Hollywood legendary director

Sanseong-dong, located in Gangnam-gu, Seoul, has no unique scenery or historical deposits, but because of its geographical location, it has become the core business circle of the capital of South Korea.

In the industrial park, a commercial building to the south is located in NCsoft, one of the country's most capitalized game manufacturers. Its well-known games include "Paradise", "Paradise 2", "Aion" and so on.

According to its second-quarter financial report, NCsoft’s revenue in 2009 can reach 578.7 billion won, ranking second among all Korean game companies.

What's more rare is that the main business and development direction of this game manufacturer is massively multiplayer online playing games, and it has been established for less than 12 years. It is also actively exploring overseas markets and does not stick to one place.

As early as at the E3 show on May 17, 2001, NCsoft acquired an American game studio as a stepping stone to enter the American market. That is to say, they are also willing to represent excellent products from other regions.

Therefore, when Virginho Reynolds, the president of the newly established Red Dragonfly Game Company, the former Capcom US branch operating executive, had many years of experience in hosting events, he found the person in charge of NCsoft's US site and expressed After visiting the parent company and intending to cooperate, the creative president Tedamir flew to Seoul.

For the senior management of NCsoft, it is common to negotiate cooperation. Even if the fist is not well-known, they do not reject anything. They also send someone to the airport to pick up the plane without any negligence.

After all, in the game industry, there are often bursts of dark horses born, which are as unexpected as the film industry. Who knows if there are any good products in the hands of the fist.

Furthermore, an American game manufacturer came to South Korea. It seemed to be somewhat confident and capable. In the current market environment, is globalization the king.

Out of respect for the United States, NCsoft's executive Park Seung-ki personally accompanied him, and even showed off his company's muscles first, taking Tedamil and Virginio to visit their home products and various office areas.

After a while, two guests were led to the "Sword Spirit" studio at the early stage of development. Park Seung-ki even stopped and proudly introduced: "This is a 3D multiplayer online role-playing game developed with the Unreal 3 engine. It is estimated that the input cost will not be less than 50 billion won (about 230 million yuan), which is the key product that our company will invest in the future..."

Of course, the effect of showing muscles in this way is definitely good, and Tydamir looks very interested.

In fact, in the Asian region, South Korea’s game soil is fairly good, and it can have a lot of influence, and it can fully meet the needs of fist or "League of Legends" to expand the market.

The common agent model in the game industry is similar to the channel business cooperation model in the film industry. They all rely on regional applications to help develop the market and make profits together. Therefore, before coming, Virgenio and Teddamer, the representative fist The executives of the position reached a consensus and inspected a few more and let them bid to compete.

Ever since, even though they have recognized NCsoft's capital strength in their hearts, the two responded enthusiastically and introduced the capital behind them, and they also did not hesitate to praise their own product "League of Legends".

In the office.

Park Seung-ki looked at the game data and demonstration effects copied by Teddymir through the portable USB flash drive, as well as analyzed the current type of market audience and the audience space that can be reached in the future, and couldn't help asking: "Excuse me, does your company still need to invest? "

Virginho listened to his sluggish English, and smiled slightly to express his position, "Oh, I forgot to introduce it. I am the president of Red Dragonfly Games. Our company was established in Los Angeles this month. The first business scope was It is the acquisition of 67.6% of Riot’s shares. As for which company holds the remaining shares, you should not be unfamiliar with it. It is the Internet giant Penguin from the mainland..."

When Park Seung-ki heard it, he knew it. He even knew that Penguin was also interested in this game. After betting on the future, he could not help but raise the possibility of the success of "League of Legends".

He himself has some game makers that value the global region, and he knows that Penguin’s decision-making level has always been good. It has been on the car, which also means that the product itself has an extra layer of protection.

Of course, Park Seung-ki's expression management is still in place. Even at this moment, he has the idea of ​​winning the Korean regional agency, and he has always maintained a professional smile, as if his heart is not high, so that he can negotiate terms.

"Our company has a wealth of experience in operating games, as well as a sufficient user base and strong enough delivery capabilities, whether it is offline or online... So it must be correct to choose us, but I don’t know, expensive Let’s talk about what kind of agency scheme Fang wants."

Hearing Park Seung-ki's question, Tedamil looked at Virgenio, which also made this guy understand who is the leader.

Thinking of the big boss Lehman’s instructions, Virginho smiled calmly: “The Korean game market covers a population of more than 10 million, and the revenue space is among the best in the entire Asian region. Well, your company is also based on this foundation. It ranks 26th among global mobile game companies. We don’t doubt its strength and operational capabilities, but..."

At this moment, Virginho became Han Chuan and NCsoft Chuan and reviewed their brilliant record.Of course, the pre-collection of data is obviously to increase your own price. This is like saying that your area has a high potential and you will definitely make a lot of money after acting as an agent. So I can’t overemphasize it. If you change to Vietnam, you make a price. High, no one is willing.

Park Seung-ki is not stupid. It's hard to tell from the obvious flattery. What is the coverage of the Korean game market? The key is that this place is not only NCsoft, a game company. Can the total amount be compared with the share of food?Naturally, I would not be confused by these words, and I could not help but sneered, "Our company is ranked 26th. Doesn't it mean that there are 25 game manufacturers ahead of us that are better than us?"

"Yeah." Virginho has just joined the job, and with a high salary, he must also want to achieve results. Otherwise, he will not be able to sit securely. He nodded immediately: "Mr. Park really has the heart. Of course, the revenue ranking is not simple. Summarize to what extent a game company can do it, but it might be an opportunity to represent our game. We all believe it can succeed."

Hearing Virginho’s answer, Park Seung-ki didn’t know what to say. The agency was not easy. The energy, resources, and money spent in it could not be summed up by an opportunity. The co-author of you has already seen "League of Legends" Can a fire in Korea?

Of course, with such shameless words, Park Seung-ki wouldn't smash his face and leave. Will he raise the price? There is nothing to say, "I still want to hear your offer?"

Virgenho got serious, "The agency fee for two years is 207 million won (about 12 million yuan, an average of 6 million a year, which is 850,000 US dollars a year), plus 23% of the regional revenue and profit share each year. "

"Mr. Reynolds, this is impossible." Park Seung-ki retorted with the same seriousness, "80 million won, 4 years of agency rights, and 12% profit sharing."

After that, the two began to bargain prices according to their bottom line, which is basically a skill that should be possessed from selling vegetables to selling arms.

Virgenho said, "The development cost of "League of Legends" is not low, and there is room for improvement in visual effects and game experience. It also needs to maintain content updates and provide technical support."

Park Seung-ki said, "The share ratio is too high, and the user resources we import cannot be simply measured by price codes. If your company takes away so much turnover in addition to agency fees, then we will not make any money. , Working for nothing, this is not a long-term cooperation model."

Of course, both sides are not sure about the height of the so-called profit, but they just lift themselves as much as possible according to psychological expectations.

Let’s put it this way, if the person in charge of Blizzard came to talk about cooperation with a masterpiece, the 50% share and the high agency fee are people’s size and record. They dare to say so. Prove that your game studio, no matter what, under the premise of certain risks, the gambling capital will not be opened.

In the end, the two sides naturally did not reach a conclusion.

Because even if Virginho's strategy is to meet the bottom line, he has to talk to other Korean manufacturers, and even invite a few interested buyers to go on-site inspections.

And he didn't do it all in one place, but did it in other regions, maximizing profits under competition.

Anyway, this time Virginho can't show his role. His position is not stable at all. The annual salary of 8 million yuan with option rewards is not so easy to get...