Hollywood legendary director

For the next two days, the crew of "Inception" has been preparing for the role.

Nolan first recruited direct-line actors such as Murphy the Scarecrow and Kane the butler. These two are supporting roles, and they add up to 5.5 million.

In fact, the salary ratio of the actors in this play is quite high. Apart from the demand for special effects cg, the expenditure is high, and Leo’s salary is not old or young.

Of course, people are worth the price. In a series of films he starred in in the past, removing the "Titanic" that made him popular all over the world, even the Chong Austrian film can bring investors at least 50 million results-no matter what the filming Film, the return rate has always been maintained at more than 125%.

His personal charisma, as well as his mature performances, and broad play style make him loved by audiences of all ages.

When his economic team responded that he could talk, Nolan also went there in person.

The two of them are the small group of fame in their respective fields. When they chatted, the atmosphere was very good, the discussion was full of enthusiasm, how the so-and-so scene design was, how you want to play Barabara in this role, and it easily moved Leo. After the signing of a salary package of about 37 million yuan, the two parties reached a cooperation.

When the main role settled in, Heath Ledger also returned to Hollywood from the "Lovely Bones" crew to sign an actor contract with a pay of 5.4 million. Others were trying to figure out the role while formulating the style.

It can be summed up in a few words: look for the feeling of the character before starting up.

"Inception" does not pose a high challenge to the actors, but it requires a high level of director's ability. It is not easy to play with the concept of dreams and give people a suspenseful, brain-burning but not-brain-burning feeling.

Nolan carefully conceived the connection points between each segment, thinking about the narrative method used to shoot.

......

In the morning, July 13, Rust Manor.

In the study, Lehman followed Yahoo, Rotten Tomatoes, IMDB and other websites to follow the trend of the audience's reputation of "Thor".

By this weekend, "Thor" has been released for 3 days, and the media evaluation is still more negative than good reviews, but for fans, it is no different from a spiritual opium——

"There is a bit of laughter and a bit of refreshment. It is not boring to watch. The soundtrack is always an appropriate link to the plot.

"Rocky's pride and cunning, Thor's honesty and bravery, the scenes between these brothers are very interesting, Rocky is also a villain I can't hate, I always think he is very arrogant."

"The plot is clichéd, but it must be a qualified and excellent work in a commercial film. I recommend it."

Contrary to the trend that the media’s audience reviews are mostly positive, Rotten Tomatoes has maintained a freshness of 91% after the large-scale release of "Thor". The audience score collected on the CinemaScore website has also reached A, with an imdb score of 7.2, which is better than 75% of movies of the same type.

Such a result is actually not difficult to achieve with a fan base at the level of Marvel.With the added fan sentiment, and no lack of exposure, it is easy to promote. In fact, it is not easy to rot the reputation.

So after the midnight show gathered momentum, "Thor" recorded 36.22 million on the first day (plus morning and night), 24.87 million on Saturday, and 21.36 million on Sunday, becoming the biggest winner last week with a weekend score of 82.45 million.

In this way, the market share is far higher than other films on the list. It can be said that it accounts for almost 52% of the audience of all theaters, and even diverts the audience of last week's champion "Ice Age 3".

Affected by this, "Ice Age 3" dropped one position this week, with a drop of 42%. From last week’s champion close to US$68 million at the box office, it “leaped” 38.2 million yuan. This is still a young market. The impact is like this, it can be said that I have experienced what is called stimulation.

Even "Transformers 2" dropped another 53% directly, falling to fourth place, gaining 23 million U.S. dollars, and the new film "Bruno" ranked third with 28.57 million.

However, if you analyze it carefully, it is not difficult to see that because many Marvel fans have been waiting for a long time, the audience of "Thor" directly contributed the highest single-day box office for the first week on Friday.

Due to the influx of enthusiastic fans, the box office trend of "Thor" also showed a "Friday>Saturday>Sunday" screening curve, and Friday accounted for 42% of the three-day premiere, the same as "Twilight", "The Grudge 2", "Black Friday", "The Matrix 2, 3", "Harry Potter 3, 4, 5" and other films are not much different.

——It’s worth noting that most of the above-mentioned movies are sequels, which vividly reflect the distribution status of American movies: that is, the proportion of the first weekend is increasing, the average weekly decline is higher and higher, and the topicality is more and more. Strong works are more likely to consume market potential, rise rapidly and fall rapidly, playing like bungee jumping.

In the previous North American movies, the box office sales trend was mostly linear or sinusoidal (and even rebounded from time to time), but nowadays there is often a huge logarithmic decline.

By the way, "Thor" dropped about 32% from Saturday to Friday, which is among the highest in high-traffic movies.

Because under normal circumstances, the first day of the release of a movie is a multiple-choice question for the audience to know the quality and whether to watch it. Therefore, it is very common that the harvest on Saturday and Sunday is higher than that on Friday. It proves that the endurance of this movie is not credible, and the rhythm that needs to be stretched, such as "Golden Compass", "Ink Heart", etc., the projection curve is quite without ups and downs, ups and downs, and then disappears.

However, with more and more traffic adaptations, less and less investment in original projects, and a more complete sequel structure in the era of big ip, combined with the current market situation, you will find that a project consumes a lot of fans just after it warms up. It has also become very common. The so-called long-term screening has been shortened from the previous operation cycle of more than 2 months to now basically 4 or 5 weeks without follow-up momentum.

Constantly breaking the single-day box office record, and constantly refreshing the first week box office record, motivating more fans to buy tickets for the first day of the show has become a fact that is not so easy on the market, but the quality online blockbuster is often done. .

If it was the previous movie that could reach 80 million in the first week, the forecasting agency could directly judge the 400 million in North America, but now even if it’s 150 million in the first week, it may not surpass 400 million. Once the fans leave the show, the passion will cease. The trend is no different from the crash.

Therefore, "Thor" can get such a result, coupled with better audience feedback than "The United States", I can look forward to it if I am optimistic.

Because the box office of high-traffic movies is accumulating very fast, even if it is not long enough, it is the best mode to make theater operators happy: vigorously promote for a few weeks, and free up space for new movies, without delay.

No, listen to Liam, "Thor" will rise to 4,100 theaters in the second week...