Hollywood legendary director

The release of the concept of the movie universe is completely unlike what Kevin Fitch understood that it will cause an earthquake in the production field like a meteorite falling from the sky. He is very confident and feels very promising and very tempting, but most studios just put Put it aside without paying attention.

In fact, Hollywood has always had some very traditional production thinking, and it can even be said to be contradictory. It is willing to try innovation and follow the market scruples and stick to the old. Just like the failure of "Cut Throat", all production companies have directly removed the pirate script. Until Disney launched an alternative pirate theme "Pirates of the Caribbean" in order to promote its own park facilities, and it was successful, everyone felt that it could not be copied and still denied the pirate drama.

The point of innovation is that they have never stopped their support for specific themes. Whether it is Warner or some small film companies, they have produced a lot of independent works. The five major subsidiary labels such as Searchlight and Focus are always there. Excavating fresh blood in this area has enabled a large number of in-depth word-of-mouth literary films to fill the market every year.

Looking at it separately, Hollywood is becoming more and more polarized, that is, the amount of investment in blockbusters is getting higher and higher, and more and more careful; investment in independent works is increasing, and more and more generous, but it is the middle part , More and more marginalized.

Of course, Lehman has really experienced this period of change and he knows the reason why the studio chose so. After all, judging from the ratio of investment risk to rate of return, blockbuster films require a lot of capital and have high risks, but once they make a profit For independent works, the production budget is low, the risk is low, and there is nothing wrong with failure. It does not hurt your bones at all. Once you dig a classic film and television, you will gain both fame and fortune, and the copyright value is high. The brand image becomes more and more three-dimensional-movie fans will always pay for such high-quality works, even after ten or twenty years, they will not be out of date.

In other words, it is all about taking the capital risk. The budget project of 60 million is not as good as the 100 million line. To put it bluntly, in terms of creating value and cost performance, the intermediate line is not lower and lower, which is not worthwhile.

Moreover, the advantage of sitting on the sidelines is that they can wait for Marvel to clear an executable and smooth way before they can learn-magical themes are fire, everyone's focus is on magic, and if the movie universe can achieve results, it is nothing more than imitation. , Can grasp the essence.

After all, these big factories are still very chicken thieves. Since Marvel has jumped out, there is nothing wrong with watching it for a while.

In this way, the high-profile opening is indeed high-profile, but only high-profile in the fan part, can bring a different kind of attention to "Avengers".

When the major portals successively published reports on Golden State Comics, the surprise was that Marvel's surroundings promoted sales, and sold a part of it than usual, and made a little money...

"Boss, do you have any instructions?"

The next afternoon, in the office of the Firefly Building, Lehman called his assistant Mays, "Well, there are three small things you remember to deal with."

"One is Joseph's minor adjustments to the administrative department and personnel promotion. I have read them all and I agree with them;

Second, let Liam release the news that "The Avengers" is seeking a distributor;

Third, in terms of brand placement, there are some plans that I disagree with. If you ask David to communicate more with the sponsors, it won’t work. If the sponsorship plan is too abrupt, then give up. There is no need for this money to drag down the entire project. , Affect the perception of the audience."

"Okay, boss."

Metz wrote down "swishwwww", "By the way, boss, you just talked about sponsorship. Audi is planning to make an appointment for an internal interview about the Iron Man series. Do you want to come forward? After all, boss you are the first The director of one."

"Forget it, it's better to let Kevin come forward. He is the producer of the Marvel series. Give him more exposure. I have too much."

The little assistant gave an "um", and after repeatedly verifying the arrangements of some things, he talked about the itinerary, "From last night to now, I have received calls from several brokerage companies, and they all want to talk to you. In addition, On the crew side, we need a trial installation, and we want you to see the effect."

"Then, you promised before that if a project makes a profit at the box office, it will reward relevant producers and distributors. The relevant plan has been reported by President Liam, and the finance department needs your signature."

"Come one by one, why did the people from the brokerage company look for me?" Lehman wondered.

"Boss, "Avengers" also needs a number of supporting roles (waitresses in the cafe, clerks from S.H.I.E.L.D., etc.), and our project is very popular, and we need a lot of people behind the scenes. I want to pack the remaining work and get involved."

Okay, Lehman was confused for a while. For the brokerage company, it's strange that this kind of thing is not involved. Do you spare no effort to generate income and performance?

Then I think about it, they are so active, it's not because Marvel has more energy in the production field, and everyone wants to keep the relationship and hug the thigh.

As mentioned in the previous article, Hollywood’s industrialization model can effectively reduce the operating expenses of a studio when there is no project on weekdays. After all, the permanent staff of the production department of a film company will not exceed 100, and most of them are production. The film crew and department manage this level, not the lowest level of art, makeup, props, or new interns.

However, a front-line project needs a lot of manpower from research to start-up. It is common to hire more than 2,000 behind-the-scenes personnel at its peak. Without the support of labor unions and brokerage companies, it is impossible to find so many suitable manpower to fill. Under the packaging system, as long as the brokerage company receives this kind of job, there is a lot of room for operation and a stable budget flow.

Of course, Lehman belongs to Caa's A-level director, holding resources in his hand, and trying to avoid Caa being the dominant one in his project, so after these people came to the door, they didn't dare to make a lot of prices, and basically took them out. Very sincere packaging plan.

While Lyman was busy with some trivial matters during the preparation of the "Avengers" project, Nolan carefully tied his tie and got in the car to the Chinese Theater.

After 7 months, spending 160 million US dollars, the early announcement of "Inception", which was thrown in for 55 million dollars, is finally about to meet the fans.

On July 13th, a small number of early tickets were robbed in an instant. Expectant people walked out of their homes to witness this brain-burning science fiction promoted as "multiple dreams."

In short, whether you can bring the rhythm and lead the trend depends on the effect of the first night...