Hollywood legendary director

As Timo Beckmanbetov said, the theater operators at this time are very grateful for the screening of "Twilight 2: New Moon".

Originally, September has always been a battle between small fish and small shrimps. It may be a good time for the movie market to exceed 100 million. Under normal circumstances, the attendance rate is generally less than 40%, and the revenue is barely equal to the expenditure.

Let’s put it this way, if there is no "New Moon" this year, this weekend of September 13th, relying only on the market appeal of other movies at the level of car accidents, then you don’t need to think about making any money——

Last week’s champion "Reaper 4" dropped 54% again this week, only accounting for 5.5 million, ranking fifth. Perhaps the only contribution is to free up market share;

The new film "Horror Club" produced by Summit Entertainment, 2,665 theaters accounted for 5.27 million in the first week, and a lot of bad reviews are also correct.

The remaining "Machine No. 7", "Everything About Steve", and "Snow Blindness" are also quite satisfactory, and all aspects are very inconspicuous.

In other words, in the current North American film market, only "Twilight 2: New Moon" produced by Firefly can bring high revenues. With its own efforts, it will reach the TOP12 total accumulation of 183 million, which will be very sluggish. Weekend market.

What's even more powerful is that "Twilight Saga 2" also had an overseas box office of 118 million. With North America's revenue of 140 million, the global box office totaled 258 million in the first week, surpassing 90% of the movies on the market.

After entering the next week, even if "Twilight 2: New Moon" dropped by 63%, it only recorded 43.66 million (excluding the box office of 22 million at midnight), its size is still not comparable to other films. Yes, easily continue the position of the weekly champion.

......

In the conference room, a conference for business expansion and development is underway.

"Next, without delaying the investment of the production and distribution departments, we need to spend energy developing animation and game fields..."

"According to the survey, whether it is Little Spider or DC, its game revenue accounts for more than 10% of the surrounding brand, and there is still room for increase in revenue."

"According to the plan, we will reach out to some vendors who can start as soon as possible, and quickly build the framework. We can't watch other IP profitably indifferent."

Lyman sat in the first place, with Kevin Fitch, Joseph, and the top management of Marvel Entertainment sitting on the left and right.

Under the proposal, because of the timely and smooth shooting of various productions and the continuous growth of brand value, everyone has a strong enterprising courage in their hearts. Anyway, a luxurious ship that can continuously generate cash is about to ride the wind and waves into other media and entertainment fields. A healthy capital chain is the most stable background.

After a few more days, animation is easy to say. With experience in lighting entertainment, Mann Media once again acquired two small studios in the industry, and then recruited artists to form a sub-label of Marvel Animation, a subsidiary of Marvel Pictures. Just by looking at the name, the main energy of this studio is to make animations of Marvel characters and continue to cultivate the audience.

However, this part only supplements the existing layout. The production concept is also to control the budget, with a small investment in 3D short animations.

One day, on the balcony on the second floor of Rust Manor, Johnson found it.

"How is it? Any news?"

"Caa's information channels are still reliable, but the game studio you said seems to have been favored."

"It's okay, I don't have to have a controlling stake. The game really deviates from our ability. Few people in the company know programming."

"That's easy."

Johnson, wearing a suit, opened his briefcase and took out detailed information. "Fist Studio was established in 2006 by Brandon Baker and Mark Merrill.

At E3 in 2008, Riot successfully raised 8 million US dollars through the demonstration of its internal beta game "League of Legends", and introduced a Tencent and two small investment banks-Benchmark Capital and Capital One as investors. Tencent holds 100% of the shares. 22 of them, has obtained the agency rights of "League of Legends" in mainland China."

"Oh, is it possible for those two investment banks to trade?"

"I have investigated. Those two only invested in the first round, and did not intervene in the management and R&D of the fist. As long as we raise the price to buy, they will definitely let go. Such investment banks are everywhere on Wall Street, and they can't bring more fists. Both parties can see more capital for development."

Like the trajectory of later generations, Tencent did not get on the car after the "League of Legends" scored. As early as the closed beta stage, Riot was so miserable that it had no money to continue doing it, and then met Penguin, the big gold master. The money is returned to technical talents.

"If you look at it this way, Tencent is not so confident, but it still bets."

"They are now actively expanding their gaming business. For them, as long as they can produce results, they will immediately increase their investment. Tencent is large enough to support them betting everywhere."

Johnson euphemistically reminded him that, in his view, Mann Media, a film-based company, is completely competitive but can’t compete with real-time communication giants that are already rooted in the Internet industry, even if its roots are on the Pacific side. .

Lehman wanted to laugh a little. He didn't intend to kick Penguin, or that the success of this game is inseparable from Penguin's strong promotion ability.

"I have a sense of measure. You should contact those two investment banks first and get the investment shares in their hands at a suitable price." Lehman didn't explain much, and directly ordered.

He understands very well that although games are also in the entertainment field, professional talents are needed for the gameplay thresholds of industries such as movies, TV series, and animation.

Moreover, many of the Internet products that affect the world can not even be grown by simply relying on technology. They can see the time in advance to be an angel investor, and use the experience of professional teams like Fist to develop games and acquire other small studios. , It can also help the Marvel character transplant to the handheld field.

To be honest, he just wants to be able to make a difference in the handheld field just like the old owner of the small spider, Sony, not to be a game overlord.

Besides, the two FPS games of cf and cs, one is represented by Tencent and became the dream of a 300 million shootout, the other is booming in Europe and America, but has never been able to take off in the mainland, and it has made people clearly aware of the agent of the China market. , Who is the real talker.

As for the benefits of investing in "League of Legends" other than cash?

Let’s put it this way, it can bring audience traffic to Marvel. The age group of players in this game is the core audience that Marvel wants to win, and it can more quickly increase Marvel’s influence among Asian youth groups, although After Lehman took over, Marvel has taken special care of the Asian market. The launch level is not low, but the promotion level can increase. It kills two birds with one stone, why should I miss it...