buyers in the Marvel derivatives market would definitely be Suddenly surged in a short time.

After all, the psychological defense of young people's impulsive consumption is indeed a little more provocative than adults, especially if they just appreciate the heroic appearance of the perfect team, the market transformation is relatively smooth.

Although in terms of data, the U.S. team’s development share in the first week is also no better than Iron Man, but because Marvel’s IP has two works compared to last year, it has really increased the sales of first-level derivatives. The amount quickly reached 10.7 million and it is still increasing, so the channel dealers, whether it is Hasbro or the top of Amazon, have taken a closer attitude towards this business.

Among other things, Marvel has shown a profitable trend for three consecutive titles, which clearly shows a lot of money. Of course, the proportions are different.

Even adjusting the schedule, letting "Captain America" ​​rush to the front of Fox, and Columbia have their own plans, and even the major brokerage companies that participate in the interest carnival are more concerned about Marvel's star-making ability.

Needless to say, Chris Evans has relied on several works and the corner of the thunderbolt to stand on the second line, and he is still the idol way of Tom Cruise's face and temperament.

It’s just that the market appeal is not so intuitive. Although there is value, it still needs to be cultivated and luck. And a highly popular character like Steve of the US team with excellent response and positive setting can bring him, except for a short time after the screening. No one can beat the limelight. Popularity and traffic have soared, attracting more brands. They want to tap his potential. There will be a guaranteed series for many years in the future, and the old bottom will be more solid.

The same is true of the heroine Liv Taylor. A first-line masterpiece that is expected to be profitable at the box office represents a comprehensive increase in value, market, and popularity. The market height will definitely increase, and she has already become a first-line female Star's external conditions and good acting skills undoubtedly have a more stable development route.

Not to mention that Hollywood, which is superstitious and chasing the heat, quickly throws its olive branch away, and the selection of projects has become broader. This is undoubtedly a good cycle.

Although the sudden increase in salaries may dispel most studios' desire to achieve cooperation.

In a series of favorable circumstances, Lyman and Kevin Fitch began to formulate the pace of Marvel's follow-up.

"When "Iron Man 2" introduces the remaining characters, the first stage of foreshadowing is all achieved." Lehman handed over a cigar and continued:

"In terms of TV series, Agent Carter can also be added to the S.H.I.E.L.D. system as a significant role. The script style is written in accordance with the spy war dramas on the market, and the cost is lowered. See if you can take advantage of the US team. Increase the traffic after the bonus."

Kevin Fitch nodded subconsciously, expressing his understanding, but quickly asked: "But as far as Carter’s candidate is concerned, Liv Tyler is not suitable anymore. Let’s not say whether she is willing to leave the film industry temporarily and go filming. An extra-fan drama is also a bit expensive, but if you don’t do this, the effect may not be so good. The first impression is still very important."

"It's okay, don't DC often use new faces? We don't have to make the series particularly successful, but we just broaden the role ip normally."

Lehman said, taking out the detailed market analysis of the US team from the drawer, "Kevin, do you think our pattern is still too small."

"Is there?" Kevin Fitch felt that Marvel's development was already very good. Before that, they were really consolidating their businesses with the belief that they would fight hard.

"Columbia has never hoped that little spiders have a bit of copyright to return to Marvel, because our achievements are not enough to impress them. Don't look at Iron Man, Hulk, and the US team. We have all completed smoothly, but still not amazing enough. People are not shocked."

Lehman shook his head and said: "So, the next most important event of the Battle of New York will have to be a big hit at the box office in the first week of Spider-Man, and let the Sony guys see. By then, you will personally follow They talk."

Pull up a lot?

300 million in 3 days?

This is too dare to think.