Hollywood legendary director

For fans who like DC these days, I am really a little happy.

Was it originally, some time ago, "Beauty Team" and "Thor" were released one after another. Marvel fans were cool, but it made DC fans more angry with Warner. The more important thing is that others have finished the screenings and kept reading them to fans. I think, any sequel to the US team and Thor sequel are said to have plans, and even the sequel of Iron Man has already had set-related press releases flowing out, but DC's movement is pitiful.

A "Watchman" also made the market impression very confusing, and there was no confidence to shout everywhere to share that kind of joy.

Maybe it’s the effort paid off. DC fans appealed on forums, YouTube, and Facebook. Finally, "Green Lantern" came into being.

As soon as the news was released, it quickly caused a blockbuster discussion.

Of course, the above-mentioned ideas are just wishful thinking of fans. As a mature studio, Warner must be fighting for the ever-growing super-British market and after investigation and review, it feels feasible to establish the "Green Lantern" project.

In fact, Warner was still making secret preparations at the beginning. It was not until the director and the starring actors found suitable candidates, for the convenience of future announcements and to take advantage of the situation to warm up, they began to actively release relevant information.

Is it just propaganda? In fact, it’s nothing. In the era of “good wine is also afraid of deep alleys”, the proportion and role of publicity in the film and television industry are gradually increasing, but Warner spent a small amount of resources to promote director Martin Campbell, boasting him The masterpiece "Zorro's Mask" did not work well.

This product is also a New Zealand director. Since Weta Digital received government support, the special effects pilot of this place in New Zealand has been launched. The talent is not low, and it is also amazing.

Warner looked at it and felt uncomfortable. No matter how few fans who have been following the DC dynamics carnival, it is impossible to make a profit for first-line masterpieces that require practical benefits, so after a few days, they changed their directions and faced their old rival Marvel. Here comes a pass for marketing.

Although I don't want to admit it, if you only compete for project production, Marvel has indeed overwhelmed DC in the North American film market, and Marvel's production volume is stable and effective, and the degree of discussion can be maintained for a long time.

In this way, Ryan Reynolds, the actor and actor of Green Lantern, came out.

This guy appeared in a talk show, talked with the host very effectively, and evaluated the performances of Marvel and DC, and instantly ignited the fans of the two parties who could not see each other.

The reason for this is that Ryan Reynolds is the only actor who has appeared in Marvel and DC at the same time ("Blade Warrior" and "Wolverine" respectively, plus this "Green Lantern") , Naturally topical.

In other words, he crooked his ass, stepped on Marvel to favor DC, and Warner wanted to pick something up. As soon as the media followed up, the fire started.

What made the Marvel executives unexpectedly was that the effect of DC touch porcelain was very good. This discussion spread from paper media to the Internet, and it spread so quickly and controversially.

The central point of the topic is naturally DCvs Marvel, and the derivative discussion is about who is better for the character shaping and adaptation between the two parties. There is no doubt that this purposeful hype is somewhat detrimental to Marvel.

I have also said before that Warner’s attitude towards DC will burst out of nowhere, and Marvel is definitely more like an assembly line commercial product. Although it can please the audience, the threshold is very low and the volume is large. But it's still not good enough to be true.Like now--

"I think Marvel's movies are very good. Superheroes are originally fantasy products. You can't find them in reality. They are more entertaining, and the special effects are not bad. They won't go online."

"You can't ask for a high point? There are so many junk movies because there are so many junk viewers. DC has some works to scold, and Marvel should scold even more. The shooting is all a routine."

"Come on, is it possible that everyone learns "Watchmen" and cuts the scenes in order to be serious and serious? Is this not a routine, but it is really funny, so that non-original fans can understand, just say this. Not to mention anything else, Marvel is very friendly to passers-by. You don't need to figure out who is who is who before looking."

"In "Iron Man", the male protagonist was arrested and almost died. Later he became more responsible and defeated the villain;

In "The Hulk", the male protagonist is wanted to escape, and then initially has the means to control the Hulk will and defeat the villain;

In "American Team", the male body is thin and weak. In order to be a soldier, he is favored by the doctor, and then takes the super soldier serum to defeat the villain...

Including "Spider-Man", "X-Men" and "Wolverine", Marvel adaptations always like to let the characters go through some hardships first, and then grow quickly, and the narrative structure is all three-stage, can it be more Innovation?"

......

In this world, there are people with double standards who really look for shortcomings, and no movie is immune.

As the helm of Marvel Studios, Kevin Fitch naturally pays attention to the reactions among the people. He is aware of the offensive sentiment that is occasionally provoked through various channels. In addition to calling Lehman, he also knows, even Investigate the market intentionally.

After all, those so-called "criticisms" Kevin Fitch don't particularly care. In his opinion, those who are swearing happily are not the basics of Marvel's audience, so what can someone comment on?

There is a saying in the marketing industry that even if there is a negative push, it is a valuable performance. It is better than a pool of stagnant water without anyone paying attention. When you put it on a celebrity, it is called a black fan or a fan, which is better than a person who has no topicality.

Ever since, taking advantage of the fact that the direction of the wind is not falling to one side, and even Marvel is more aggressive in fighting for passers-by, since that day the boss notified the boss and got a positive reply, Mann Media also deliberately arranged several media with better relations, pretending to be accidental Because of the "cut", there is a tacit understanding of the hype.

Marvel and DC are not endless. The market can accommodate two. Since Warner wants to warm up its own works, it is very confident, why Marvel is afraid of being compared and both are profitable.

"Mr. Fitch, Mr. Fitch, do you have anything to say?" The reporter quickly narrated the core of the dispute.

Kevin scowled, a vice president Fan, and then "righteously" shouted in front of the camera, "Our production philosophy is to make more people like the movies produced by Marvel. What is the prerequisite for liking? I understand and are willing to watch. In fact, we have done a good job at this point. Our fans have been growing. And there seems to be a walk, and no effort at all."-Refers to the low production volume of DC, which is always repeated .

"Haha..."

The interview scene immediately became cheerful.

Yes, no matter how much you blow, you will take more shots. Why are you so careful not to bet?It's not always losing money...