Hollywood legendary director

Although September and October have always been the off-season in the movie market, it does not mean that the people are totally indifferent to the various movements of theater operators, and even that some audiences are relatively fixed, and fans-paying works lack strong competitors. The schedule is more suitable for operation, just like the wave of "Reaper 4" that broke out in late August and early September.

This movie is also a typical fan-oriented movie. He likes to watch it no matter how many months it is shown. As long as the news is released, fans will buy it. If you don’t like this kind of theme, he will not enter the theater even if the schedule is popular. Step, of course, this is not to say that the schedule is not important, it is just a matter of choice.

In the new week of October, the box office and the deserted movie market, which had been declining rapidly after "New Moon" had consumed a lot of potential, gradually became lively.

Hollywood, which has the strongest film flavor, is even more eager to see.

And this happened to happen because the movie stars, Firefly Pictures, Lionsgate Films, and Will Smith, jointly released "I Am Legend" on October 1st. On October 16, it was simultaneously released in 46 regions including North America.

You know, because the zombie trilogy's title will be completely finished, the special bonus and the background are in the same line, and the quality of the series has been online, it is still very popular.

Although the protagonist team has a trick every time, every time the heroine is criticized by fans, the degree of goodwill is not comparable to those of the main creators of the series that can consistently produce results, but in the end the plots of the first two films are very shaped Yes, the description of the fictional infected body of zombies is even more impressive than previous zombies works, and it has accumulated many fans.

In this regard, it can also be seen from the box office and copyright value of the second film that has greatly increased over the first film, that this series has not been rejected by the audience.

Furthermore, the end of the series usually arouses fans' desire for support. From the "Lord of the Rings" series to the "The Matrix" series, this pattern can be found-people will always make up for the spiritual enjoyment the film brings to them.

Many investigation agencies know one thing. When a series is about to end, its audience will expand. Those who have watched the series from other channels such as DVD and TV in the past will more or less turn into theater fans to buy tickets. Yes, this is also the so-called owing of a movie ticket, but this slogan is unfairly shouted, it is a normal market behavior.

Not to mention cooperating with the news release, and the publicity team led by Liam has invested a lot of money to energetically advertise with various advertising companies, and it is very popular.

Ever since, under the control of such premeditated actions, "I Am a Legend" naturally won a lot of attention, and fans are excited and melancholy. Such a good work is about to end.

But, is there no permanent banquet in the world? At the end of "Lord of the Rings", the fans were even more reluctant. The topic of calling for the hobbit to be started was not mentioned too much. No, it is also coming. In other words, there is no sequel to the fans and audiences. However, they want to go to the theater to witness the end of this series in person. This also does not prevent them from recalling the various past watching movies on the Internet and guessing with great interest what the third part will say.

For example, "Will Smith, like the protagonists in the previous two movies, will not live until the end."

"Plot killing, what kind of death will Zha Dao arrange for the protagonist." This kind of discussion is also dumbfounding, and some fans even went to Smith's Facebook to speak and ask.

And until October 5th, the first trailer of the film was released-one person and one dog walking on a lonely, empty street, the feeling of loneliness first set the tone for "I Am Legend".

Of course, the content information shown in the trailer is quite limited, and the audience doesn’t know what to say. Instead, they are more and more curious. After all, similar scenes are pretty cool to watch. Anyone who likes zombie movies yet Fancy the unrestrained, unfettered sense of ease when the end is coming.

It can be said that this kind of fragment that exists in the fantasy touches the veins of the fans.

......

Time passed in such day-to-day expectations. On the day of the box office sale at the midnight show, even if all parties are already very optimistic about the market potential of "I Am Legend", they are somewhat envious.

The first time the ticketing website started pre-sales, Fandango and Movietickets crashed directly due to a large number of visits, and had to add servers to relieve the pressure;

In addition to some of the midnight movie tickets released online, the regional theaters owned by mainstream theater chains also cannot satisfy the enthusiasm of movie fans.

New York, near Times Square.

Entering this prosperous business district from the main road, there are 6 or 7 theaters intensively released, and 3 of them provide movie tickets for "I Am Legend", but even so, the night of October 15th was already crowded with people. In the square, it ushered in a new force gathered temporarily.

They yelled, screamed, and screamed, with a sulky and impatience on their faces.

However, the tickets for several nearby theaters have all been released, making the audiences who are coming from everywhere ready to take a look upset.

But there is no way, there are only so many tickets for the midnight show, and it is impossible for Firefly to arrange too many theater screenings.

After all, the share that the theater operators have negotiated with them is also a guarantee that there will be 4,050 theaters that will be released tomorrow, no less than 6,200 screens——

I can’t, I can only grab the tickets tomorrow. The fans thought so, and they quickly dissipated after learning about the situation. Some complaints, whoever queued for a long time, turned out to be sold out. in this way.

Naturally, this situation quickly spread to the ears of those who cast their sights.

An organization that specializes in research and collection of information has paid special attention to this. They often undertake questionnaire surveys on the audience market by studios and collect data, and tonight is no exception.

At about 11 o'clock, a 30-year-old white man drove an old Chevrolet and parked by the street, walking in with a bit of coldness on his face.

In the office, an older white man smiled and said, "You are in charge tonight."

"Yeah." The man nodded, and then sat down to raise the spirits.

Market research like this kind of midnight show has always been troublesome. I won’t talk about the evening shift. They have to stay up late to extract data from the audience questionnaire comments collected from various places and report it to the employer quickly... Imagine that tonight is a bad rest.

"Have you heard that most of the tickets for "I Am A Legend" have been sold, especially in those ticket warehouse cities, where it's hard to grab them. Just now a guy called me to talk about it. "

"I remember this movie does not include the premiere. There are 756 stores, right?"

"Correct."

"Then the results tonight will be very good, the performance is very good..."