Hollywood legendary director

A new round of competition between manufacturers in various fields that cooperate with Marvel has arrived.

Because it can be seen that "American Team" still has profit and traffic, it is inevitable that more smart people will come to contact.

And here, those giant manufacturers are of course more "arrogant."

Basically, the brand publicity department filed a case, and then I came to the brand department of Marvel Entertainment to discuss it. The conditions were raised by the manufacturer. Generally, it would not last long. It was nothing more than taking money and borrowing the current popular elements to increase the popularity of their products. For example, in the US team package launched by Burger King, Pepsi only changed a little for the packaged Coke.

What Marvel can earn from it is only some licensing fees, and there is no sales share of the same type of joint name at all, and even the effect is not good. This time the cooperation is completed, the next time it can be cooperated is also a matter of other people's meaning.

Of course, although Lehman attaches great importance to long-term interests and is a businessman with complementary resources to cooperate and win-win, giant manufacturers do not treat them differently. They also have similar conditions when cooperating with studios such as Warner and Universal.

Soon after the third Monday of the US team's screening, the box office fell 46% again, with 16.06 million in the weekend. When it fell from second to third, the film’s global box office had accumulated to 292 million.

At the same time, Pepsi’s marketing department also made a slightly polite call to Marvel’s brand department David Metsau. Although there was not much to say, the sales situation of the new packaged Coke that was launched that month was even more vague. , But still expressed his willingness to continue cooperation with actions, and immediately sent a sum of money over and obtained Raytheon's authorization.

Just like the very common balance theory in the market, when one party's comprehensive strength continues to increase and is indeed profitable, the other party is not so high.

In fact, I know my own business and that the US team can help Pepsi open the situation, and that is valuable cooperation.

With waves of business negotiations, the US team conservatively estimates that it will bring Marvel no less than 130 million in revenue. After all, Marvel can treat those small manufacturers with greater demand under very harsh conditions.

The original factory that produced wall lamps and lamps was like this. Their products had no special selling points. They could not compete with other manufacturers in the same field on the market and could not take advantage of them. They only barely took some share.

However, after the launch of the Iron Man series, the market share and sales performance increased rapidly. In the first quarter, the sales volume directly increased by 174%, and then it was even more necessary to win the Marvel brand authorization.

It’s just that Marvel’s top executives are not stupid. Some products have a broad customer base and strong production quality and distribution channels. Naturally, Marvel is at a disadvantage in the field of cooperation, and those manufacturers with general market prospects do not need it. Lehman suggested that the cooperation plan must be biased towards Marvel.

So if you want to maintain the uniqueness of Feiss Lamp Factory in the field of Marvel lamps, use Marvel elements to enhance product competitiveness, and by the way, prevent opponents from entering the market. Of course, the price will not be cheap, and it will certainly not be solved by a single licensing fee. .

When Marvel started to kill, it was no mercy. The entire plan included product entry fees, advertising fees, and even sales rebates.

In fact, it's still humane, but compared to some manufacturers, it's like sucking blood for a long time. But Feiss's boss doesn't have much room for rejection. If the market share does not increase, even if no one is sucking blood on his stomach, he will still do the same. Can't make much money, it can only be said that everyone's measurement and strength are not equal.

......

"It is recognized that the novel is more suitable than the "The Da Vinci Code" to be adapted into the film. "Angels and Demons" won the "Star Trek" by a margin of 5 million in the first week of the painting. The 3,527 theaters only harvested the premiere of $48 million. The income is not only far below the $77.07 million ($20,635 for a single library) set by the sisters' previous work "The Da Vinci Code", but it is even lower than the industry's conservative estimate of $55 million.

It is also a huge commercial system with a cost of 150 million yuan. "Angels and Demons" can be said to be the worst performance among the three masterpieces that have been unveiled in the summer. Even if it is word of mouth, it did not win the media review with 49 points, Yahoo C+, The freshness of the Rotten Tomatoes website is 38%: 73 votes in favor: 117 votes against, which received a very strict judgment, and was even shortlisted for various awards by the organizer of the golden plum.

By the way, this is also the second time that Tom Hanks has been selected as the worst actor in the series. The inscrutable screen taint continues. With such a reputation, it is conceivable that the subsequent loss of audience will be more serious..."

On the morning of May 19, Lehman put down the newspaper, feeling that the report was too subjective.

The combination of Ron Howard + Tom Hanks did not continue the good results of the first film, but a partial mystery film, the lens focuses on the details of the scene, which definitely leads to the actor’s limited performance limit, just like You can't ask Michael Bay to insert some interesting literary drama into a commercial work. This is unrealistic and quite difficult.

After all, Tom Hanks is only playing in this series to make money, and his pursuit of reputation is not so high...

Lyman shook his head, and he didn't feel much joy when he watched one of his deadly enemies fall down.

Since the performance of the US team has become "normal", his focus has been on the production of apparel in the affordable market. Not long ago, he also talked with Joseph that the manpower he dispatched has already negotiated the business foundry in the Mainland.

While eating breakfast, Eva pouted and came down from upstairs, ""New Moon" is about to be finished. Do you have any plans?"

"Uh......"

Lehman thought about the things to be busy in the future, and quickly replied: "Forget it, I won't go. You discuss this matter with Ryan for a finale."

This drama, because the director Chris Weitz has the idea of ​​"delivering meritorious service". He usually works very hard and does not procrastinate at all. From the start to the present, it took 2 months to complete 90% of the drama. Very high.

As for the quality of the finished film, the sequel has a certain degree of improvement in the smoothness of the plot compared to the first one, but the female director’s unique subtlety is less, but the audience for the "Twilight" series is also relatively single. Still relatively good.

Estimate the time, the schedule is still very abundant, and what happens later is enough.

Thinking about this, Lehman called again to Lionsgate executive Jon Fellermare, so that their company could plan a plan for overseas promotion and contact with brands and theaters in advance.

Think about the profitability of the first one, and the second one has to actively generate revenue.

Of course, apart from this matter, the second part of "Iron Man" will also be on the preparatory schedule, and the project will be set up first.

There is no doubt that this is the last piece of the puzzle before the assembly.

In this regard, Warner’s issuing department, major guilds, and CAAA are of course very cooperative, especially Warner. They have poor performance this year and are missing projects with low risks and high profits...