Hollywood legendary director

In the early morning of winter in the capital, the outcropping sun could not dissipate the cold last night, and even the wind that blew through went straight into the collar.

At the Capital Airport, among the crowds of people preparing to pick up the plane or send people off the plane, Andrew, who had just parked the car and walked in, was particularly eye-catching.

Although the locals are not strange to the white people, they have to look twice when they see it.

However, Andrew, who was once the head of the site in New York City and now came to China to take charge of the company's promotion, has long been accustomed to this look. At least he himself thinks so. Anyway, it does not hinder his work.

And the big boss is coming, he has a lot of thoughts.

From the perspective of interests, he is also very eager to let his boss see his efforts or the progress of the site. Furthermore, he believes that he has contributed a lot to the promotion of the "Pacific Rim" project, and the credit lies with that.

After all, in these days in China, given the opportunity to show his talents, his results are not bad.

In summary, the site team has been set up, and the company’s rules and regulations for promotion and distribution have been implemented, and localized and polished. In addition, it has cooperated with mainland film industries such as China Film, Huayi, Guangxi, Bernard and Xiaoxiang Film Studio. The forces are initially recognized.This makes Andrew a sense of accomplishment.

And not only did he establish the system, he also spent a lot of effort to win the US regional distribution rights of "October Siege". Regrettably, Bernard did not agree to the split-book model and requested a buyout. I don’t know if the cost of 2.2 million US dollars can be recovered.

However, considering that Firefly has no foundation, we must first win the trust of others to open up the situation. This point of autonomy, the boss and others are very supportive, and they are not worried about the decision being rejected.

When handing over jobs in December last year, Andrew talked with the big boss Lyman.

In the office that day, the work direction I talked about also included the issue of Chinese-language movies. Because the big boss wanted to establish a cooperative relationship of mutual help and binding of interests, then we can’t just walk in, of course. To help some people go out, this is slightly different from domestic distribution, but it is the one thing that can win the favor of Chinese filmmakers the most.

Do you think that there is a barrier for others to enter the Chinese market, and there is no barrier for Chinese films to enter the market in other regions?

According to Andrew’s investigation, Chinese-language films are only influential in Asia. They are also very popular in some European countries such as France and Italy. However, in the United States, they are frequently blocked. In the early years, Miramax’s Some behaviors have also made the image of American studios bad-lowering prices and lowering shares (all of which are tricks when signing the contract, which is also the source of the first chapter).

An even more disgusting incident occurred during the release of Director Zhang's "Hero". At that time, the film sold very well in Asia. After seeing business opportunities, Weinstein competed with Columbia and other manufacturers for distribution rights in the United States. In the bidding session, the price was higher and Colombia voluntarily withdrew.

As a result, when they returned, Weinstein instantly turned his face and refused to admit it and re-quoted, and the amount was very low.

It happened suddenly-the American publisher who was still in the mainland at that time was the Miramax family, and if it was dragged to the "Hero" painting, it was definitely not Miramax that suffered, and the result was recognized, but wait After "Hero" was released in the United States, there was a problem with the related profit sharing. First, the box office was concealed, and then the total box office split or the net profit split were both different. Director Zhang suffered a loss again and was taken class.

Moreover, this kind of lawsuit involving entangled interests can easily fall into a stalemate and is very troublesome. Miramax, who occupies a good location, is not afraid of it at all. Playing traps is called smoothness.

After this, many manufacturers are reluctant to deal with American studios. Who is disgusting? Columbia, which is more honest, has emerged and has almost become the general agent of Chinese-language films in the United States.

Although Colombia’s direct distribution is not profitable (since Kungfu movies have not fallen behind, Chinese-language films have nothing to play in the United States), there are more hidden benefits. For example, more indicators are given to Colombia, and the schedule is more convenient. Zhongying's method of playing with this win is not bad.

Two things, in this era when the split was only 13%, and the publicity model did not participate in the film—meaning that the cost of American film promotion in China, you want to pay, you can, China Film does not bear it, but in Hollywood, the promotion When formulating, usually the producer and the distributor will reach a consensus on how much money should be spent or what means should be used to hype, and basically talk about it before implementing it. All the costs in the publicity process have their own parts.

This is also a factor that American studios are still not enthusiastic about the Chinese market. Like Marvel at the beginning, the basic creative propaganda flew everywhere in Europe, and they didn’t even come to China because it was not worth it. Even "Harry Potter" was in China. The propaganda of the Chinese language is that they would rather send a Chinese to lead the team, which shows their attitude. In such a comparison, Chinese filmmakers prefer Colombia.

But now, under Lehman’s strategy, most of the movies that Firefly can be introduced into are all out of pocket to cooperate with the action. It is even more common for the main creator to appear, making Firefly gradually have a certain foundation in China-in another time and space. Disney's acquisition of Marvel, and then slowly embracing the huge returns in China, is proof.

In other words, Lehman knew what would make people comfortable, so he would not miss the opportunity to bet early.

Therefore, Andrew was personally asked to participate in a part of the American release of Chinese-language films every year, and it is also important to expand the influence of this part.

For this reason, Lehman also gave him some suggestions, such as giving priority to costumes and actions, giving priority to works by great directors such as Zhang (Guo Shi), Chen (Kai Ge), and Chen (Kexin), and giving priority to works of art with good reputation and depth. These three priority screening regulations.

These are the lessons learned and summed up in the industry in the last life of Lehman. The number of Chinese films exported to the United States is small, and there are fewer achievements. If you want to spend less money, you can choose based on these three categories.

It was also because of the big boss’s orders that Andrew would watch "October Besieged"-a costume action movie with the right theme; the filming team and producer brought together top talents from Hong Kong Island and the mainland, and the people were right; The box office of the painting is not low, the reputation is good, and the quality can be considered in the same type of subject matter.

Since then, Andrew defeated Colombia when asking for a price, and issued 2.2 million US dollars to win the US regional distribution rights of the film. Although he has no confidence in the return of the cost, at least he did it exactly according to the boss's requirements. Yes, there is only work, not over...