Hollywood legendary director

The popularity of the minions is close to that of the protagonist. It is a situation that Christopher Maire Dandry, who controls the overall project production, did not expect.

Originally, the creative positioning of the little yellow man is just the economic product of the role developed in accordance with copyright. After all, the image of Gelug is not suitable for the development of peripherals. In other words, "Despicable Me" needs a cuter and more suitable image template for offline sales .

However, who can tell about the creation, just as Pixar would not have thought that "Toy Story" would be so popular, it directly made a gold IP, and related toys were sold all over the world.

Lighting entertainment, in the president's office.

NBC TV is broadcasting a piece of news, and the picture is a real-time interview from a street theater.

"Today is the second day of "Despicable Me". As you can see, many parents took their children out of the theater happily and let us interview them."

"Not bad, mainly because my daughter likes it." A father said.

"Do you know that part of the production team of this animation comes from Fox Animation, the one that acquired Blue Sky Animation and filmed the "Ice Age" series. How do you evaluate these two works?"

"My girls like both of them. No matter which one is released, as long as the filming is good, I will watch them."

"Do you like Despicable Me?" The camera turned to a certain boy.

"I want to buy toys." The boy didn't answer, and turned to save his father's leg.

"Haha." The interview host smiled awkwardly and brought the topic back. "So it is not difficult to see that the first work of the emerging animation studio of Lighting Entertainment has won the favor of many audiences, and the theater is full of laughter. The movie-watching atmosphere is excellent..."

The administrators of Lighting Entertainment leaned in front of the TV. After reading the report of the local news station in Los Angeles, someone couldn't help but said: "It's a bit awkward."

"Throw in the promotion fee and it will be effective. The audience will not be too careful to distinguish, before they hear the evaluation, they will have the urge to watch the movie."

"Yes, to have confidence in our work, anyhow we have worked hard for so long."

An original animation project that can achieve such a momentum is already very impressive, and not every studio has a hangover, and everyone is still certain of the box office results. The reason why this project was built was also a lot of consideration. Screening and polishing layer by layer.

"This is our opportunity," McLeodendre said calmly. "If the first lays the foundation, the sequel will be worse? Maybe we can really create an animated series that goes beyond "Ice Age".

For the company that once let him down, now it is an animation team built by himself. It is impossible to say that it is completely unconcerned and without a little comparison.

He looked at everyone, "Wait until next week, we can reveal the news of the sequel project and continue to consolidate the popularity."

"What about the budget?"

"It should be about 50 million. The second part can use a lot of the work of the first part, and there is no need to spend extra money."

Good guys, some people here are surprised: the sequel cost 10 million less than the first one, which is a careful calculation.

However, since his identity changed from a worker to a boss, Mai Lei Dan De Rui quickly adapted to the production of a project not only considering the possibility of profit, but also how to maximize the most cost-effective benefits.

It is true that the details and imagery of "Despicable Me" are not as good as those of Pixar's people who strive for perfection. Many viewers have pointed out this point, but they have not been perfunctory, but they are not as invested as Pixar. The money is on the rendering.

After all, it would be too much to invest so much money in order to have such a sense of picture.

Furthermore, in terms of the investment-return ratio, it is really hard to tell which creative mode is more efficient, but one thing is certain is that the budget is controlled as carefully as possible, and at least the risk control will be excellent.

Lighting Entertainment is such a money-saving animation studio. Such values ​​are obviously inseparable from their leadership team.

At the same time, Hasbro and other channel vendors have released toys based on "Despicable Me" authorization.

Inside a hypermarket in Burbank.

A senior executive of the copyright operations department in charge of Perlman drove here to investigate the enthusiasm of customers.

Early in the morning, there are not many people in the store, or if the peak of the movie’s attendance is in the morning, at least you will have to wait until about 11 o’clock to see the results.

"I heard that more than 3,000 toys in the "Despicable Me" series were sold yesterday."

In the toy area, Riiser found a person in charge of the mall and spoke with a smile.

"Yes, this toy sells well. You have done a good business again. I called the dealer yesterday to help prepare another 20,000 items."

The people in the mall have no hesitation in revealing the win-win thing, "I don't think these will last for less than a week, and the kids love it."

"Haha, is there your credit, too? The magnitude of the big city stores, some small places can't compare."

Just as Rise and the people in the mall touted each other, it was near 10 o'clock, and it happened to be the first screening of "Despicable Me" in the morning, and audiences from several nearby theaters, as well as adults and children, poured in. .

"Where is the toy zone?"

"East area on the second floor."

A black man took the lead with his own child, and after rushing to the second floor, he went directly to the counter of the minion.

"Marty, look, there are many minions you like."

"Daddy, can we buy it back? I want to sleep with it."

"Don't you hug Dad?"

"Do you want more than Dad?" The little baby acted like a baby without a teacher.

"Good, good." Father smirked with joy, and looked at the clerk, "Thank you."

The black father hugged three small yellow dolls of different shapes as the child meant, and then took them to the checkout.

And this scene is obviously a portrayal of many parents.

Many people buy several types of toys, mini ones, and long-term toys. Even the little yellow people have several different images, which greatly increases the choice.

Each toy was taken away by the parents. In order to satisfy the children, the parents still spend the money very simply, and the tired shop assistants also keep getting the goods from the warehouse to ensure that each type of toy is in stock.

Risser just watched this all morning, and the person in charge of the shopping mall was as happy as he was, and the smile on the corner of his mouth never let go, "Wow, it seems that this project also has the potential to become an authorized explosion." He thought to himself: " The president of Lighting Entertainment is also a capable person. The ability to bring goods for animated films is really not to be underestimated. No wonder Disney is willing to bind Pixar's production team with the model of equity + cash + incentives."