Hollywood legendary director

In the future, the strong superposition effect of the reunion is indeed beyond the imagination of too many people. This is due to the limitation of thinking. Even if Kevin Fitch's original idea is just to "group together", it is easy to gather momentum, whether it is a public announcement. Both the convenience of the game and the cohesion of fans may be good, but I have never thought of having such an outrageous record.

In this era, whether it is the "Star Wars" series that the American generation believes in, as of 2009, more than 41 billion IP output has been produced;

Warner, which can easily win a market of more than 27 billion by relying on the Harry Potter series alone to provoke the appearance, before Marvel used solid single-point guidance and break through the trend, the film industry now has the most representative case— -None of the employers who really use works to coach the market have such awareness.

The significance of the reunion to Marvel is not just the record-breaking box office, but also the most luxurious and highest-level brand image display created in the hearts of global audiences, even movie fans who have never contacted Mei Man. It's like shooting a sufficiently distinctive publicity advertisement for its characters.

Its guiding role is very strong, coupled with the consistent low threshold and great attention to the enjoyment of audio and video such as shots, special effects, scenes, etc., it will unknowingly let the audience feel the atmosphere of Marvel’s big family, and then identify with Marvel. The brand, even unconsciously in-depth understanding...

Everyone knows that interest is the first element of movie watching. Publicity and distribution are all for this consideration. Whether it is a hype topic or a director’s main creative, the purpose is to make the audience willing to enter the theater. On the one hand, Marvel’s production philosophy is more scientific, sustainable, and less costly.

So that’s why after Marvel really got this set out and stood up, the characters under its umbrella that were originally unknown and have no value for development seem to no longer need comics to pave the way, because the audience found that the comics are not comics. When the movie looks good, it's over. This kind of marketing is the impression that Marvel wants to leave a global audience, and it can directly achieve a branding strategy.

The MCU universe is also a nuclear bomb that has completely opened up its peers and stabilized its position. After the Wang bombing, it will slowly develop characters and expand other businesses (DC is better than the current comics in the fields of television, opera, games, cards, and interaction. (A lot of power) and DC, dark horse and other American comics to engage in channel competition.

Of course, Kevin Fitch can't imagine it. After all, according to the current trend, the threshold of the movie box office seems not to be challenged by Marvel's projects that are a bit worse than the top and have a surplus, but he is still very careful. Continue to develop according to Lehman's will.

In the field of television, the unobtrusive ratings of "Roaring Commando" are really not worthwhile, so after the hurried plot killing of the 13th episode of the first season, Nick Fury has also changed from a soldier in front of the charge to a more reliant on side effects. The behind-the-scenes leading figure supported by the big serum can also be regarded as a way to induce the creation of S.H.I.E.L.D. and join the role of Agent Carter.

And in this way, Samuel can also reduce the scenes in the scene and give his subordinates room to play, which is not abrupt. The other is that the project of "Hell's Kitchen" is good, and the second season is outside the line of Daredevil, appropriate Adding gangster scenes, leading to Jessica Jones and Luke Cage, the love scenes of the two are also worthy of pen and ink, and they are still the hell's kitchen in the main line.

During his preparations, when he pulled up the screenwriter team, the second week of May ended.

On the weekly list, roughly as predicted by industry insiders, the 11th film has been filmed, and the same generation of "Star Trek" really pulled "Captain America" ​​from Malaysia, and robbed 7250 of 3,849 open theaters in North America. Ten thousand dollars of premiere income, the average score of the single hall is 18830 dollars.

If you add to the early stage on Thursday night, this new century sci-fi epic, which has been reshuffled, directly earned 76.5 million box office in the first week, which is even better than the previous estimates from all walks of life.

Moreover, considering the market premise that old-school science fiction films will definitely make the audience a little tired, and the previous peak of the series' premiere of only 30.72 million US dollars (maintained by the eighth "Star Trek: First Type of Contact"), it definitely makes investors send Ramon was overjoyed for his existence.

why?

New wine in old bottles has been completed and it has performed better than expected; the gold mine that was supposed to be abandoned has been dug and shipped again.

Director JJ-Abrams is even more famous because of this-although this product directed the TV drama "Lost" on the top of the TV field, but the screen weight is not enough.

Even if the "Clover Archives" led by the producer is successful, everyone's focus is on the work itself as a special effect and its outstanding performance. It should be attributed to the visual color injected by Weta Digital into the film.

So when this year's "Star Trek", this guy directly acted as a screenwriter, director, and producer, showed his talents to the greatest extent and promised a great success in painting, and his reputation was also not bad, finally he was praised by the media.

Nothing else, Ah is indeed a talent, but he was recruited by Paramount.

It was also under the influence of such a powerful enemy, especially the positioning of the passersby and the audience of the two sides overlapped. "Captain America" ​​was usurped by "Star Trek", directly falling 51% of the screening share.

Not only is it not as strong as Iron Man, but also not as lucky as the Hulk. The schedule is not as good as the big brother. The next week’s score of 34.92 million US dollars fell slightly more and it is more difficult to match the 300 million mark of North America. Up.

A little bit gratified is that with the support of Fox, the US team's overseas box office has successfully exceeded 100 million, which is a victory.

It was screened for 10 days, totaling 213 million in total worldwide.

So this kind of competition has a great impact on neutral audiences. After all, many people look at which movie has a good performance. The market effect of the weekly list champion is still very helpful, but it is for the core audience and profitability of the US team. The squeeze is not high. In the minds of young people, the comic adaptation is definitely more attractive.

In addition to the finalization of the top rankings, Matthew McConaughey, who was heavily influenced by Lehman, sold a solid career in "The Monster in the Lake", and the new film "The Ghost of Ex-Girlfriends" in cooperation with Warner also compared Low publicity investment has eaten up the women's market that is increasingly valued by studios. In 2450 theaters, he has won 17.87 million US dollars, which proves that he does have certain box office protection, at least his appearance and performance are online.

As for the remaining 4 to 10 on the list, the total is only 27.81 million. The theater schedule is squeezed by three well-performing movies. It is normal to have this output. Anyway, the movie market is not the same. The off-season when the number is accumulated and cannot attract the audience, this situation becomes more obvious...