Hollywood legendary director

"The Witcher Apprentice" has a fatal weakness that the expected value can't match the main lineup.

If it is the kind of new film where a new director with little traffic finds third-rate actors, the audience will not pay attention to it, but the ability to get eyeballs before the film is not shown is not low, and fans are looking forward to it. Hope Cage+ The combination of Joe Det Durbar can bring a movie that is not weaker than "National Treasure", so it was disappointed to criticize after discovering that the quality was not good.

Moreover, the box office height, word-of-mouth, and attendance rate of a movie in the first week of the market basically determine the basic disk and upper limit of a movie, and "The Witcher Apprentice" can't please even the core fans, how to promote it and let the follow-up passers-by enter field?This is an unsolvable problem.

Especially as the audiences of IMDB, Yahoo, Facebook, Rotten Tomatoes and other websites have become larger and larger, many people are also used to watching the film before watching the movie. Obviously, the reputation of "The Witcher Apprentice" cannot be detailed , The critics and the audience are not pleased, and the ability to comeback is worrying.

"Leo, over here, Ledger, over here, look over here..."

On the afternoon of the second day of the screening, at the entrance of a luxurious cinema in Chicago, the creators of the road show who came here waved and smiled at the crowded inside and outside three floors of fans and reporters.

The better the "Pirate Dream", the better the image of the actors in it, even if it is a little tired, everyone is painful and happy to start the schedule of regional publicity.

"This project has no reference value, is it."

In Los Angeles, Warner CEO Kevin Tsujihara is also paying attention to the movie market at this time.

There were a few people sitting in the office, among them the production department echoed: "Yes, first-class scripts, first-class directors, first-class actors, it is not easy to achieve these goals."

"Their selection of propaganda direction also understands how to make use of the advantages of the work. "Inception" is not very commercial, but after the dream setting and the final blank space, the audience loves this set and has a kind of aesthetic The high-level sense of high quality, repeated taste will not feel like one or two times. According to the investigation, the audience of this second movie is no longer a small number. It just relies on this phenomenon to make up for the film’s lack of universal entertainment. It seems that when the film is released, the sales of DVDs will not be bad, and the narrative structure will be parallel as before. Such films are easy to create profits in the offline market."

An executive of the distribution department on the side said: "It's a pity, we have won Nolan several times, and he is unwilling to enter our label cooperation system."

No one refuted this remark of digging into the corner of the partner.

As early as "The Mystery of Xia Ying", Warner's attention to Nolan has been raised to a level. Later, "The Dark Knight" exploded, and it was even more thirsty for talents. However, Nolan has always been with the fireflies. Did not reveal any idea of ​​changing the production label.

"The only thing we can give is the level of Firefly." One person said the difficulty in this.

Yes, people also get the industry's maximum salary in Firefly, the share and remuneration are not bad, and there is freedom, it is really difficult to leave.

"An author's film can perform so well, it almost completely overwhelms Wachowski’s "Ninja Assassin", is also a genius director, why do we not meet Nolan and Lehman such a self-disciplined and self-controlled director, even Zach Schneider is more willing to go back." Warner CEO couldn't help complaining.

"Character problem, Wachowski was too fame after he became famous, and some of our people were very patient with them." The person in the publishing department gave a little stab.

"Indulging in movie art has become freaks. Now they have become sisters and brothers. They will not shoot anything except the "The Matrix" series. They are always thinking about addition, never considering the subtraction of movies, and they like experimental themes. , A racing car, an assassin killer, can't guess what the next one is going to do." Someone followed suit.

Warner's internal dissatisfaction with the genius who was once praised as a "money-robbing machine" by his own senior executives is getting louder.

Not long ago, the "Ninja Assassin" produced by these two people rushed again, and after all, they had already lost three of them in a row.

"Forget it, if there are no other good scripts for the time being, we should be more cautious when discussing projects with them."

"Okay." The person next to me wrote it down.

"I heard that after the screening of "Inception", the popular science books on dream interpretation and psychological analysis on the market have been brought into fire? Do you think it is possible for this movie to exceed 600 million worldwide?" Someone exclaimed and predicted.

"More than that, I think there can be 700 million. Last night, Fox TV invited Tom Hardy as a guest on an evening talk show, and talked about interesting things during the filming. The ratings are very high. This is Nolan, Leo and others. He didn't show up. Everyone must be very concerned about him now."

"Not showing up is more suitable for hot fermentation than showing up. The issue of the top has been discussed on the Internet. Various versions of interpretation, as long as he drags it and does not answer this question directly, it is all hot, this kind of opportunity, Sony won't let it go." A good player in publicity analysis said: "Look, Nolan and others are avoiding this question, are they talking about real shots and dramas, and no plot interpretation is involved. They also know that leaving suspense is very advantageous for such a movie."

"Uh, didn't it mean that the audience left before the show? How do you feel that the audience is quite broad."

"No one wants to be questioned about their IQ, and now there is a topic on the Internet that "Inception" is an idiot. It's so exciting, it's easy to stir the emotions of the audience."

"This kind of involvement is indeed a good way."

"The means of hype are nothing more than these. The general public is not eager to win. Therefore, "Inception" is a good movie, a brain-burning, a brain-burning, a good movie... as long as you keep repeating this in the major promotion media A few core propaganda words will definitely stimulate the audience's desire to watch movies. This method cannot be used in ordinary movies."

Everyone in the room laughed helplessly, but in fact they were not very upset with the results of Inception.

In the mid-July schedule, Warner did not have any major screenings. There was no competition between the two parties. Warner was even busy operating for the home entertainment market of "Iron Man 2". Just watch the fun and analyze the elements of success. .

The only real annoyance is Disney, the producer and publisher of "The Witcher Apprentice". The better "Inception" sells, the more embarrassing their work is.

Audiences will compare them. If everyone shows bad movies during the same period, there may still be a possibility of bad movies, but Inception will undoubtedly kill this possibility.

On the first day, the former accounted for 21.5 million and the latter accounted for less than 7.5 million. With the same high investment, the gap is really obvious.