Hollywood legendary director

When "Thor" started its promotion, the audience was more concerned.

Apart from the eye-catching large-scale offline posters of subways and stations, the two previews were also laid out through the TV window to arouse the appetite of movie fans. Even the footage of the birth of Odin's son Thor was posted online and exceeded 10 million in a few days. The amount is instantly hot.

There is no doubt that "Thor" can arouse such momentum. It has proved that the Marvel brand is sufficiently popular, and the audience will not be too unfamiliar. The other is that Thor's force value is quite capable, and the debut encounter seems to have twists and turns, and it is very fast. It attracted the popular science party and the speculation party, and they fought fiercely in the comment area. For a while, before Thor was released, it became a hot search on Yahoo, which directly drove the sales of comics.

To be honest, Marvel Entertainment's comics business has achieved good revenue after several popular characters have achieved results.

But because of the need to feed so many employees and store channels, the profit does not seem to be high. Like the peak quarter of the "Iron Man" comics, the total revenue was 20.5 million, and the net profit was only 5.3 million, which is better than nothing, especially compared to Japan's extensive As the basis of the comics market, Meiman really has fallen. You can only choose movies as the head product. The same goes for DC. The game department makes more money than selling comics...

And looking at the effect of the promotion, especially the pre-sales of Fandango and Movietickets, the two largest online movie ticket websites in the United States, are quite good. Together, the two have attracted 350,000 audience orders.

Don’t think less. The United States, where both movies and the Internet are developed, just doesn’t like buying movie tickets online. I vaguely remember that the financial report released by Maoyan in 12 years showed that this platform occupied 52% of the mainland ticket market share. All American college-seller websites together account for only 20% of the North American ticketing market.

As Penguin said, "It is precisely because the industries and industries in the Mainland are not as mature and loop-free as in developed countries, on the contrary, there are many huge opportunities to use the mobile Internet to promote market improvement."

In other words, any new technology is easier to be embraced in emerging markets. The mainland is ahead of the United States in terms of digitalization, including online issuance, online ticket sales, and mobile payment. It is not difficult to understand, because Bank of America launched The credit system has penetrated into the American people, and everyone has adapted to it for decades, including driving by themselves to queue to buy tickets.

The combination of all kinds of good news has brought another consequence, that is, the major chain theaters silently put Marvel as the highest priority cooperation level, because most of the ticket-buying websites on the market are shareholders of the college. Participating in investment, wanting to incubate, but subject to the fact that most movies will not engage in pre-sales, it is unnecessary.

Industry insiders can also see that the market potential shown by "Thor" can vaguely surpass DC, especially the procrastination and hesitation of DC's proprietor Warner in resource allocation, which is in sharp contrast.

This situation has also caused many forecasting agencies to become active. In fact, some of them can't figure out why they are sitting on popular characters such as Batman and Superman. The film and television have been pressing Marvel's DC for two or 30 years to suddenly reverse its status.

What is even more surprising is that in many people’s expectations, the Fantastic Four, the X-Men, Spider-Man, and the Hulk were all lost, and the Marvel ship was torn apart, but now it seems that there are more than two catties of nails. Marvel can still be aggressive in the market, even after the development of characters like Thor, it feels very interesting.

One of Nielsen's commentators even jokingly said: "In Lehman's hands, Marvel's more than 5,000 characters seem to have value, which is simply incredible."

Look at DC in the opposite direction. I still can't get out of the comfort zone of Batman and Superman. The V-Vendetta and the Watchmen outside of the only system are not considered successful. The one that allowed them to step out. The feet retracted.

But they don't want to think about it. One company has a plan and focuses on the overall situation, shooting and developing with Marvel's overall and entertainment method;

The other is Bruce Wayne, who is dressed in DC skins. The atmosphere of bitter hatred is either ecstatic or resisted. The audiences come to enjoy movies. Most of them still like to watch cool movies, plus Warner himself. There are copyrights of works such as "Harry Potter" and "The Lord of the Rings" (after the new line is merged). Which development value is not higher than that of other DC characters?

Is this account really so easy to figure out clearly?

The time for discussion and anticipation always flies quickly. On July 9th, Thursday, Marvel and Columbia’s team of the "Thor" project will temporarily gather at the China Grand Theater, because tonight is to see the truth, whether it has the support of the audience The premiere + midnight show.

As for tomorrow’s public screening weekend, in addition to confronting old works that are no longer at the pinnacle, Thor will also have to meet the challenges of three competitors, namely Universal’s “Bruno”, Fox’s “School Flower I Love You”, and “Xiong” invested by Seashel Pictures. Starting Day.

Among them, "The Rising Sun" is a gay movie, typical schedule cannon fodder, is the Fox comedy, the results will not be particularly brilliant, the starring and director are not well-known, so it can be a threat to the audience of "Thor" Only Sasha Byron Cohen, who is the male lead again after "Borat"-

This product has a good audience. During the promotion period, talk shows and interviews were run everywhere, which also attracted the attention of fans.

However, an original project still suffers a lot from Marvel after starting the label. "Thor" has attracted much attention. No matter how hard the creators of "Bruno" stand, there is still a big gap between the fight and the media. The discussion of "Thor" made the traffic of "Bruno" really not enough to watch.

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Sitting in the luxury car, Liam Hemsworth looked at Chris Hemsworth, who was repeatedly ordered by his agent in the front seat, and felt a little impetuous.

Just a year ago, he and Chris were both unknown "little people" and participated in the audition together.But now the second elder brother is already in a good light. The label of Thor, the actor, has given him great attention and huge exposure for publicity, but what about himself?Still a young actor who wants to establish himself in Hollywood.

This psychological gap makes Liam a little awkward.

On the one hand, he fantasizes about replacing Chris' position and seizing the opportunity; on the other hand, he feels that Chris can be taken with him after he becomes popular, and he can do things seriously. In short, contradictory and envious.

Through the bustling car windows, the itinerary that rang in the ears, including the equipped economic team, the second brother Chris seems to be a star to be cultivated by the company. Everyone has high hopes for him, right?

But speaking of it, this time I was able to get on the red carpet and get the spotlight for a while.

Those cheers and screams kept echoing in my ears. They were wonderful, but unfortunately, the protagonist was not him, Liam thought...