Hollywood legendary director

Regarding the goal of Summit Entertainment, Lionsgate and Firefly have no essential conflicts. Although the copyright of film and television is something that Lionsgate does not want to let go, the "value" they understand is not the same as Lehman's.

Therefore, when there is not much difference between the bottom line of the two sides, and they are sincere to each other, they quickly reached an agreement.

165 million, the pinnacle has accumulated 90% of overseas assets in the UK, France, Germany, and Italy, which can basically meet the needs of the firefly party in this transaction.

It was just a faint sigh when someone left after the exchange.

Both sides understand that they can't go back.

When the Firefly side took the initiative to retreat at the negotiating table, the negotiations between Lionsgate and Summit became more smooth.

Of course, there are still many things that need to be wrangling between them, such as the degree of label independence, the degree of Lionsgate support, and even the basic standards of project funding and issuing resources.

If you want to introduce foreign aid to shuffle the cards, even if Lionsgate is determined, it is not so easy to handle properly.

The later work of "Tuner" continues.

Entering April, when the screenings of "Avatar" in Canada ended, this masterpiece entered the operating stage of home entertainment.

"what is this?"

Lehman walked into Liam's office and picked up a very beautifully packaged card box on the table with elements of "Avatar" printed on it.

Liam smiled and replied: "Sony's idea, they planned a very complete operation procedure for the audio and video products of "Avatar". This one is a sample produced by them."

"Oh?" Lehman was a little curious. After opening the card box, it revealed the Blu-ray DV inside, as well as an ordinary disc and a photo of the crew during shooting, and a pair of 3D glasses for watching the movie were also included.

"What's the use of this?" Lehman picked up his glasses. "If you don't use equipment with a big screen, the effect is not obvious at home, and it is not comfortable to wear."

"Now the manufacturers of iaxm projection equipment have expanded their production lines to meet the purchasing needs of some audiences. You know, some people don't mind spending money to update their home theater screens. Besides, if you put glasses in, can you increase the price? Give the audience the psychological satisfaction of buying and meet their expectations."

Lehman understood that gifts have always been a good way to get money. After all, the price of a DVD is actually not high, but it is definitely not a general price to top the box office in movie history.

After taking a closer look, Lehman commented: "The packaging is very exquisite, and it is still very interesting to look at, but what is the process on Sony?"

"This set will be released at the end of April, priced at 29 US dollars, there will be an extended version in June, priced at 34 US dollars, and the Cameron Collection DVD, "Titanic" + "Avatar" HD version, all types There are also two prices, luxury and ordinary, to satisfy different audiences..." Liam counted them one by one, which also allowed Lehman to appreciate Sony's aggressive presence in the audiovisual market.

Apart from other things, this prudent operating routine is definitely very profitable, not to mention "Avatar" movies of this level, there is never a shortage of fans to pay for it, which is why Sony dares to play so many tricks.

Don’t you see, "Star Trek" is an old science fiction movie that has finished its content and went to the box office. It shines in the offline market. "Avatar" will be more dominant no matter what.

However, such matching marketing methods, especially the so-called collections, are too greedy, but after thinking about it, there may be many fans who are willing to pay for this collection.From the perspective of the market, "Avatar" is booming, with high potential demand and easy delivery.

"When you wait for the data for the first week after the sale, remember to send it to me in aggregate."

After talking about this, Lehman asked about another project. In fact, he came here today because of the development and implementation of the "Iron Man 2" announcement plan.

"What did Warner say?"

"In February of this year, we released the first version of the preview on the Super Bowl. We will update the first version until next week, always maintaining the popularity to whet the appetite of the audience. I have looked for a survey company to investigate, and the audience continues to comment on Iron Man. The enthusiasm for work is very high. Downey’s charm has not diminished, but his appeal has gone up to the next level. By the way, the theater also asked us to transfer to a screening copy that adapts to the iamx theater."

"According to their requirements, better viewing enjoyment is the only advantage that the theater can attract. Although we did not specially arrange 3D during the shooting process, the effect of the conversion will not be very good, but it is always better than the existing ones. The selling point is that we don’t have too high expectations for what value the iamx cinema can create."

"Yeah. This year's summer file is not as competitive as last year. None of those studios have made too much production. If we choose to release it on May 10, the space left for screening is very good."

Liam said happily, when Lehman read a few operational reports of the distribution business, and just went back to Firefly, Johnson found it.

Judging by his ups and downs, things seem to be doing well.

"Is it done at Lionsgate?"

"It's coming soon. The investors of Summit Entertainment are very simple. Their management also has no objection to the conditions such as retaining the label and having a certain independent voice to join Lionsgate. If it goes well, your transaction will be completed by July at the latest. Take effect."

After reporting this information, Johnson took out several newspapers and magazines from his briefcase and handed them to Lehman. "It says that you rely on the investment of "Avatar", the return rate is as high as 800%, and the box office alone can get 10 points. More than 100 million yuan, this year will definitely be able to enter the top three in the North American film performance share ranking."

"According to an unnamed executive in Colombia, in the "Avatar" distribution contract signed between Colombia and Firefly, they only accounted for 15% of the overseas box office share... "Avatar" is big Sold for 2.7 billion, Firefly, the largest investor, has at least more than 1 billion. In addition, Cameron can also earn about 172 million with this film..."

"This calculation is not rigorous." Lehman curled his lips.

Although the box office revenue cannot be concealed, the publicity investment of Firefly and Sony, and the profit sharing of the behind-the-scenes creators such as Jon Landau are not mentioned. The part about the split is all estimates, and even Sony's hidden revenue is not included. , If you only talk about the proportion of accounts, then there are too many mistakes.

Apart from other things, Sony’s advertising resources can be left-handed and right-handed, or ask Firefly to take money. They are also responsible for the audiovisual products and copy parts. This part of the expenditure is also profitable, not to mention the labor, transportation, etc. Share a portion.

"However, our return is not low." Lehman murmured a few words secretly, a record-breaking film history, Firefly's cash flow in the next few years do not have to worry about, well, the state of no output is like this. .....