Hollywood legendary director

"Unfair competition, we can only hope that our films will not be too restrictive and get the results they deserve."

After the premiere of Thor, an executive from Fox, the producer of Bruno, shook his head and communicated with colleagues. As for the reception reception later, they did not go over.

Sometimes, the opponent cares more about the market situation than the protagonist. It is very normal, not to mention that the next two are indeed competitive, and they are not so close together.

Of course, competition and cooperation are the mainstream of Hollywood, and Fox’s people are not hostile. Marvel movies are made well, and the audience can buy it. But what about it, the money is endless, and the market is not Mann. The media family can afford it.

From this point of view, it is just a studio that is on the table. Fox is not bad, but this year is not very smooth.Warner also has something to say...

Therefore, in the rational analysis of Fox and others, "Thor" had a good performance, and the positive and enthusiastic voice after the audience exited was enough to prove it.

When the advance field research report collected by the request is released, "Thor" has a satisfaction rate of 83%, an average attendance rate of over 95%, and an even better online reputation than the US team. Compared with "Bruno", the real-time audience% A satisfaction rate of 85, an attendance rate in the early 80s, and even a well-meaning evaluation to a certain extent, can only fall behind in terms of performance.

After all, a commercial blockbuster with a wide audience, and a comedy with a bit of mundane satire exposing hypocrisy, good media reviews will not affect much. On the contrary, if the media review of "Bruno" is worse than a popcorn movie , It is worth the reflection of the film creators...In short, it is very passive.

Although in terms of subject matter, the two are in different directions, in fact, the overlapping part of the audience's age group is still quite high. How to make the main movie viewers abandon "Thor" and support "Bruno", Fox really has no confidence .

It can only be said that you can't get the bargaining chips, and there is a sense of frustration that you have lost 90% before you start the fight. The so-called green leaves and red flowers are like this.

......

Late at night.

When the reception passed away, Lehman also received the sales of derivatives from Hasbro.

After the company's employees, the data of "Thor" and "The United States" are listed in time, allowing Lehman to clearly see the sharp contrast between the two.

Among them, the U.S. team’s audience evaluation is lower. The first-level image products only sold more than 1.2 million after the first game, but the linkage effect around the brand is good, perhaps because Chris Evans has a better personal image, which is more suitable Promotion of goods;

As for Thor, Chris Hemsworth still needs time and works to manage his own star market and fan base, but because Thor’s appearance is more in line with the current movie watching trend than the US team, the special effects scene looks much more shocking , So the expectation value was met aroused the desire of many movie fans to collect. On the contrary, the first-level derivatives sold more than 2.1 million, but the brand linkage effect was not as good as the US team.

Therefore, based on the results of this record prediction, Raytheon is likely to survive this wave of peaks, and will win more box office and offline home entertainment markets than the US team. The profit space may be balanced to exceed "Iron Man"-after all The more, the higher the value of Marvel. Even if the quality is not as good as the popularity, fans will still be willing to pay. This aspect will only become easier and easier in the future.

In other words, if you take Iron Man's total revenue as a benchmark, since Thor, subsequent film productions will be more likely to burst into scum, which can be said to be on the normal route of top IP operation.

Of course, Lehman and the company's employees are just happy that Raytheon has not made a move, although there is no more amazing market feedback, just succeed.

————

The Columbia headquarters has gradually lost its popularity, and all the bigwigs have gone home to rest. Only the backbone of the promotion team responsible for the "Thor" project is still waiting for specific box office data around the office. They need to arrange follow-up itineraries based on this and whether Adding publicity or giving up as soon as possible if you do not meet expectations will require feedback from the market to tell them what to do.

"Boom!"

The door was knocked, and Manfred, one of the vice presidents of the publishing department, received a happy report from his subordinates, "Boss, good news. The audience's response is very good. Everyone buys it, and there are few people who leave the scene. "

"Oh? How much is the box office at midnight?"

"362 theaters received 6.878 million US dollars." Subordinates said with joy.

The single venue at midnight can have about 19,000, and the quieter schedule is basically the overlord, but even in the summer time, it can make a top ten in the annual box office. Don’t forget that the Thor Bimei team has been screened and already accounted for It’s a bit cheaper, plus summer hot movies, it’s easy to become a representative of the list.

Manfred nodded slightly, feeling relieved, "By the way, how about the works that are on the same schedule as "Bruno" and "School Flowers Fall in Love with Me"?"

""Bruno" received 4.5 million in 300 theaters; "School Flowers Fall in Love with Me" scored 2.39 million in 320 theaters, and "School Flowers Fall in Love with Me" failed in audience satisfaction, only per cent 34. The freshness evaluation of Rotten Tomatoes website update is only 11% (8 votes in favor, 64 votes against), but "Bruno" is still bought by the media and audience."

"is it?"

As Manfred said, he took a detailed evaluation of the data and scanned it carefully, "Let the media and Yahoo take the initiative, increase efforts to promote "Thor", and you must have good results in the first week."

Afterwards, the people in Colombia connected with the propaganda department of Blue Butterfly Pictures, planning to use the interaction between Chris and Natalie and the visual perception of the film itself, the warrior (Tor) and the wizard (Loki) duel. And other topics, start a new round of hype about movie content, guide word of mouth, and let fans continue to be keen on digging foreshadowing, discussing the details of easter eggs, and strong drainage.

It has to be said that in such a show, Marvel, which has a purposeful development, is really very adaptable, and it can even cause rapid and enthusiastic publicity more easily than other commercial blockbusters.

While overseas, the radiation intensity of American Man is not high, but Marvel has slowly accumulated by relying on a few movies, and it is not so inferior to North America.

Especially in the mainland, with the help of China Film and the promotion of the itinerary that Lehman takes care of, it always makes the creators show up, or look for spokespersons or singers to help promote. This kind of emphasis makes Marvel much better than the previous mainland. The accumulation of fans is even faster.

All of this has witnessed the growth of Marvel's brand value...