Hollywood legendary director

Unconsciously, it was getting late.

The deserted atmosphere on the street is set against the soft light of street lamps.

The night sky is quiet, but for some people, there is not much enjoyment of falling asleep.

Beverly Hills, a mansion purchased by Warner CEO.

In the study, Kevin Tsujihara is sitting in the main seat, frowning and drinking a cup of coffee.

In front of him, the deputy of the issuing department was sitting on a soft chair aside, looking unclear.

In silence, after digesting the result, Kevin Tsujihara put down his coffee cup and said helplessly, "Unexpectedly, the plot design of the sequel to "Iron Man" is not as good as the first one, and the audience feedback is not as good as the former, but it can still get the first place. A better score, think about it, Marvel’s project stickiness is better than we thought."

The vice president nodded and said: "Yes, no one thought that the audience's expectations were not bought because of the decline in quality. It seems that they have succeeded again. According to our people's return, derivatives One piece, the sales data of Iron Man is very impressive. Now Hasbro and Marvel’s own toy factories are the largest franchise, and their production energy is biased towards the production of "Iron Man."

In addition, because of the heat brought by the emergence of the sequel, it also fed back other profit models of copyright, and even the first Blu-ray HD discs were sold a lot.Apparently, it attracted many new audiences to join."

Just an hour ago, yesterday’s box office in North America was released. Among them, the special effects blockbuster "Iron Man 2" that unveiled the summer break directly won the box office of 52.3 million dollars on the first day.

You know, the first day of the series's reputation was only 35.1 million. A little calculation will know that the first day of the sequel has risen by half. In other words, this kind of performance can almost lock the box office in the first week and surpass the previous one. , Creating a series of new records.

For Warner, the mood is also more complicated. I am happy that the second part will be more popular than the first one, and the release profit will be higher. What is not so wonderful is that Marvel will continue to succeed, and it will definitely let the audience spontaneously compare the DC project. , It will also squeeze DC's visibility, popularity and even the space for wealth acquisition in the Super British market.

Kevin Tsujihara sighed slightly, with some emotion and praise in his tone, "If there are sequels that continue to be successful, the development value of this character will probably increase a lot. By the way, there is a new sequel plan. ?"

"By the way, when Kevin was interviewed by reporters at the premiere, he personally admitted that the production of the third part is within their company's plan, and he will not change the main creative. His original words are: Downey’s charm is not People can replace it. It stabilizes the hearts of fans."

"Their way of cultivating audience stickiness is really good. Originally, the plot and quality of the second part are not as good as the first one, but only with Downey continuing to play the Iron Man, the audience is still willing to walk into the theater to support. I heard that in the audience survey feedback, Downey’s satisfaction is close to 100%?"

"Yes, it's an exaggeration. In my opinion, the audience has a strong sense of substitution for Downey's performance. The labeling of the impression is the most important reason for the second box office to be so brilliant. Maybe the Bruce played by Babel- Wayne, audience acceptance and image overlap are higher." The vice president gave a little example to show Downey's role in "Iron Man."

In fact, it is not uncommon for characters to be bound to actors in the film industry. It can only be a compliment for a good selection of roles and a relatively uniform aura, so the performance is half the effort and the effect is very good, which is a bonus.

"How can I say that when establishing a project, people like us must all hope that the process of the project will follow the prescribed route and try not to deviate, but sometimes we have to admit this kind of luck. Marvel aimed at " The actions of "Iron Man" actually exceeded our expectations one after another. When we chose a stained artist as the protagonist, many of us were not optimistic about it, and the risk was great, but we did not expect the two to burst into such sparks, so much so now It can be said that Downey made Iron Man."

The vice president shook his head slightly, speechless--

The media review of "Iron Man 2" is only 57 points, Yahoo is B-, and the freshness of Rotten Tomatoes website is 75%: 155 votes in favor: 53 votes against. It can be said that the scores in all aspects are weaker than the previous one. Instead, he went up a ladder, which really surprised him.

After all, there are too many negative feedbacks, and so are online--

"Don Chandell Beatrence Howard is far behind, and there is no chemical reaction with Robert Downey Jr.",

"Gwyneth Paltrow and Scarlett Johansson will fight for camera positions without hesitation as long as they are on the same screen. This has affected the relationship between the characters in the play and always feels awkward when they meet",

"The completion of the script is the reason for the downgrading of this work. The high-rise building and the thrill of the previous work was staggered between the swings of too many characters in this episode. Fortunately, Downey's temperament is as prominent as ever... "

In order to explore the truth and get the data summarized by the questionnaire, Warner also easily analyzed the huge drainage role that Downey played in this. You can even say that the 52.3 million box office on the first day is due to the fanatical fans of Iron Man. Sparing no effort to support, otherwise it would never be so high, once it was close to the box office market when the 2007 "Spiderman" trilogy ended on the first day of landing, and continued the value of Iron Man's high return rate.

After listening to the words of his subordinates, Kevin Tsujihara was a little angry, "Then why can't the development of the Green Lantern Corps be like Iron Man? Is it entangled in restoring comics or lowering the threshold for viewing movies to please the market? Why can't we integrate well?

President Warner vented his dissatisfaction with the production department before his henchmen.

Especially after seeing "Iron Man 2" getting so smoothly, the development of projects that I had high hopes was frequently blocked. The director, DC department and even Warner's production department now have different concepts, and I don't know how to fit it. solve.

The failure of "Watchmen" made Warner understand that just by respecting the original book, the audience cannot be expanded, but if the original book is not followed, the fans' basics cannot be maintained, and they dare not talk about the market, let alone stimulate fans' desire to consume.

In other words, Warner was caught in a dilemma for the development of the extremely popular IP of the Green Lantern Corps. Not long ago, the director of the Green Lantern Martin Campbell had a fight with their production team, which was also a headache.

The vice president of publishing looked at the boss and lost his temper, of course, he did not express his opinions at will.

So after complaining for a while, Kevin-Tsujiwara controlled his emotions and calmed down. Although he felt a little bad, because usually the project that went wrong in the middle of shooting, it was either a big box office or a serious hit on the street. I don't know where the Green Lantern can go, just silently praying for the better side.

It’s just that the movie originally scheduled to be shown in the summer for 10 years has to be delayed...