Hollywood legendary director

"As of January 13, "Avatar" has achieved a score of 100 million U.S. dollars in the imax theater for the first time. With the continued enthusiasm of the audience, even if you have watched it once, you have to go to the imax theater to experience a different film atmosphere, breaking 200 million. It seems that it is only a matter of time. What needs to be mentioned is that according to reliable sources, chain theaters led by Emperor Entertainment and CT are preparing to increase investment in the replacement of imax projection equipment.

In fact, it is also because of the outstanding performance of "Avatar" that both the audience and the practitioners are confident in the prospects of iamx's screening. The audience does not mind spending a little more money to enjoy a better viewing effect... .."

"The distribution general manager of Colombia said that "Avatar" has won 1.4 billion US dollars in the world, and the goal of 2 billion is not far away, and even optimistic that it can hit the 3 billion mark."

"It can only be said that Lyman Luster has a very unique vision. This is not the first time he has selected a hit, but such an insightful and courageous choice is still amazing. After all, he took it from Disney. After this abandoned project..."

In the fifth week of the US film market, "Avatar" was easily reignited, and the new film "Agent Next Door", which defeated Lionsgate, continued to top the North American box office list, and the 15% drop compared with last week inevitably made people scalp hemp.

The weekend earnings of around 36 million U.S. dollars have also become the highest figures in film history during the same period. At the same time, the North American box office of "Avatar" has officially reached about 490 million.Surpassing the second place in the rankings "The Dark Knight", it seems that you only need to wait a few days, and then you can threaten the "prehistoric movie champion" "Titanic".

From mid-December last year to the first part of January, the new films released in the global film market were eclipsed by "Avatar". Like the mainland, the "October Siege" was hit hard. In the United States, the most unlucky one is undoubtedly It's Robert Downey Jr's new film "The Detective Sherlock Holmes".

To be honest, the quality of this film is quite high. Picking a good schedule may become a hit, but it’s a pity that I want to play a contrast card. The purpose of diverting the audience from "Avatar" has not been achieved. The beginning is very wronged-the first week of the show Failed to break through the blockade of "Avatar", and since then, even the second child is not appropriate. After more than three weeks of screening, only 157 million was collected. It seems that 200 million in North America is its limit.

Of course, this kind of thing except the producer Warner Bros. is very concerned, and the attention of other studios has been drawn by another news, that is, the mainland film market has surpassed the United Kingdom, becoming the third largest vote of "Avatar" warehouse.

Behind this outstanding output, there are only more than 4,000 screens, and the number of theaters is not that many, but in terms of efficiency, it surpasses too many areas with high screen values. Its meaning represents the prosperity of emerging markets— -If the peak of a film's screening can reach a market of 200 million US dollars, and it cannot attract the attention of Hollywood capital, then Hollywood will not become a global film center.

"...Maybe the market determined by its strict introduction of a quota system and a censorship system is not free enough, but China, which has maintained its vitality amidst the worldwide economic recession, is enough for everyone to see its charm. Furthermore, considering the first The tertiary industry generally lags behind the secondary industry. When China's economy develops better, their tertiary industry will continue to usher in explosive growth in the next few years.

For us, when the per capita income of the people in a populous country rises, they are all potential movie audiences. In other words, based on strong market demand, the number of their theaters will also increase explosively.

It should be noted that their basic fare pricing is actually very high and more expensive than ours. For example, the 3D show of "Avatar" costs nearly $30. If such a high-ticket environment continues, when the total number of theaters in China grows to 3,200 At home, and maintaining the number of movie viewers as it should, in theory, China can surpass the United States and become the world's largest stockholder...

I don’t know if we don’t investigate, the surprise they give us is so high, no wonder our old friends are so positive."

In a large reception room, Dowd, then chairman of the American Film Association, stood up and explained to several studio owners the reasons behind the explosion of "Avatar" in China.

"Michael, do you have nothing to say?"

On the seat, Warner CEO Kevin Tsujihara looked at Columbia executive Michael Linton jokingly.

"What do we need to say? Isn't the purpose of our sitting here today to discuss how to get more from China, at least to meet the international norms of the sub-account box office. But how to get more market quotas?" Michael Linton Change the subject.

"I remember that in two years, China and the United States will re-negotiate a trade agreement. I hope that everyone in the film industry can continue to support Hollywood bundled negotiations, so we have to work hard towards the White House and let the chief know our demand......"

"Well, this is a good idea." Disney executive Robert Iger affirmed.

As in the previous life, the event that pushed the agenda was still the outbreak of "Avatar" in China, making these media bosses who are not close to each other actively one after another, promising to stand in the same trench.

Although the peers are enemies, and a few of them are eager to be unlucky in their peers and give up market share, but under the premise of fierce competition, Hollywood is still willing to twist the ropes in the face of the Chinese market that cannot be ignored. This is also the film association. Significance of existence-In the United States, almost all industries will set up associations to implement industry supervision, or to exert influence in front of the White House to promote the passage of bills that are beneficial to the industry.

Maybe it’s not enough to cite Hollywood’s example in terms of policy. If the election of the president is closely related to an association, the influence of the association can be clearly perceived-1.5% of the population, and mostly white Rifle Association.

Something that has happened recently, anyone who has a little contact with American news should know why this association is standing.

Of course, as a film association that often deals with the state government and parliamentarians, it is difficult to say that its position has always been unified and harmonious. However, in any case, it is always good for all Hollywood manufacturers to open up the market. At this point, everyone is in a very good pace. An agreement was reached soon.This is what happened today.

The topics to be discussed later were nothing more than how to build momentum in advance through crowded MPs and reasonable public relations.

In any case, a few years ago, people might not think about what will happen in a region 20 years later, but after the result that is close at hand and already represents the possibility, the temptation is difficult to resist.

Not necessarily "Avatar", but there may be a market for "Avatar".