Hollywood legendary director

"What a talent."

"Since the launch of "Iron Man", coupled with a series of production and operation methods, the growth rate of assets has been breathtaking. I did not expect to hear such a plan today. I am afraid that the value of the Marvel label will not be reversed. Up several times or even dozens of times, this scrolling speed, sorrowful..."

"That also has to be successful."

"How can there be so much satisfaction in this world."

The optimistic, the unoptimistic, the admired, the eyes of the fool are gathered together, but they do not affect the process of this dealer meeting.

Everyone has different opinions on everything. After all, Marvel's purpose is to disclose the future pace in advance with upstream and downstream partners. It doesn't matter if you don't understand it.

After the head of Marvel Entertainment's brand image marketing department, David, made a forward-looking statement about the future of Marvel, the scene became lively after the specific inquiry session.

"Are there plans for the marketing of new projects and supporting derivatives? When is it set?"

"December, in December of this year, in fact, we have almost prepared for shooting, only a gimmicky press conference. Everyone can pay attention to the upcoming Golden State Comic Show." Lehman sold it off.

The fact is also true, a high-profile opening is very conducive to project promotion.

"Has the quotations for our distributors changed?"

"Rest assured, the bargaining power will definitely not change. We still distribute the goods in a unified manner to ensure your interests."

Everyone heard a lot of calm here.

Although the labor and materials of derivatives are not the same, the profit margin left after deducting the cost is already sufficient. But how to say, Marvel will definitely increase the direct operation of e-commerce and flagship experience stores in the future. Get rid of dependence on offline distribution, of course, there is no need to talk about this kind of thing.

The continued development of the Internet actually allows many manufacturers to jump out of the original channel system.

Merchants are certainly easier to control than adding a few more links to users.

After everyone knew it, they listened to Lehman saying: "Marvel’s selling point is actually clear to everyone. It is the first to relied on the movie to heat up the market, and then to expand the audience’s favor and influence of the role at multiple levels. Occupying the accumulated advantage of comics, the profit margin is not illusory. It can be estimated by real results. I will say more now, it seems to be drawing pie, and the data is the most real.

Marvel Entertainment does not eat alone. If you have money, everyone will take care of each other and make money together. So, more specifically, I look forward to whether our new projects can drive the surrounding industries. In addition, I hope you can take care of the supply channels. we......"

...

Marvel’s dealer meeting lasted for most of the day, but Lehmann only attended the morning report. When it was time to visit the design of derivative products for sale in the afternoon, Lehman and Kevin, who were responsible for the production of Bosses, did not have any more. Come forward, but let David and other senior management of Marvel Entertainment accompany him.

Of course, the effect of this kind of meeting is still good. First, it allows dealers to re-evaluate the weight of Marvel in the authorized market, and secondly, to know the existence of new projects, which can make preliminary judgments and preparations for the next supply operation. .

If I have to say it, this is actually an important signal. At least I don’t know if a big move can make major shopping malls do more to increase the supply of goods, and the pressure on the entire supply will be reduced a lot. This is also a happy worry. Now, because Lehman knows how much the advent of the reunion and this iconic mileage will add to Marvel.

In other words, the licensing economy of Marvel’s roles is actually good now, and derivatives like Iron Man are gradually being loved by more people, but after the reconnection, it will usher in an avatar-style hegemonic increase. This span, Once Disney enjoyed it, that kind of economic chain directly allowed them to swallow giants of the same level.exaggeration.

...

at night.

Lehman returned to the manor and was about to rest after reading a few scripts. During the process, Liam called in, "Our film has fallen below the baseline in a single day, and the daily output is less than 200,000. Warner I plan to show the picture next week 4 nights."

"How much is the box office?" Lehman asked, "Did we meet our expectations?"

"It's not ideal, but I won't lose it after all." Liam reluctantly analyzed: "In the beginning, the market's enthusiasm for watching movies was still very high. The audience is there, but maybe the drama of the story is not strong enough. After the word of mouth has fallen a lot, it soon entered a period of weakness. Now, North America has passed 340 million, and overseas has also received 310 million US dollars. It is only more than 30 million higher than the first one (Lehman directed the first global box office of 622 million). Considering the effect of superimposed popularity, this result can be said to be very unsatisfactory."

"What do you think is the reason why the film score is not good enough?"

"In addition to the fact that the plot is not as wonderful as the self-introduction climax design in the first part, there are also the lack of fullness of the protagonist as some film critics commented. Many scenes emphasize the opponents of the iron man and the newly added black widow. , The new director’s appeal is not enough, he cannot bring traffic and public opinion to our project through himself."

Liam sighed and said with some worry: "Following the development of this trend, Iron Man's fan stickiness is not as high as we thought, or the existence of Downey must allow us to give him more space. Limiting the breadth of creation can be considered pros and cons. Moreover, I am a little skeptical that if this is the case for the third part, the enthusiasm of the audience may decline further and the market feedback will be even worse."

Liam murmured vaguely about the prospects for the third part of the series, and Lyman heard it.

This kind of thing is quite normal in the film industry. "Shrek" is over. The third film of "Spider-Man" has no room for improvement, but the risk continues to rise. Many examples are telling practitioners. , It’s not easy to have a series with as healthy a creative cycle as possible.

"Do you think that with Downey's influence, the pay for the third film will increase, and the cost will be out of balance with the market?" Lyman asked in a positive tone.

"I think there are some hidden dangers in this area." Liam replied: "I did a rough calculation for the second part. The share contract signed by Downey should be able to take away at least 35 million U.S. dollars in remuneration, including the salary. His popularity, without changing the leading role, the third part will be less than 50 million profit? This really limits our project operation and promotion."

"What you said is very reasonable, but Downey's value has not exceeded my red line. He can take so much money. It is not that we are generous. We are evaluating his impact on the market. We think that we will give up him. The loss is even greater, and the follow-up production plan is still inseparable from him. Downey can bring us far more benefits than we paid out, right?"

"Therefore, the things that are not easy to deal with are also here. I am a little worried that the third part will be too costly and then fail. Once it fails, our previous efforts in this series will be invalidated."

"Don't worry, it won't be the case." Lehman hung up the phone.

In fact, the speed of getting out of the circle is too slow, which is also the reason that restricts the iron man market...