Hollywood legendary director

The audience does not have much choice.

Right now, "I am a Legend" won the championship, ranking first on the list, naturally attracting a lot of attention, and it is far from other works.

For example, the only new film "Partner Resort" that was launched on a large scale during the period has only won 35.34 million box office in the first weekend at 3,000 theaters, and the average data for a single library is close to 11,800 US dollars.

Universal, which didn't make much money from traditional long-term comedies in the summer, even did it after entering the late autumn.The warmth, romance, and spoof comedy themes do not overlap with the audience of "I Am Legend", but they can't touch the tail of the first.

In the future, even if "Partner Resort" maintains its consistent box office performance and a very low decline, "I am a Legend" will not be able to regress to less than 35 million US dollars in three days on the weekend.The risks in this area are almost non-existent.

By the next week, "I am a Legend" was not threatened by anyone. It continued to harvest the fan market that it deserved and had been in business for several years. The only thing that made Firefly feel regretful was that the derivative market of the film was as difficult to develop as ever. Zombie movies , Movie ticket support belongs to support, it is impossible for fans to spend more money.

After all, this kind of subject matter is not considered a mature channel business project. The main focus is only on the production of the movie itself, and there are not many articles to do.

But apart from the shortcomings that are not considered shortcomings, the cooperative stakeholders are staring at their own profits and eating happily.

......

In the meeting room of Marvel Entertainment.

A derivative cooperation plan for "Iron Man 2" is being held, and distributors and some cooperating vendors rushed over after receiving the invitation.

In recent years, the global toy market is getting bigger and bigger. Collaboration and outsourcing are both mainstream phenomena in the industry. As a brand that can no longer be ignored in the licensing market, Marvel is doing more and more in terms of image derivatives. Prosperous, relying on the capital will be more abundant.

Although it is essentially splitting the cake, profits rise quickly and each has its own needs.

Before a piece of the screen, as David Metsau excitedly pointed out the derivative income of Iron Man's first installment, and relying on the growth of Robert Downey Jr.'s popularity, it is expected that the profit margin of the sequel will reach new heights. Below, including a vice president of Hasbro, HOTTOYS executives applauded.

They have all analyzed the project's financial situation, but they are not worried that there will be no money in cooperation. They thought that when they were going through the scene, David changed the topic:

"The main selling point of "Iron Man 2" is naturally the protagonist Tony Stark and his new armor. However, in this part, we also added a new character." His tone was relaxed, " You are all veterans in the industry. I believe that by promoting it, we can also make money and develop a new way of making money."

Everyone looked at each other and became interested.

You should know that the average profits of the three grades of Iron Man’s licensed products are very impressive so far. In the case of HOTTOYS only, they sell expensive, excluding the cost and the money that Marvel should take. One can earn 32 dollars, and in the business of the first Iron Man, they produced 525,000 pieces, with a net profit of 16.8 million dollars, and the sales performance is very gratifying.

So, if there are good financial resources, of course it is better.

"Besides Iron Man, what else can run distribution?" The people at Hasbro were curious for a long time and couldn't help but ask.

David didn’t sell anything. Although "Iron Man 2" was only completed not long ago and transferred to the late stage, there is still a long time before the release, but it does not prevent you from starting work early. Great help.

"She is a new character, set to be an excellent spy of the Soviet Union..."

On the screen, the information about Black Widow and Scarlett Johansson's makeup posters basically introduced the image promotion space completely.

"Male superheroes have many successful cases in the market and they are also the best sellers. Female superheroes, as a supplement to gender, definitely have development value. I know your concerns, like Warner who wanted to develop Catwoman, please Haley Berry appeared to boost popularity, but failed.

But we are different. Our idea is to use Iron Man, a role that has been shaped and on the right track, to move around the image of Black Widow. To be precise, a role that takes the sexy route could have been liked by some audiences. Meet the needs in this direction.

After all, Marvel’s audience is mostly in the age group of 14 to 20 years old, roughly accounting for 53%. This group of people is in a stage of inner restlessness. The identity of a skilled agent beauty can be imagined. How attractive is it.Even if the conversion rate is only 1 in 10, for us, we can try marketing development and slowly expand."

These principles, and the idea of ​​filling the gap in the market, are of course correct. After thinking about it, everyone feels that it is more reliable-at least the method of using Iron Man's popularity to push new characters is much more reliable than Catwoman.

"Talk about the distribution conditions, we are willing to take over the derivatives business of Black Widow."

As soon as the people at Hasbro expressed their opinions, other distributors followed suit.

"Actually, the general terms are the same. The only difference is the level of placement and the number of types." David Metso is satisfied with the performance of these partners. "Various types of figures, toys, and some small items with Marvel elements For the preparation of shipments, I hope you can vacate a part of the production line before next summer vacation."

"rest assured."

"We definitely guarantee the supply."

Apart from the support of the manufacturer representatives, they are very clear in their hearts, because many of their companies’ fist businesses are self-developed projects. For example, Hasbro developed the "Special Forces" series on the basis of "Transformers". In terms of degree, the distance between the two parties is even more different, and Marvel is also actively establishing its own manufacturing and sales network, so contracts are needed to protect the supply base.

"Our company is still responsible for the production of these two models. For Black Widow, the initial supply of 300,000 yuan should be enough."

"Well, we always have to see how much potential it has. If it sells well, we will definitely place an order as soon as possible."

While several parties are successively determining their shares based on the volume and the previous cooperation terms, on the other hand, the brand party that Marvel Entertainment President Joe Quindal is in charge of contacting also has new movements.

On this day, he reported to Lehman Hui: "Boss, there are already 27 brand linkages with us, and the amount entered is about 43 million."

Lehman took a look at the report and found that with the expansion of Marvel, the giants in the daily chemical industry are also not hesitating to promote the patch.

"Look at the arrangement. Instead of queuing, look for big brands with more positive image audiences."

"Boss sees you well."