Hollywood legendary director

Marvel's exhibition area is located in the east area of ​​the large double-layer surrounding structure.

The sky just got dark, Lehman and the executives of Marvel Entertainment came here, and Cook, who had been in charge of the scene for half the night, also came over to say hello with some red eyes.

The company’s senior executives took a very serious look at this exhibition, and many local media professionals were invited in advance. They wanted to show up in the newspaper throughout the entire process, and no one dared to be careless.

Brand marketing director David Messeau personally took the place and coordinated the process with Lehman and Joseph a week in advance. The efforts of dozens or hundreds of people depend on today's execution.

At 7 o'clock in the morning, Lehman was still in the backstage of the exhibition area, memorizing the graphic materials on the PPT several times;

At 8 o’clock in the morning, visitors came in the exhibition hall one after another. Because of yesterday’s mysterious topic, the most people stood in front of the Marvel exhibition area. From the perspective of age, most of them were young people, and it was Marvel. The age range of the audience that has been fighting for.

"How many reporters did you invite?"

"More than 30 media outlets are too crowded to occupy the originally designated audience area. This scale is very good."

"Well, it's very thoughtful."

Lehman nodded and looked at the oval-shaped platform. A huge white curtain was already placed.

At this moment, assistant Mays took out a small remote control that controls page turning from his pocket and handed it to him, "Are they here, Downey?" Lehman asked.

"It's already here, and when time comes, they will warm up the stadium first and surprise the fans who are waiting."

"Well, you'll go there and be on standby later, always pay attention to the command."

After Mayes left, Kevin came over again.

"We promote the MCU in advance, aren't we afraid to learn next door."

"Have you ever heard a sentence: Those who learn from me live, those who look like me die. Although DC and Marvel both started with super-English comics, they have different directions. If DC only knows to follow the routine, they will lose even worse. "Lyman seemed to have thought of something, and said with a smile: "This way, it seems to be more topical."

"But after Warner has experienced "Superman" and "Watchmen" at this time, he has not been so enthusiastic about DC."

"That's why we want them to see that there is still a lot of room for digging in the comic market." Lehman explained: "In any case, our two are too similar in nature and can never avoid the comparison of the audience. Moreover, I I feel that the investment failures of some super-British projects are not completely useless. At least they have a sense of existence and can give many consumers in the film market a feeling of hot topics. I really hope that Marvel can step on DC to expand its territory and expand in overseas markets. , DC’s project is still more basic than ours."

Think about the "Iron Man 2" overseas cumulative box office is comparable to North America, and other projects are not much better, look at a few DC works, even the money-losing "Superman" overseas box office is higher than North America In the first episode, let alone Batman's first and second episodes are higher than those in North America, and the second episode has broken records, you can see the gap between the two sides.

The emergence of the Marvel universe indirectly led to DC's stepping up. This macro positioning and continuous production philosophy attracted more fans all over the world to bet on Marvel.

It is even said that DC, a competitor, sometimes coincides with Marvel's idea of ​​expanding the super-British market.

Just as there cannot be only one peerless swordsman in the world, how could Ximen Chuuxue not have Ye Gucheng so popular.

When you come to the battle, will the super-English theme be more lively.

...

Although the official release of the "MCU" concept is scheduled for 10 am, in fact, since 8 am, more and more people gather in the Marvel showroom.

At 9 o’clock in the morning, in the host’s wonderful introduction, Downey, Mark, Scarlett, Evans and other large camp stars slowly appeared on the stage, which instantly aroused the emotions of the fans in the audience, with some signatures and The act of making fun of each other made many people howl.

No one thought that the veil of pretending mystery had not been lifted, and many people already felt that the trip was worthwhile.

It's a pity that today's protagonist is not destined to be close contact with idols by fans. When the countdown number lit up on the huge screen, Lyman stood quietly among the actors and waved.

"There are people who know me, and some who are very strange to me. I will introduce myself first." Lehman took the microphone and smiled cordially. "I am a director and the founder of Mann Media. The chairman of Marvel Entertainment, my name is Lyman Last."

The enthusiasm of young people is always easy to be ignited, especially many people have seen the movies he made. As early as after his appearance, the fans immediately responded with loud cheers.

When the reporter on the side saw this picture, he secretly lowered his head and took a picture from an angle.

Lehman was watched by so many people, without stage fright, and after a few jokings, which made the atmosphere more enthusiastic, he waited until the cheers in the audience were a little less, and clicked the PPT page flipper:

The first page that appeared was the editorial department of Marvel Comics, where many famous chapters were born.

"Some of you may have read the Marvel Comics Periodical. It was born in 1939. It was once brilliant, but it has never been lost."

"Of course, I actually have no intention of repeating its past too much. I just think that such a good comic company should bring joy to more people, instead of meaninglessly falling into endless internal friction. Some people may be involved later. I have also learned that in 2007, I contacted the management of Marvel."

Lehman pressed the page turner, and it moved to the second page, with some photos of the acquisition.

"At that time, everyone had already thought about the transformation, and wanted to put the comics on the big screen, and continue to show its style in the form of sound and pictures, but Marvel’s revenue was not good, and the lack of stable cash flow resulted in countless times. When the wall was not enough, I sold the copyright. At that time, I was fortunate to be loved by some people and helped by many people."

Lehman flipped through the PPT, and stills and scene photos of "Iron Man" appeared on the projector, "Later, it was Iron Man."

Lehman’s tone rose slightly, “What many people don’t know is that "Iron Man" was set up with suspicion, because the market was like this at the time, and everyone had never developed such a second-rate role that was not considered popular. Of course, someone asked me: If there is no basic enough work, can it be loved by the audience? Can it produce results? Can it bring a change to Marvel? I replied: If you do it with your heart, the audience is not blind, you can see sincerity."

"Fortunately."

"Iron Man" was a success. It won 622 million box office in the global market and became the top three on the box office list that year. When I shouted that sentence: I am Iron Man, Stark played by Downey , Has also become another classic image on the screen. It has successfully redeemed Marvel comics and provided a new outlet for Marvel in the age when comics are declining, but this is not enough."

"We have the best treasures in the world, why do we keep repeating the path of our predecessors?"

"Marvel Comics is a great company, and I can't accept the strange circle of the comic market: shoot a few, and the audience doesn’t like to watch them, so they will overturn and start over. Spin around the high walls."

"Here, I declare..."