Hollywood legendary director

Such things as labels are imaginary, but they can be transformed into real benefits.

I still remember the logo of the roar of the lion Leo was once a symbol of American movies, allowing people to sit down and watch it as soon as they heard it.

Time has passed and MGM has become lonely. Although the general public still respects them, they have developed too many failed projects. In addition, the 007 series is difficult to introduce new ones. It has also been criticized, and people’s negative perception of MGM has soared. Can't rely on the name to attract the audience into the theater-

"MGM has released a new movie. Go watch it?"

"No, shoot some bad movies every day..."

Therefore, MGM has withstood the backlash after the downturn in the production business. Even the copyright library was sold to Sony, and the end was not good. In today's comic film market, DC is also repeating this process——

The more the movie is not shot well and the tickets are played, the more it disappoints the fans who support them, and gradually negative impressions will arise, not to mention the contrast of an aggressive Marvel, the damage is so profound.

"We have to make a significant DC movie, and we can no longer allow Marvel to occupy the most manga adaptation market. Their influence continues to increase, and the pressure on us will be greater..."

In the conference room of the Warner Pictures building, an executive of the production department took out the prepared documents to support his point of view, "Today, the voice channels are increasing day by day, and there have been a large number of fans discussing manga movies on the Internet. All are the audiences we should strive for.

Fortunately, our company’s "Dark Knight" has the highest amount of discussion. Unfortunately, "Catwoman," "Superman," and "Watchmen" failed one after another. The public all blamed the studio for the fault, which is a great influence on the image of our company. unfavorable.

What’s worse is that Marvel has succeeded again. Under that person’s leadership, they have unearthed the three highly popular characters of Iron Man, US Team, and Thor, plus the Hulk jointly developed by Universal and Marvel. Fans are thinking about whether it is DC's own operation, this is a hard competition in the production business.

The current situation is that "Thor" fell 47% in the second week, a lot of decline, but it still attracted a large number of fans who overlapped with us. It is still in disguise for Marvel to expand its audience base... Under such a premise, it is difficult for us to remain silent and give up the ever-increasing diffuse market...

Several opponents in the same field, such as Fox in the X-Men system, developed Wolverine, Colombia’s Spiderman has achieved gratifying performance in the game market outside of the movie, and DC, although it has encountered small Xu twists and turns, currently The young viewers of ”are still supported by a large part of the people. We still have the foundation. We need to have a good sense of management and realize rationally. It cannot deepen the stereotype of the passerby audience."

"What can be developed? Wouldn't it be more troublesome if you fail again? Also, fans can't get back to the book. Copying comics is not pleased, and it is not pleased if you do not follow the settings of the comics. How to compromise is a difficult problem. Is there a way to solve?"

The executives asked a series of questions, and the two sides holding different senses of DC began to argue again. Such scenes have happened many times this year.

The polarized word-of-mouth of "Watchmen" and the case of losing money despite the strong support of fans really hurt Warner's confidence in adaptation.

Everyone knows that DC operates well and is a gold mine, but there is no way to mine it. It is unacceptable for shareholders to do some useless work. In other words, it may not be good if it is taken, and it will easily affect the performance and financial report, making many waiting Dividends are very annoying, which is also a resistance.

Although, watching Marvel’s character resources are divided into several parts, they are all well developed. Fox, Columbia, and Universal have all received dividends, which is indeed a difficult thing to let go of.

"Well, DC is far more market-based than Marvel."

Warner CEO Kevin Tsujihara hates iron for failing to become a steel road: "We have so many popular characters, can we not develop one except Batman?"

DC has the brilliance that belongs to DC. You have to know that Marvel wanted to be acquired by DC twice before. How did the self-confidence at that time disappear.

Also, second-rate Marvel characters like Iron Man and Thor can be liked by people. Why can't DC do it?

Everyone is a representative of the Super League, if you can save the world, I can't save it?

Kevin Tsujihara sat in the first place, thinking of the openness of the manga market, he couldn't help but be moved-a good shot, with 500 or 600 million in the account, and a masterpiece with more than 1 billion in the account, where to find such a business?

"What do you think of the several adaptation plans presented by DC?"-This is to be determined. After all, the market is too attractive, and there are risks and rewards.

"The Raptor team is not well-known, the sales of comics are not large, and the adaptation value is not great."

"I recommend the Green Lantern Corps. This kind of project is more story-telling-an ordinary person who accidentally becomes a superhero is also more dramatic."

"In the several adaptations, considering the market audience base, the Green Lantern Corps is indeed more attractive."

"The Flash is also good, but the Flash's length is more suitable for TV series."

The executives followed the boss's meaning and talked about the pros and cons of the project.

Just as everyone thinks, the DC department actually wrote a lot of scripts, but they have been shelved because of this or that situation. This is why some people in later generations are not very motivated to develop the DC project, except for the failure of one. It will undermine the confidence in production, and they themselves do not regard those unimportant roles as nodes for purposeful tandem development-

The role value is high before entering the review stage, but it is all about the individual, even if it is linked, it is played in the same system. For example, in Batman, the role that drives the space with Batman is still mainly Batman.

In other words, the selling point has not been expanded much, and the production concept is too conservative, for fear that the original market will be evil.

"Will the investment be too high?"

"I have contacted special effects companies such as Industrial Light and Magic, Weta Digital, and the digital field. If you want to have enough expressiveness, the cost must be low, and you need to hire some guaranteed movie stars, the budget must be more than 200 million. , The audience is nourished. If they can't be moved by the visual aspect, how can the story come up?"

Kevin Tsujihara agrees: "A big investment is also a gimmick. As long as you can get the corresponding results, these are not the things. In your opinion, who is the director?"

"Leader."

"He has no schedule. He is collaborating with Will Smith on "I Am Legend"." Someone who knew about this responded.

The Warner executives did not blame the director for the failure of "Watchmen", not to mention the fact that the edited version of the guide has made a splash in the DVD market, which is enough.

"Then you have to add them up..."