While Lyman was still flying in the sky, China Film was always busy.

One is the promotion of "Avatar"; the other is about co-production.

Regarding the latter, after the film-buying team came back, they reported the specific process and attached a cooperation proposal. Several film-buyers talked about the strength and rise of Firefly in Hollywood, and their words were right. Firefly's production ability is quite recognized.

Of course, Director Han is a little stunned, and the more he listens, the more suspicious he gets. He often deals with studios from various countries, and he has a deep feeling for the words "no profit, no early". The projects are all initiated by China Film Group. In turn, can anyone really abide by those hard terms and feel that they are not at a disadvantage?

However, after inquiring carefully, Director Han realized that Firefly had been tossing in the North American market, but now it wants to engage in film market business in overseas regions. The channels are not perfect. Knowing this, Director Han can also Understanding Firefly's initiative to find the door, this also made him start to seriously examine the so-called co-production.

After reading it over and over several times, Director Han's heart gradually became hot.

The main reason is that the co-production of special effects blockbusters has never been promoted by China Film, which can be regarded as a kind of political achievement, and depending on the attitude of Firefly and the rhetoric of several employees, it also guarantees that the two sides have real capital investment. It's a ticket-if it succeeds or fails, let's say another thing. Now that he knows the other party's purpose and releases such kindness, Director Han has the idea of ​​co-production.

After all, how to shoot special effects blockbusters, there are too few talents with experience in this area, and there is an opportunity to continue stealing teachers, which is certainly good for the factoryization of the mainland film industry.

For this, as the Spring Festival approached, he was actively running, and he held several meetings on "joint production with Firefly Pictures" in succession. While reaching an internal consensus, he made intensive preparations.

Although at the meeting, many people also raised a lot of hidden dangers: for example, will it be unacceptable, cultural barriers, and make jokes; whether the other party really has the determination to co-produce, don't go back then.

But if you don't seize the opportunity, you will definitely not be able to take this step. Under the mind of Director Han to let other studios see the effect even if he is a co-production model, all this is suppressed.

Of course, not only Firefly will take advantage of this situation, but also Factory Manager Han knows it well.

In order to gain the initiative, he began to encourage private film companies in the mainland to participate in the investment, because the nature of China Film means that their work is very delicate. For a while, before the fireflies arrive, co-production matters have become a point of concern for many people.

Inside Huayi Brothers.

Comrade Xiao Wang sat on the sofa and looked at the document in his hand, thoughtfully.

"Is there anything wrong with calling me over?" Comrade Xiao Wang asked.

"There is a co-production project in China Film that I want to promote..." Comrade Wang explained the whole process again, and at the end, he added a sentence, "I find it very interesting."

"Co-produce a blockbuster film, how much investment?"

"It's not clear, but," Comrade Wang glanced at the industry information he collected for the first time-in the documents, he was very surprised about Mann Media's business development, production projects, and personal history of Lehman. Heartbeat.

Nothing else, 10 projects, 8 profitability, 1 capital preservation, 1 small loss production record, the success rate of over 80% is really hard to not notice, this is also the strongest means for this studio to rapidly rise ——Hua Yi was founded by Director Feng. How can I not know the role of a guaranteed director in the studio.

In other words, the high rate of return, high cash flow, and high output are too rare for the film industry. As long as you have the performance in the production, you will be highly appreciated wherever you go.

In fact, Comrade Wang's current idea of ​​the company's layout is very strange.

In 2009, the total box office of Chinese movies was only 6.206 billion. The Huayi Brothers successfully went public with the first performance momentum and became the pioneers of private film companies in the mainland. However, after the capital blessing, the big and small comrades who were spending money suddenly suddenly Just found out that it’s not good to have all this money, to make a movie?

Then there is the "de-cinematicization" ridiculed by many writers to actively avoid the risks of the film market.

Although they have been producing films, the deviation of their energy focus has caused their embarrassment later.

Let's put it this way, Disney's capital operation model is so mature, people are actively embracing the film industry, and still operating the film as the head industry, which is enough to see the short-sightedness of Huayi.

In fact, it is certainly true that the use of capital advantages to lay out the upstream and downstream industries is correct. Many studios have done this after their fortunes, but no one really wants to "de-cine".

Although it is extremely uncertain compared to the movie market, the extremely high rate of return brought by capital investment is easy to be fascinated by it. After all, the use of capital leverage is faster than the economic growth rate of the upstream and downstream industry acquisition, cashing, and profit model. Filming is much faster, but the value of entertainment IP can't be summarized only by box office data.

No movie, who knows you Huayi?Without movies, who goes to Disneyland to play?

Of course, the 2010 Huayi is not outrageous. After receiving this news, Comrade Wang, although he thought the first time after he participated in the investment, can he vigorously speculate and raise the stock price-the Sino-US co-production of commercial blockbusters is definitely positive. News, but there are also serious evaluations of the various issues involved.

Comrade Wang even vaguely realized that Firefly would be very serious about bidding, because it has a demand-thinking from the perspective of industrial layout, the next step for Firefly to vigorously develop overseas markets, it cannot do without strong channels from all over the world. Among them, China Film is one of the largest distributors in Asia. After all, Huayi's own film distribution relies on the deployment of China Film, and his relationship with Director Han is quite good.

The sudden invitation made his mind lively, but the only entry point was co-production, what could Huayi provide besides funding?

After careful consideration, Comrade Wang noticed one more point, that is, the rigid rule of co-production, that is, foreign actors must not exceed two-thirds, which means that the number of local Chinese entertainers must exceed one-third of the actor team. .

From the trends we have mastered, we can also know that China Film also attaches great importance to this project. At the same time, China Film does not cultivate artists.

Lao Wang's plan is not complicated. Firstly, he actively cooperated. Because it is a joint filming, China Film will definitely invest the best resources to make Firefly feel sincerity and attract other foreign businessmen.

After Pharaoh's instinctive premonition, some things can be done in advance...