Hollywood legendary director

In the next few days, "I Am a Legend" still maintains a good competitiveness in the North American film market. After the 2 consecutive championships, Marvel executives are unwilling to be lonely, and the work of "Iron Man 2" is ready to start. It's also methodical.

Among them, naturally you can't miss the cake in the apparel market.

The benefits of deploying labor assets to the mainland just as Lehman envisioned and paid for action and financial resources quickly became apparent-the foundry network established in turn from fabric cutting to OEM, is very consistent in terms of technology and cost. Current Marvel needs.

Anyway, with the textile scale of Zhejiang, Huizhou and other places, it is extremely convenient for Marvel to export these quantities.

The apparel industry in the United States basically invests energy in the two links of design and sales, and production orders are also sent to areas where overseas labor is relatively cheap.

In addition, Marvel's positioning is to focus on students and aim at the mid-to-low-end leisure market. Lehman never thought of making a big deal from the beginning.

According to the development plan formulated by the purchase potential of the Marvel brand consumer group, these superhero elements are designed to distinguish the casual styles of the similar market. The audience's consumption level is limited, and the volume and high-end roads are not available. The cost is reduced and the price is reasonable. There is a certain profit margin that can broaden the consumption needs of fans and meet their daily vanity.

In other words, just selling a brand is similar to Colombia's choice to broaden the benefits of the spider-is the brand premium? Many industries are using it, and the process is relatively easy to establish a system from the bottom up.

After the first batch of OEM samples arrived in the United States, the management of the apparel department dug by Marvel Entertainment also felt that they could hold a foothold in the lower-middle market-the fabric grades are the same as all kinds of casual apparel on the market, but The core selling point is the use of super-English elements such as the Q version and the portrait version designed by Marvel.

Are Marvel's clothes only the clothes themselves?No, this is a "gift" for fans outside the box office market-not expensive, comfortable, not to mention the characters you like.

In this regard, Lehman also lamented the large IP entertainment market. The chain-like marketing and multi-faceted benefits are incomparable to many independent films. No wonder the emphasis is gradually lowered-as far as Marvel is concerned, the upper limit is far from being reached. And it's not the top case on the IP list, Pokemon is the most profitable right now.

Throughout the end of October, Marvel went up and down even more effort than "I Am Legend". This is about the overall situation, and it is the end of the first stage. For them, it is not a project that can be relaxed — —

It is necessary to contact partners everywhere, consider all aspects of publicity and promotion, and communicate with theaters and build a distribution system with Warner. The workload is indeed not small.

During the period, on Firefly’s side, Jason Reitman, who had collaborated once, also came to visit specially-this product made him very comfortable because of the shooting of "Juneo" and the splitting of accounts after the release. It was also his studio who unearthed one For a good project, you can try theatrical release, but its financial resources cannot be fully bet on. It needs to retain a certain degree of anti-risk ability-bring a director here, and the person is still in Egypt.

After approval of the project, the content of the film is a drama with some horror flavor. The script depicts a nervous female doctor suspecting her husband is affair outside, and then hires a beautiful woman to test her husband’s loyalty. The story of the increasingly tense family relationship is that the title "Chloe" has not been heard much.

However, Lehmann saw that the budget was not high and the director Atome Igoyan himself had enough experience on the set, so he agreed to vote and count as one of the sources for next year's production.

Anyway, adding one more project amount is a good thing for the issuing department, at least in terms of operations.

For Atum Igoyan, Jason Reitman is the producer of this project, and the close relationship between him and the fireflies is also surprising-

"With their help, there is no need to worry about production and distribution." Jason said happily, because the film has a total budget of 9.5 million, and his studio is responsible for 3 million of it and is the second investor.

......

After Red Dragonfly Capital became the first shareholder of Riot, the Internet giant Penguin in the Pacific quickly got the news.

But because this game hasn't shown the results it should have, it's like being picked a peach in the training stage.

After a while, as the investigation was completed, Penguin's game department analyzed and analyzed it. It neither understood why a film company would start with "League of Legends", nor could it decide how much capital to compete with.

After all, in the field of MOBA games at this time, the overlord who has received a lot of attention is DOTA, and the orthodox sequel of DOTA is also being developed. "League of Legends" is just a substitute for Penguin looking for such a field, which is not available to CS. It's the same as CF.

However, although Penguin does not know why a film company will take a fancy to their products, and the investment seems so confident, they still plan to test Red Dragonfly's attitude first and see what the other party intends.

In a way, when they thought so, they fell into Lehman's trap, because he already needed Penguin's channels and efforts.

Moreover, even if Penguin does not come to him, he will let Virginho Reynolds take the initiative to visit and talk about the competition area and the competition system. He hopes that the first S game will have at least four in China, South Korea, Europe and the United States. There can be competition between regions, otherwise it will be too trivial, and it will not be easy to create momentum and stir up the atmosphere.

Therefore, after receiving Penguin's request to meet, Lehman stopped going around the circle, and directly asked Virgenio to set a date, call all the agents that had been notified, and total the total together.

It can be said that if this game wants to reach the height of the previous life, or even surpass it, to a large extent depends on these powerful agents. Otherwise, a team of less than 70 people will be responsible for the game content and version of the hero. They couldn't handle many things.

Promotion, resources, energy, and financial resources all have to be invested before they can be produced. What's more, it is a cross-regional multiplayer online tactical game. There is a big gap in the early stage and it cannot be separated from the agent.

Just talk about Sinicization. It also takes time and you have to understand the Chinese culture. If you let American manufacturers do it, that's impossible.

"Boss, are you going to the party tomorrow?"

While Lyman was secretly thinking about the plan, Virginho first returned to Los Angeles to report the results of the action-everyone still saved face, mainly because there are many people who are optimistic about the future of this game.

"Of course. Metz, help me arrange the schedule."