Hollywood legendary director

A few days later, after several rounds of negotiations, Dennis Villeneuve joined the crew with a salary of 2.3 million.

After the news was released, as expected, the director's reputation expanded, but most of them were questioning voices from movie fans and the media, and he was once in the top ten on Yahoo's topic list, causing a lot of disputes.

Some people say that Robert Downey Jr. is the soul of this series, he is still there, and it’s okay to change the director;

Some people say that Lehman made this movie, and that’s why it attracted so many audiences (there are crazy iron fans below to express support). Otherwise, why a comic is not a role in the first echelon, and its performance is better than that of the United States. , Hulk is also outstanding, and the surroundings are also the best sellers;

Some people are just dissatisfied that Marvel’s senior management will give such an important film to an unknown director who has never heard of it and does not know where it came from. Even if it changes, Lehman doesn’t want to direct it. If he doesn’t have time, he has to Look for a decent one, isn't this trying to ruin Iron Man — Oh, albatross is not a small role as a card director. Doesn't that mean he is terrible?

Of course, Lehman, who made the decision, would definitely ignore these remarks, even if the media wanted to interview him.

The memories of netizens are limited, and this kind of thing will disappear after a while. It may not come out until the movie is shown next year. Instead of wasting energy and fighting, it is better to ponder other things.

Hasbro headquarters.

Lehman led Liam into this office building with a strong artistic style-painted, models of his own products, and image stickers everywhere.

"It's pretty good at playing." Lehman assessed silently, turning the corner, and the 5:1 ratio of the Hornet model stood coolly.

In recent years, Hasbro’s business strategy has been to use a three-pronged approach to increase corporate revenues—that is, increase core toy and non-toy brands; identify business opportunities and innovative products; or cooperate with global entertainment companies Major companies in the cultural field sign licensing agreements.

In addition to taking orders from Marvel, the largest supplier in the Star Wars derivatives market is Hasbro. Of course, that IP also has many partners and complementary resources.

However, Sony’s ace IP Spider-Man has not borrowed too much external power. They have more background than most companies. Who makes Japan the most successful region for IP operations?

In the top ten global ip rankings, Japan has 5 seats-Pokémon, Hello Kitty, Anpanman, Mario, and Boy Jump.

What’s even more outrageous is that in the comics industry, the market value of juvenile jump can be as high as 10 Marvels before the acquisition. Ninety-nine percent of the profits of this comics club come from comic magazines and comic books. In 2009, they were 10.1 billion U.S. dollars and 9.7 billion U.S. dollars respectively, which can be called mythical existence in the comics industry.

On the contrary, other IPs are developed through multiple channels, such as TV, movies, games, clothing, and hand-made dolls. The juvenile jump upholds the old-school thinking and only focuses on the comics industry. Even if it is video, it does not interfere in business.

Of course, the two came here this time because of something.

Brian Goldner, then chief operating officer and director of Hasbro, met the two politely.

In the office, after some politeness, the other party first started the topic, “Because of the drop in the US box office, recent sales have also fallen rapidly. When the painting started, there were probably more than 20 million derivatives income per day, and it was slow. Slowly rising, it may be less than 7 million in these two days. Should we take some measures?"

Faced with Brian Goldner’s suggestion, Lehman was not in a hurry to express his position, and first focused on the benefits before saying, “Why, your company is ready to support the US team and jointly build momentum to increase the heat?”

Hasbro is not a short-sighted company either. Their senior executives have already held many meetings based on the increased revenue after getting authorization from Marvel. They have long ago reached a consensus to hold this card. These years, the distance between countries is getting bigger and bigger. The coming is shorter and shorter, even if France does not have a very mature peripheral market, Lehman also has other options, such as Disney, Sony or Sanrio...

Brian Goldner calmly released his kindness, "20 million new exposures, how about you?"

"We will contact Fox, TV commercials or whatever. In short, we are acting as one."

"Then we have to hurry up. The more you delay, the faster the heat will dissipate. When we enter the stable period, we will not provide excess channel resources. The specific situation will uniformly show the turnover arrangement." The other party looked serious.

Lehman nodded, everyone knew the truth.

Besides, after a while, "Transformers 2" will be released, and Hasbro will definitely shift its focus.

He knows all of this, otherwise he will not arrange Thor to be released by Sony Columbia. The peripheral model is also mature. If it is supplemented by Hasbro, he is basically worried that the market will not be transformed and Marvel will suffer. It's about sharing benefits.

......

"Remember to ask PricewaterhouseCoopers to check the specific accounts. Also, inform Fox as soon as possible. The last wave of propaganda will be launched to attract some traffic attention."

"They will cooperate. The overseas box office of "Captain America" ​​has exceeded 150 million. It is a business worthy of investment and good returns."

"Well, the profit margin at the box office is still considerable. After all, there are fewer links to pass. Although the sales of the Marvel-adapted project in the surrounding area are very good, it can integrate other businesses and make money with supporting facilities, but the net profit is not high. It's all hard money." Lyman chuckled dryly, letting Liam resist the boss' bragging.

According to this set of myths, because the Marvel project’s box office return ratio can account for a little more than 30% of the total score, and the offline market can hold more than 40% of the revenue, so "look down" on the derivatives market less than 30%. (Specific analysis of the specific cooperation model, too many channels and manufacturers), and the authorized market is very valuable.

As everyone knows, the cumulative value of the latter is far higher than the former, and the scores are small but the total amount is too high-although most of the film and television works lacking basic foundations, the former earns more than the latter.

Take the US team as an example. If you only calculate the box office and offline home entertainment market, this project can be achieved in the Firefly system. "Twilight" is OK, and it surpasses it, because the Twilight series has low input and high output, typical The high-margin series, but it is really better than the total output. Although the US team is worse than Iron Man, it is not a project that can be easily surpassed by a popular novel adaptation.

Without him, the audience base and the easy-to-spread index, it is obvious that Marvel, a cultural brand with a foundation laid in decades, is still very effective.

Pretend to be a bit harder, a business of more than one billion yuan is considered a failure for the US team, and this kind of achievement is not impossible to replicate.

Marvel’s money-making model has always been cumulative expansion. As the project develops more widely, the audience increases, the popularity increases, and the spread becomes more explosive. The easier it is to make more money, and even accumulate to a certain height. Strong, can even weaken the impact of film quality, pure consumer satisfaction.

Lehman also found out more specifically and in detail how fast the company's rise was after taking down Marvel. He also thought about why Firefly's best season of the year (2006) was only about 1.5 billion in business. , And Marvel may easily surpass a sequel after the first phase.

Comics are the same as games. The audience is updated very quickly. A popular game may only have a cycle of three to four years, but this type of entertainment carrier is likely to have market added value.

To keep it simple, you have played a game before, and then you didn't play it, but this game suddenly took a movie of the same name and developed towards the direction of film and television.

You have never played this game before, but you have heard of it, contacted it, and one day it made a movie, you watched it and thought it was okay, your interest was raised, and would you take the initiative to get in touch with it or go in person? play?

In the same way, Marvel began to be active in the 1950s and has affected many people. This is the greatest wealth in itself, but it lacked guidance in the past and the method was wrong. Once activated, the copyright value will of course explode.

In other words, every potential customer may turn into a Marvel user. Isn’t that strong?

Marvel does not make money, who makes it?