Hollywood legendary director

Warner's "Green Lantern" project and even the originally scheduled Green Lantern Corps series are typical examples of people who think it will be easier to please the audience with a highly popular IP. As a result, the market is cold.

Lehman doesn't know about Kevin Tsujihara's troubles. If he knows, he will definitely be happy. This time, it was because the director and the production team continued to choose, which caused the project to deviate seriously.

On the one hand, they have suffered a lot, and they dare not add too much "background paving" to prevent non-DC fans from being incomprehensible and unable to distinguish the causal relationship between the characters;

On the other hand, I have tasted the huge profits brought by the restart of "Batman". I want to give enough the unique flavor of the green light setting system, so I don't want to be too routine. I am also ambitious and want to get word of mouth and box office. Adapted route;

It’s just that it’s not that simple to grasp both hands, especially Fox’s X-Men, as well as the derivative independent projects Wolverine, Sony’s Spider, and Marvel’s Iron Man, US Team, Thor, After the success of the Hulk, he also figured out his taste, felt that a little bit of routine, even if it is not easy to obtain an absolute advantage in word-of-mouth, but splicing overwhelmingly crazy pushes can also achieve good results.

So they are quickly lost in the grasp between making money and risk.

"Green Lantern" started shooting for 6 months, and the preparation time was longer, but director Martin was extremely annoyed because he was always notified to change the filming plan, adding and deleting scripts that should have been set early.

From this aspect, we can also find that if a new project is born, if you can’t unify your thinking, it’s easy to make everyone very ignorant, especially the film industry is very taboo against the discord in the production team, which is why Kevin is angry. Edward Norton does not hate the decision-making mistakes that Thor's first stage play Prince is too thick and audiences don't like so much.

Because the former is an actor who wants to change the script, the latter is filmed according to the script, but the effect is not satisfactory, and the two themselves represent different things.

In this way, it may be possible to understand why people in the circle are not optimistic when they see the postponement and withdrawal of a certain project, because this in itself represents a serious deviation in the studio's plan...

Of course, Warner's production department is not weak. The so-called worries belong to worries, but before the results come out, who must be right?In addition, "Iron Man 2" is being released. As the publisher, the employees of Warner are very happy when they have money in the bank. They are always paying attention to the trend of the market on the topic of constant adjustment and promotion.

In this way, after the first day of sales, in order to cope with the box office momentum, and to be listed on the list itself is a good way to introduce traffic, in addition to real-time follow-up to the demand from the theater side and increase the screening share, Warner followed What Blue Butterfly Pictures discussed was to increase the hype for the actors in the play, but did not dare to go into deep talk about the quality of the film and the market evaluation.

In other words, if you can't play a tablet, then play a public opinion card.

After discussion, the two selected promotion methods: one is to increase Downey’s exposure, and the other is to hype Scarlett and Gwyneth as the new and veteran pair of Hollywood stars based on the discord between the actors in the play. , To expand their confrontation, let the audience taste the fun of spying on the contradictions of the actresses, so as to attract them into the theater.

Therefore, in the next period of time, the audience will be able to see Downey on more shows, interviews, and magazine covers; the two actresses also set up the stage in the space under the instruction of Warner and Blue Butterfly, choking each other from time to time. A few sentences.

Of course, the two of them actually suffocated the air of competition, and started talking, and the effect was unexpectedly good.

After all, the so-called discord is not groundless, but when the two are shooting, except for filming needs, they basically do not communicate.

Because for Gwyneth, Scarlett, a younger, more beautiful and better-bodied actress who was in the same scene with her, is bound to squeeze the space she should have enjoyed.Audiences have always been compared, especially the competition between actors in the same scene and the same scene. This effect will be amplified, and it will become the pedal for others.

So for Scarlett, does she really hope that there will be an Oscar queen robbing her of the limelight-no matter how water, people will also get the award.

Therefore, the two people's failure to deal with it is a matter of course, there is soil, similar hype is also fueling the flames, and more topics are brought out.

As the saying goes, "How can I make money if I don't attract attention?"

In this era when traffic can be realized, let alone actively arouse a sense of camp among actors and fans, there can only be traffic, and it doesn’t matter if you consume the deceased-such as Super 7, Paul’s death is because he loved drag racing, when he died. It was also because of the speeding that the crew was unlucky to pay for him, but after being consumed, he quickly broke the circle, like a clown created by a god.

In many cases, public sentiment is used for hype, and the impact is so great that it can often break people's imagination.

Of course, this "tearing face" eating melon routine is definitely not as good as the public opinion that directly arouses social sympathy, but fans care, Scarlett still has a lot of face powder, and passers-by can quite pay for her charm.

In order to show your support for your own people, is it embarrassing not to contribute to the box office?

Not to mention, since the 3D+iamx theater's screening mode became popular-"Alice" has also received more than 100 million US dollars in the box office in the iamx theater. You can imagine the temptation of this experience to the audience.

After watching the ordinary hall, some audiences will also wait to buy a box office of the iamx movie hall and enjoy the strong visual sense of the armor diving high in the sky.

The fare of the iamx theater is almost half the price of a normal theater. The income of 2 full seats is equivalent to the previous 3 full seats. The attendance rate has been very stable. The value of such an increase can be imagined-anyway. In the global film market after "Avatar", the replacement speed of iamx giant screen equipment has been accelerated.

After all, if you are the owner of a chain theater, it is easy to make a decision as long as you see the output of the iamx giant screen theater and ignore those early inputs.

It is a veritable point of competition for viewing movies, and it also represents the trend of audience viewing.

Under the influence of the market, the more prominent a movie’s box office is during the period, the easier it is to attract the attention of the public and affect their choice.

After all, people are social creatures, and conformity is a very easy scene.

As a result, "Iron Man 2" has not yet returned to its original cost, and it has already made a great contribution to the revenue of the upstream and downstream channels, such as theaters, advertisers, and even radio stations-just after the premiere. The North American movie weekend market reached 63 million in a single day, and "Iron Man 2" accounted for 80% of the total...