Hollywood legendary director

On May 10th, Lehman held a regular meeting. After clarifying the follow-up promotion plan, he did not go back to continue his office, but came to the floor of the Marvel Entertainment Department.

Walking out of the elevator, employees kept saluting and feeling the enthusiasm of the employees in the entire office area. Lehman could not help but nod again and again to express his satisfaction.

"What kind of money can you make by just making movies? Any industry, multi-channel, multi-business means supporting development, maximizing the use of one's own bargaining chips and increasing the utilization of resources is the kingly way to thrive."

Lyman sighed inwardly.

Come to think of it, a small goal of one hundred million is really just a small goal. When you have capital and you are on the right path, the snowball effect is really amazing.

On the side, David Messeau accompanied him to inspect for a while, watching the boss talk about the surrounding market of "Iron Man 2", he also reported in detail the sales in all aspects.

"Boss, in the past three days, whether it is the comics department, toy figures or brand derivatives, the market feedback has been better than the first one, and the progress of the project IP has increased.

Among them, 94,500 low-end models were sold, a year-on-year increase of nearly 2.7 times; 147,000 units at the medium (179) price range were sold, a year-on-year increase of 3.24 times, and 26,300 high-end and even specific models were sold, an increase Nearly 80%, and because of Downey’s relationship, his image-licensed products are also selling very well. Among them, keychains and other gadgets can sell more than 40,000 pieces, not to mention even the new booklet of "Iron Man" I got the traffic dividend...

Therefore, regardless of the various expenses, labor, and the share of cooperative manufacturers, in the first three days of the first week, "Iron Man 2" created a total of 124 million US dollars in profits."

Hearing David’s report, Lehman didn’t feel what it was. He just felt that Iron Man became more and more spread out. It’s much easier to achieve added value expansion than re-cultivating the market, but the executives of Marvel Entertainment When I learned of the actual results, it was a bit surprised.

They can't imagine how this kind of business can reach in the future.

After all, although this is a peripheral sales contributed by fans, the future data may not be as good as the first week. However, in addition to the "role economy" of IP development, the timeliness is generally between 2 to 3 months. It is expected that the first data will be broken.

Not to mention, "Iron Man 2" also performed very well in the global movie market——

During the weekend period from May 7th to May 9th, following the first day of gains of 52.3 million US dollars in North America, on Saturdays and Sundays, they received 45.6 million and 41.1 million respectively. The entire box office trend was marked out "Friday> The sales curve of "Saturday>Sunday", although it has become a typical fast-moving work, is not as strong as the first one, but it cannot stand the starting point too high. It easily reached the top week with the first weekend data of 139 million US dollars. Top of the list.

This also marks that "Iron Man 2" has become the second highest score in the first week of the super-English theme over the years, second only to "Spider-Man 3" with a record of 148 million in the first week.

And the scale of 4380 theaters also allowed "Iron Man 2" to get a high box office conversion of $31,700 for the weekend single hall.

In other words, at the same level, the conversion rate of "Iron Man 2" in the first week is 7% higher than that of the first film, which shows that the audience's support for the series and audience distribution are steadily expanding. , Is undoubtedly the most important reflection of feedback, it can make upstream and downstream channel dealers who benefit from the project more confident to increase their betting on corresponding resources.

Similarly, because of the performance of "Iron Man 2", the data of the entire North American market reached 174 million in an instant, an increase of 60% compared with last week's data, and it also allows the industry to see why the summer file is a studio. We don't want to miss the contested time, and the image outlines a watershed between spring and summer.

However, under the impact of the strong appeal of "Iron Man 2" Yiqi Juechen, the runner-up of the ranking, "New Mighty Ghost Street", this week's box office fell 74% and received a poor 9.17 million US dollars. North America has accumulated less than 48.5 million, which is indeed somewhat lower than the average output of the series.

In addition, "How to Train Your Dragon", which has a good rating, ranked third. This movie made Paramount’s executives extremely satisfied. Not only did the trend stabilize, it opened up a beautiful long-term operation cycle, and gained a lot. Animation gold mine to be developed further.

Of course, DreamWorks Animation, the producer of the project, is the biggest contributor. Although the two parties are still in the honeymoon period, there are already signs of discord, especially since Universal has not established an animation label for lighting entertainment like the previous life. Since then, the demand for animation business has always been there, and I also put my idea into the popular DreamWorks animation, and continuously applied it.

After all, DreamWorks Animation is an independent animation company. It also relies on a contract to maintain friendship with Paramount. Of course, Universal has the bargaining chip to impress-schedule resources, split accounting model, everyone is a fair competition.

In the office.

After reporting the sales data for the first week, David began to analyze and summarize the market. He went on to say: "From the current growth rate, our derivatives market is very impressive. Well, our own toy factory is rushing to the production stage. I can’t make it up at all. Many orders are diverted to other people. I think we can add several production lines to expand the proportion of manufacturing business.”

"You can figure it out by yourself. Our main energy is to hold the special model. The one-to-one ratio wearable armor model is our profit."

David nodded repeatedly and explained, "We can afford this part of the order, because those customers often customize according to their own needs, and the production cycle is much more relaxed than other businesses. Moreover, hundreds of thousands or even millions Most of the users can’t afford the customized models. Although the profit is high, the most sold is the ordinary models. Although they will stock up in this respect, they have not dared to have too many. When the shipment speed is fast, the supply exceeds the demand. With the steady development of our roles, the problem will definitely become more and more obvious, and the increase in this aspect is also to prevent the core market from being fully grasped by Hasbro and other manufacturers in the future. Therefore, our own supply ratio is The focus of investment in the next few years."

Lehman waved his hand, "If you have a plan, I just want to remind you not to be too hasty." After a pause, Lehman asked about another thing, "I asked you to contact the brands that are interested in cooperation, how about Up?"

"They have all notified. They heard that it is for the brand implantation of Marvel's new project. One is better than the other. Among them, the person in charge of Audi wants to talk to the boss individually."

Lyman smiled faintly, "That's good, help me ask them to see you tomorrow."