Hollywood legendary director

Entering the lounge, the department executives who exchanged greetings with each other for a while sat quietly, and cast their eyes on Lyman and Kevin in front of them, waiting for their next speech.

Looking at the curious look of a group of brands, Lehman secretly sighed that the charm of Marvel is harder to ignore, smiled slightly, and gave a wink to Kevin on one side.

Kevin received the secret signal, did not procrastinate, and said straight to the point: "I would like to invite you all to come here today, and you must all know it. Fortunately, the box office of "Iron Man 2" is pretty good, and our shooting plan is pretty good. Tanshun.

Therefore, in order to continue to deepen the audience’s impression of the developed super-British characters, we at Marvel decided to spend at least 200 million in budget to shoot a film that accommodates the existing system, and continue to increase the audience’s fans’ perception of Marvel’s brand. Awareness and public opinion.Among them, in order to achieve a win-win effect with the implanted brand, we hope to have a more rigorous and detailed plan."

Kevin had just finished speaking, and the brand representatives underneath were also muttering.

The most frequently discussed topic is nothing more than the word "200 million".

What does a project with a budget of 200 million represent?

Confidence, development value, huge traffic and topics based on the attributes of the movie itself.

In a horizontal comparison, the success of Spider-Man 3 is still in sight.

"Will Downey play? Or the protagonist?"

Suddenly someone asked, Kevin immediately replied: "It's not just Iron Man who will appear on the scene, but the US team, Thor, and Hulk, including the newly added Black Widow and Hawkeye, all have roles. Our project is to break the inherent character limitations. Broadening the number of groups for groups, in simple terms, is more popular and more global."

There was another clamor underneath, but it was mostly excited. The main Marvel projects have substantial results, supported by a fan base, and are a large investment of 200 million yuan. No matter how you look at it, the value of this window will not be small.

They are all implants, and the better the effect of advertising is to make sure that the choice is more rewarding. This is the case for many brands.

When everyone had digested the news, Kevin smiled slightly, and then said: "Then the advertising space is still divided into street placement and specific placement. You are all used to it."-The so-called street placement is more common. It is a lens sweeping past, the fast food restaurant happens to be a McDonald's store; the specific implant is like the relationship between Audi and Iron Man, and Downey drives Audi series sports cars whenever he travels.

Of course, this division is because the demand is different. Street advertising has always been low-priced, and the binding relationship is not high. It is suitable for the field of fast-moving consumer goods. The binding relationship is very high for specific implants, and it has almost involved the role of brand endorsement. The price is more expensive, and the cooperation is not limited to the screen.

"To be more specific, we will send a report to your department later. I think you are familiar with all grades. I won't repeat it here. I can only remind you that the camera implanted on the street will not exceed 3 seconds. The implantation is divided according to the specific scenes. The longer the appearance, the higher the price. In addition, we can determine the implanted brand. We have already greeted the actors' agency in advance and will take care of it during joint promotion."

The process of implantation The people here are too familiar with them. When they hear this, they don’t have any reaction. They just think about how to go back and plan the best promotion plan that can be matched and executed. Kevin finished the final quotation link:

"Everyone, there are only so many advertising spaces for a movie, and brands in the same field enjoy exclusivity. Therefore, for fair competition, those who are interested in cooperating before July will determine their own investment plan, and then inform us, we finally Will choose a relatively suitable implant brand from them.

Then, if everyone understands it clearly, it will be decided as such, and the price will not end until July."

Of course, after listening to this kind of auction competition, the representatives did not make any waves.

After all, no matter what, as long as each brand's view of Marvel's new project is profitable, then make a reasonable bid after negotiation. If you feel that there is no value in the investment, naturally you don't need to spend any thought.

For example, if McDonald's and KFC both want street advertising spaces in the fast food field in "Reunion", one thinks about quoting 5 million, the other thinks it is more valuable, and the chip is 7 million, and the two are alone Connecting to Marvel, Marvel received the quotation plan and calculated that KFC had given more price codes. If KFC was selected, then McDonald’s would be notified and told that it was unsuccessful.

This kind of quotation process can be said to minimize the situation of mutual compromise, because each advertising space is the best player in the competition. In this way, the implantation profit of "Fu Lian" can also be maximized.The movie industry generally plays this way, the bidding is relatively fair, and it also gives the brand respect and the choice of both sides.

When things were almost done, it didn't take long for someone to find reasons to leave.

Although communication is also a kind of work, it is obvious that some people do not want most of the content of work to be communication.

In this way, when Lehmann spoke to Kevin and was about to leave, Angelo, Audi's marketing director, followed.

The two naturally have something to talk about. Audi is different from other brands, and its involvement with Iron Man is something that both parties are happy about.

In other words, Lehmann's attitude towards Audi will be more cordial and enthusiastic, as does Angelo.

What do you say about the relationship between the two parties, it is certainly not that deep friendship in nature, but because of the interest involved, it is supportive of improving the popularity, popularity, audience recognition and even more public opinion index of Iron Man.

There is a saying in the shopping malls that there is no interest in inexplicable enthusiasm, and never need to write a letter. On the contrary, if there is mutual benefit, mutual help, and the same direction, whether there is personal friendship or friendship is not a problem.

In the box where the main French food is served.

Compared with the previous fanfare, only Lehman and Angelo are here.

With a light drink, Lehman said politely: "Are these still to your appetite?"

"The chef in this restaurant is very skilled, and the French cuisine is very authentic."

After the courtesy, Lehman said again: "In my conception, the new project "Reunion" does not have a protagonist. It is just the heroes who appeared on the scene. Iron Man is the leader among them. Isn't it a leader? "

"Yes, Audi is very suitable for such an image, man, this setting is well divided." Angelo laughed: "So, in order to show our friendship, our company is willing to continue to win the implantation of luxury cars. .37 million, plus no less than 20 million publicity resources."

This was set by the company before coming.

Is it expensive?Kind of, because this is not Iron Man's one-man show.

does it worth?worth it.

The bundling of Audi and Iron Man can deepen the impression on the audience and bring them an increase in the share of luxury cars, which is enough.