Hollywood legendary director

Obviously, in the cooperation with these brands seeking to implant, the contact with Audi is the easiest and the fastest. Even Audi said with great enthusiasm that even Iron Man is a part of the group show, but as long as it has a role in the scene. , That's nothing.

Of course, for Audi executives, Marvel dared to commit at least 200 million budgets in one breath. It is only natural that the tide will rise and the advertising space will be more expensive. Anyway, their purpose is to deepen the audience’s impression of the connection between the two and deepen. Shape the concept elements that young people love, such as coolness and a sense of technology.

And just as Lyman carefully selected the placement of advertising proposals for various brands, and had to pay attention to the pre-shooting trivial matters such as the props, costumes, and interior construction of "Reunion", the box office of "Iron Man 2" in the North American film market The trajectory has become clearer.

On May 17, the new week ended. "Iron Man 2", as Liam predicted, had two consecutive championships, with a total of 212 million in 10 days in North America, which, as always, surpassed the market in the same period of the previous game, but it is slightly more obvious. Regrettably, as time goes by, the consequences of the quality being inferior to the predecessor began to appear. The total amount dropped by 58.6% the next week, and only 53 million was credited for three days the following weekend.

Not to mention, although the competition in this year’s summer program was not fierce, after the two-week comfort period, "Iron Man 2" was screened until the third week, and there was still a strong challenger: DreamWorks Animation has another one. A masterpiece, and also the most successful series of animation project "Shrek 4".

Speaking of it, Paramount’s performance offensive this year is indeed fierce. The summer vacation has just opened. The film market share of this product in North America has accumulated 620 million U.S. dollars. It showed the competitiveness of wanting to cover the next year's crown-

"How to Train Your Dragon" is ahead of jade, and the "Shrek" series are also popular works by the audience. It is difficult to not attract gold.

In addition, Paramount’s arrangement is also very clever. The screening potential of "How to Train Your Dragon" is almost nothing, and "Shrek 4" took over. There was no wasted a bit of the schedule market, and it was not stupid enough to match "Iron Man The strong period of "2" heads-on.

Moreover, the Memorial Day weekend selected by Paramount is a commemorative holiday in most states in the United States that requires official gestures. The movie-watching atmosphere is very high. The finale of the drama "Lost" was chosen to be broadcast during this schedule. "Terminator 2018", "Indiana Jones 4", "Pirates of the Caribbean 3: At World's End", "Shrek 3", "X-Men 3: The Last Battle", "Star Wars Episode 3: Heath's Revenge" ”And other films will be released at this time.

Counting carefully, a total of 6 series of sequels have been released in the past six years, and all of them are well-known series with a box office of 300 to 400 million, and often the first week of the first week. Pay attention to schedule.

Therefore, Paramount has overwhelmed other studios and became the only new blockbuster new work on anniversaries arranged by theater operators, which undoubtedly represents Paramount’s high expectation index for this green life treasure, which is from an exaggerated 4359. This can be seen in the cinema and the super high standard screening treatment with up to 9,500 screens.

And this number also allowed "Shrek 4" to officially surpass the first three of the "Shrek" series, setting the largest scale of movie history animation movies.

Among them, the arrangement of 2,373 3D screens and 194 3D+IMAX screens has officially surpassed the previous "Alice in Wonderland" to become a brand new 3D transcription copy data record in history, which is not a lot of bet.

Calm down and think about it. Paramount's cost investment with such confidence is also well-founded.

No one knows that the market feedback can’t be faked. “Shrek” series is one of the few high-return movies in the Hollywood animation field. It gave birth to two series with a box office of more than 100 million dollars. It is also the only one so far. Can you not be confident with the only two animation projects with a box office of over 100 million dollars?Can the theaters support it?

You know, the second part of the series has also maintained the highest box office record for movie history animation films for six years, and this record is still going on. Why is it that the old rivals Disney and Pixar in the past are so embarrassing-Disney brags about rewriting every year The animation records, as a result, all the trump cards in "Shrek" were smashed.

Unfortunately, the market is not a series of markets after all, and the audience is not always the same audience.

Although "Shrek 4" debuted in a high-profile manner, the box office was not as good as Paramount expected-Paramount executives said in an interview that 90 million in the first week was their mental average.

The results of it?

The 4,359 theaters only sold 71.25 million box office in the first week, and the data of less than 16,400 for the single theater on weekends is really sorry for the publicity treatment.

Paramount was a little dumbfounded, and even the production of the DreamWorks animation was embarrassing.

Because this result not only did not reach the average line drawing of the series, but it was also much lower, worse than the data of the first pioneering work.

The reason is still to start with the most fundamental success secret of the Shrek series: four words-"destroy the classics"!

Unlike the common success models such as Disney and Pixar, the core selling point of the Shrek series of DreamWorks is to take predecessors' things for fun, which is an anti-routine.

Such a model is very popular in today’s online literature world, not to mention the same templated animation film field. For example, "Scream and Smile", which has made countless film critics spit, also wins profits by anti-theme theme. of.

But winning is in anti-routines, and losing is definitely in "routines."

After the current few things that can be turned over have been turned over one by one, the weaknesses of innovation are slowly revealed. Finally when the series entered the fourth part, the screenwriter found that there were very few spoof materials available, and the audience's comments were also It is generally because the essence of the series is lost.

Is "Shrek 4" bad?

No, it is still successful, but the height of success has been reduced a lot, especially under the background of cost expenditure, it is a lot of bleak visible to the naked eye.

You can even say that in the end, "Shrek" has no new ideas, and the audience no longer has a sense of surprise.

Of course, the $71.25 million in the first week’s revenue can still pull down the top position of the weekly list where "Iron Man 2" is sitting. In addition, another new work in the same period, produced by Universal, is to a certain extent "Weekly "Six Nights Live", the extended version of the comedy part of the same name, was conceived as "Hundred Battles", but it took away 4.1 million US dollars of embarrassing drawing data——

This film is a bit like learning the route of "Brain Scavengers Save the World" in the modes of "White-Headed Detective" and "Pink Panther". Unfortunately, the audience does not buy it. It can also be said that director Qiao Ma's comedy skills are not enough... ..