Hollywood legendary director

"My dear, goodbye."

In Luster Manor, Lyman put the packed suitcases into the trunk, watched Eva sit in the back seat, and waved off with her.

After shooting most of the interior shots of "Twilight Saga: Breaking Dawn", I will set off for New Zealand to film the rest of the scenes. As a producer, Eva will naturally set off together.

During this period of transformation and learning, Eva gradually felt like a strong woman. According to Blake, director Chris Weitz was satisfied with her work and allowed him to concentrate on filming.

"Maybe I have to stay there for a month or two, you take care of yourself."

Eva and Lehman said goodbye, and the car slowly drove out of the gate.

Of course, Lehmann doesn't feel much about this kind of short separation. The occasional sense of distance and independence is needed between many lovers.This only represents his point of view.

After a while, Lehman also drove out and went to the company. In addition to seeing the declining market of "Iron Man 2" as usual, he also had to ask about the arrangements for picking up works.

"boss......"

In the office, Liam presented a marketing plan for "Inception" and said: "This is a publicity plan developed by us and Sony Columbia. The general idea is to take a long-term operation."

"Because it is scheduled to be released on July 17, in addition to the early warm-up, the film will simultaneously release all the trailers in the global market at the end of June, and the protagonists will enter a high-intensity online and offline exposure. When the premiere is over, we will contact those film critics and reporters to pave the way for word-of-mouth, and then drive online audience discussions. As for the resources invested after the screening, Columbia said that they will look at the first week’s list results and the coordination of the attendance rate of the individual halls. Floating, show the arrangement..."

Lyman leaned back in his chair and listened quietly as Liam continued.

"If there is hot hype during the promotion period, we intend to let Heath Ledger take advantage of the popularity of "Batman". The company and Warner have business contacts, and the relationship is not bad, as long as the whole process is controlled within the acceptable range of both parties. Inside, Warner will certainly not deliberately sabotage, after all, the "Batman" series is not over yet, Warner may also hope to awaken the memories of audience fans."

"Other words, it's the old way. Whether it's Dior or Alan Page, they have their own fan base, and passersby have always been very popular. As long as the exposure is raised, the audience can pay for their favorite actors. , It’s not a problem, and director Nolan himself has a lot of audiences, and his fans have high loyalty. In addition to adding a lot of brain-burning elements in Inception, he comes with a compelling style, so there is no need to worry about this. impression......"

After Liam finished speaking, Lehman looked at the number of 55 million written in the column of the pre-planned publicity budget, and nodded, "Yes, just do it, remember that after the film is released, let our network publicity department advance Just bring up the topic of dream interpretation. The film itself is of high quality and brain-burning. When the audience is likely to watch it, it will have a kind of IQ pleasure, even a little challenging."

"By the way, how are the preparations for the Golden State Comic Exhibition?" Lehman asked.

"We have discussed with the venue organizer, and some exhibition hall preparations are already underway."

...

The Golden State Comic-Con, also known as the San Diego International Comic-Con, is a non-profit gathering with the greatest depth and influence on the country’s home culture.

If you have to talk about its status, if an American discusses the term Comic-Con with a friend, then everyone refers to SDCC by default, because if you say other comics, you have to add it before Comic-Con The name of the place (such as the Los Angeles Comic Show).

In 2005, the number of participants in the Golden State Comic Exhibition exceeded 100,000, and the surrounding economy was driven by 70 million. Today, SDCC has become an international and comprehensive event rather than a niche self-entertainment gathering.

Here, manufacturers can directly test the water with the hardest users in the circle.

For example, in 1977, George Lucas brought his fledgling first "Star Wars" to publicity;

An independent publishing exhibition was launched in 1994, giving independent niche comics a chance to enter the market.

Since then, as the exhibition has become more and more prestigious in the comics industry and even in the entertainment industry, many large manufacturers and stars have gradually paid attention to SDCC and regarded it as a propaganda position.

You can even think of it as a "game" closed beta that requires a group of experienced players to give their opinions and see if they can be moved, so as to evaluate the prospects of its products and the effect of market warming.

In other words, Lehman also wants to use this place as the first platform for the "MCU" to speak out, and then implement a five-month publicity cycle to arouse the audience's interest step by step.

After understanding the boss's intentions, Marvel Entertainment and Blue Butterfly Pictures soon formed a team specifically responsible for the Golden State Comic Exhibition.

After working for more than two months, I finally worked out the process and the layout of the exhibition hall.

Just in the area designated for them by Manzhan.

Martini, who is in charge of Marvel's offline activities, looked at the drawings stacked in front of him, and the image after printing was very intuitive.

"In the final analysis, this is a multi-role, multi-element exhibition hall. The use of the venue should give people a neat impression. In terms of layout, I think it is mostly surrounded by open counters. Control the distance of travel and width, not crowded."

"Propaganda slogans, signs and explanations of the various forces on the New York war are ready?" Martini asked his subordinates.

"Ready."

"The counter should consider lighting issues, try to choose thin and light glass, but also consider safety." He looked at the person in charge of counter design.

"Don't worry, we have already asked a merchant to customize it."

For this exhibition, the main bosses and company executives will come. Marvel has never paid so much attention to and invested in the previous comic exhibition activities. Therefore, according to Martini’s vision, the exhibition must provide visitors and homes. For the comfort of cultural lovers, all processes must show an attitude.It is not only to show his superiors and bosses on his execution ability, but also to create momentum.

"The first is safety, and the second is the cleanliness of the exhibition..." Martini gesticulated and said solemnly: "Now we can discuss more and go through the process several times, but it's really July. Unfold, I’m not hoping that we will make mistakes, understand?"

"Don't worry, boss."

The whole team’s brainstorming efforts and various renderings have killed one batch after another, and the design institutes who took over have complained. Obviously, they are not doing useless work.

The rest is nothing more than waiting for the decoration team to enter and control the results...