Hollywood legendary director

Cameron started preparing for this film in 2005, but it took more than 2 years to develop a 3D technology with a viewing experience.

In other words, more than 100 million US dollars have been thrown in before and after the film was filmed, but it is different from what everyone imagined that Fox was responsible for this project from start to finish. Disney was the first to enter the game.

In fact, these are not secrets in the circle. Many people are watching and casting a trace of sight.

You should know that the three IMAX documentaries that Cameron shot with Weta Digital for experimental technology were all in charge of Disney, but when the technical presentation made Cameron satisfied, this product followed the template of "Titanic" Let the screenwriters write a story-

The most obvious is that they all adopted the structure of literary play in the first half to pave the way for the big scenes in the second half;

There is an emotional line that runs through the film, and the leading actor is called Jack.

The only difference is that "Avatar" burns more money than "Titanic" and is even more unreasonable.

Yes, it's unreasonable. Cameron's proposal for 500 million shooting made the Disney executives cold.

Disney is actually ready to break the first investment share in movie history, but they did not expect that Cameron asked for so much more than the "Pirates of the Caribbean 3" 330 million US dollars funding-a gap of 170 million can be sold. "Wolverine", "Captain America", "Transformers" and other level blockbusters, why don't you go to heaven?

What's more, Disney is willing to spend 330 million to shoot "Pirates of the Caribbean 3" because this project can appreciate and increase other revenue.

Since "Avatar" is the first movie filmed with 3D technology throughout, the script is still original and has no mass base; because the new technology is too expensive, Cameron has to continue to increase the budget to hire a superstar; 3D theater screenings, also I don't know if the audience is willing to spend the "wrong money" and many other risks.

In other words, because it is Cameron and because of the miracle of "Titanic", Disney is willing to try it. Anyway, it has developed well in recent years and has strong funds, but the investment share proposed by this product is still much higher than expected. Let Disney see no profit prospects.

Imagine that once "Avatar" loses at the box office and lacks other monetization foundations, even Disney does not want to see it, and no one can be held responsible.

Disney has so many shareholders and many who can enter the board of directors. How can the interests of so many people be easy to bet?

Therefore, Disney hesitated for a while and still refused to invest. Cameron also simply turned around and took the project with his former owner, Global.

Of course, Lehman is here, and of course he will not miss the opportunity to join the bidding battlefield.

If it is a general project with a certain profit potential, Lehman actually does not need to hold it all in his hands. If he develops Marvel honestly and supplements some originality, he can accumulate his strength and slowly move to the top. After all, his overseas The layout of the distribution network is also coming to an end. Rodríguez Perlman reported recently, and the progress is gratifying.

But "Avatar" is really more critical, not to mention Fox's show operation, just releasing the goodwill to win Cameron and the box office that broke the ceiling is enough to make people pay so much attention to him.

How did Fox win "Avatar"?

The parent company News Corporation was badly injured, and because the cash flow of the stock market crash was also insufficient, their investment ratio was astonishingly small, and the whole process was simply textbook-level borrowing.

Fox’s funds come from many investment companies. The two largest private equity institutions, DE and IM, have undertaken 150 million (60% of the investment share). In addition, Cameron and Weta Digital have spent the technology development. For 140 million, it had to be returned to Disney and signed a technology licensing contract. Fox did not want to pay this money either.

Sao operation comes next-isn't the cinema chain always innovating and advancing the IMAX giant screen theater to make the viewing effect better and retain the audience lost due to other entertainment methods?

Therefore, they also signed an agreement with the theater line, promising that after the filming is completed, these more mature technology patents can be licensed to other studios, reducing the difficulty of 3D production, increasing the source of the film, and recovering part of the cost while promoting the industry. I also reached a communication with Weta Digital, and then squeezed a sum from special effects companies such as Industrial Light and Magic, and the burden was easily resolved.

Even in terms of publicity, Fox’s own financial report revealed that 150 million was spent, which was also used by News Corporation’s huge advertising resources to assign it to its own people.

In other words, Fox actually invested less than 200 million yuan in exchange for more than 2.7 billion global box office results. It just made money while giving away a lot of benefits to those private equity institutions, but Fox is still the big head.

"Help me make an appointment with Jon Landau."

Lyman told Joseph.

Since we are going to enter the game when Disney disembarks and the project is stranded, of course, we can't be taken over by Fox.

During this period, Fox was under tremendous pressure. Of course, they couldn't make them earn huge cash by relying on "Avatar", so that they could revitalize assets faster.

In the future, Fox is also one of Mann Media’s goals, so how can it be able to dig a pillar to watch.

As for why about Jon Landau?This product is Cameron's right-hand man and Cameron's queen producer. The two also opened a film studio together. Of course, they must be impressed at the same time to quickly enter the game and seize the opportunity.

......

"Universal is also very concerned, James, should we lower the terms?"

Jon Landau frowned and looked at Cameron, who was still calm at the desk.

Just like in the previous life, the old club Universal doesn't dare to bet, after all, a series of expenses is close to 500 million, and it will take 1.5 billion to make a profit at the box office. The ceiling is still very high.

You know, the first place in film history is still "Titanic" with 2.187 billion, but the second place in "Lord of the Rings 3" 6 years ago is only 1.142 billion, a gap of more than 1 billion, and industry insiders are generally behind. As the criteria for box office evaluation, what is revealed in this is still the accumulation of sequels. At this time, except for cartoons, 80% of the box office lists are adaptations of sequels. The trend is quite obvious.

As a qualified producer, he can't see the decline of the original project, but Cameron hopes that the original "Avatar" will carry the new technology that breaks the times. The preliminary preparations and even the framing modeling are all this. The direction cannot be retreated.

Thinking of this, as well as the successive abandonment of Disney and Universal, this made Jon Landau also very stressed. He was preparing to persuade a few more words. The phone rang and an unexpected studio with plenty of cash tossed him. Olive branch...