Hollywood legendary director

How profitable is a mature event brand in this era?

Even if you don’t compare the power of traditional sports, take the case of the arcade era, in addition to the premise of extending the life of the game, it will also feed back the growth of sales, influence and audience base. In addition, "League of Legends" is an online game, the more players, The higher the profit, any decision that can improve this aspect is a very cost-effective business.

The world is booming, all for profit, the world is hustle and bustle, and all for profit. Seeing the content of Viginho's summary, combined with the hot spots of the game market itself, after thinking of partnership, not only can it increase the coverage of the regional audience, To enhance competitiveness, and not to make others cheaper, you have to soften your attitude and increase your betting.

However, compared with the steadily determined determination in China and South Korea, some agents with low output value are unavoidable to murmur.

But at this moment, Lehman came up with a topic for the club.

Games? How to make achievements while attracting people with real capital to join them, burn money, allocate resources, and spend energy and time to do the wedding dress for others is also very important.

In other words, the positioning of customers and target groups.

The first, naturally, is to attract those rich second generations who love to play and are willing to spend money to gain satisfaction for the game, because for these people, spending tens of millions of dollars is not too concerned, and it is easy to invest impulsively.

With this group of people as the base, it is possible to win over those brand owners who have demand. For example, the main target group is also young or needs a younger label to increase the player's favorability of the brand.

However, it must be pointed out that the most favorable and relatively optimistic return on this game system belongs to agents and fists. The profit of inviting other capital to set up a game club is not that big to the capital itself. On the contrary, it pays more. Some, so we have to make it clear that the role of the club is to shape the brand, deepen the label, and borrow traffic to achieve the promotion of business territory.

A very objective example is to drive the threshold. For example, Anta won the men’s basketball team, threatening Li Ning’s status as a national sports brand; Nike’s management of the NBA, especially binding Jordan, directly drove away the then sports brand eldest brother Adidas, the consumer market Sometimes the change is because of these subtle labels, which is very unreasonable.

Because in this process, whether it was Li Ning, who had the largest share of the national brand in the market at the time, or the giant Adidas, their layout did not make a mistake. In order to strengthen the brand, advertising invested even more money, but it was nothing to win.

In other words, I want to impress the capital and gain the favor of those people.It can be pointed out that in the game market, the branding envelopment conversion rate can move closer to competitive sports. Then, as the player base grows, it is easy to bind.

And this deliberate and precise positioning of "gorgeous marketing and promotion" is another gift that Lehman gives manufacturers. If you can really seize the opportunity to implement it, the prosperity of the event system will almost be two more grasping-coordination of each Fang force, determine the unity of business strategy.

Now that his own bargaining chips have been put on the table, we are waiting for these agents to pay matching chips. Lehman thought this way, and saw that Virgenio was still talking about the benefits of various combinations. After a pause, with a light cough, he took the topic and asked slowly: "Everyone, if there is anything incomplete, can you bring it up?"

Lyman's words were like a drop of cold water falling into boiling oil, and the scene suddenly became lively again.

Even if they had some worries, these agents were gradually dispelled by such detailed planning, and they were no longer reserved at the beginning.

If such a situation occurs, it will be easier to talk about it.

Doing business is always on the way to change.

Even if it is implemented in accordance with the strategy, the investment is increased, but the interesting thing about the shopping mall is that there is a return when you have to pay, and there is no proportion at all. For this, you only need to calculate the pros and cons of the comparison and the question of willingness. This is the focus of many times.

Obviously, the increasing enthusiasm of the agents makes them feel that such cooperation is desirable.

Lehman nodded with satisfaction, "Everyone understands that the implementation of this plan is not low investment and rewards. That is also a future thing, and we are not uniting our thinking with you with the idea of ​​a profitable family. , If there is no interest to support, how can you allocate your energy to manage it well? It must be inconsistent with our original intention..."

After laying some good words, a group of agents listened to Lehman again: "However, it is too bad for the interests of the fist, that is not right, so let's try to set conditions based on the regional market share for a period of three years. Both parties are satisfied..."

NCsoft’s executives first echoed: “Don’t worry, South Korea’s regional operations will be handed over to us. We will definitely develop it properly.”

The cake in the Korean game market is still very plentiful, and NCsoft does not intend to continue to "care about everything" so as not to miss the opportunity too much.

"It's easy to talk..."

The result of a good discussion is to represent the game of Riot. NCsoft spent 160 million won, 15% of the regional profit share; Barna also expanded the Gulf and Southeast Asia regions, a total of 23 million yuan, 20% of the regional Profit sharing;

The remaining Japan, South America, and Oceania regions where there is no basis for online game audiences, are divided according to the means of low cash and high threshold for profit sharing.

Lehman considered it very carefully. Since the upper limit of benefits is not comparable to that of many populous countries, then reduce the burden of the capital chain and pass on the benefits that can be developed. In this way, it can also make them "willingly" nod, and those Large local factories would definitely prefer to pay more agency fees than split the accounts too much. The truth is just the opposite.

And here, the people of Penguin are always on the sidelines, because they have long been the only agent in mainland China, and they are still the second shareholder, but as the transaction is concluded one after another, they are not idle, and they soon called and approved the change. High-level figures, fight for authority.

What authority?

Penguin’s old routine is gone, buy it, increase its shareholding ratio, or even eat it all, and operate exclusively.

When the funds available are sufficient, the Penguin side will not be procrastinated, and will directly show the cart, warm and close.

Ever since, things fell to Lehman's third calculation, cash out part of the departure.

Don’t look at how well he painted the pie before, but Red Dragonfly really needs to complete the idea, and the resources that need to be used are gone, not to mention the game field. Red Dragonfly does not have a matching window at all-take Penguin for example. After the "League of Legends" national service is launched, it is definitely treated like a son.

Therefore, after listening to Penguin’s sincere advice on who would make the cake bigger, Lehman pondered for a moment and was quickly "convinced"...