Hollywood legendary director

"Mr. Mailey Dandry, what do you think of the box office where "Despicable Me" topped the weekly list with $60.11 million in the first week?"

"It is undoubtedly a good sign to be among the 60 million clubs. This also encourages our team and hopes to bring better works to the audience in the future."

At the celebration party, the president of Lighting Entertainment gave an official answer.

"Then, based on this performance, "Despicable Me" has surpassed the results of the first part of "Ice Age" in the same period. What about the trump card series under Blue Sky Animation?" The reporter was unwilling to arch the fire.

Since "Despicable Me" entered the publicity period, Fox and Firefly have been comparing together, and the audience also loves to watch this kind of more angry plot.

How do you say that, the low-key departure is to return with a high-key attitude.

There is no doubt that the performance of "Despicable Me" gave Lighting Entertainment the qualification to perform on stage for this emerging animation label.

"Times are not the same? How to compare. This question is as if someone compares the past market with the current market. The number of screens is different, the theater environment is different, and the investment amount is different. There is nothing to compare. Besides, "Glacier The results achieved by the "Time" series are still unattainable for us." McLeodendre finished speaking and added, "But we will work hard."

"Can you tell me about the expected results of the film?"

"Get 200 million first."

...

New week.

Last weekend's box office data in North America was also released in the early morning of August 16. Relying on the joint efforts of newly added films and scheduled old films, the market rose by 24%, and the total amount of TOP12 was 192 million US dollars.

Among them, "Despicable Me" opened in 3,076 theaters and reached the top with a box office of 60.11 million in the first week, and its performance has far exceeded industry expectations.

After all, this year's animation market has been repeatedly squeezed by "How to Train Your Dragon", "Shrek 4" and "Toy Story 3", and the audience will be somewhat tired of the aesthetics of animation themes.

If it hadn't been for "Despicable Me", it would have gone another way with its good reputation and an animation style that was very different from Pixar and DreamWorks, the box office would have been not so good.

Moreover, the premiere has been among the 60 million clubs. In horizontal comparison, the achievements of "Despicable Me" can already be compared with the hot animations in recent years: "Monster Company", "Flying House Tour", "Robot Wall", Comparison of works with almost open drawing data such as "Kung Fu Panda".

Mai Lei Dan Derry said that the goal of 200 million was achieved by all of the above, but it is not so easy to do it if North America has accumulated more than 300 million.

In 2010, as of this time, only "Toy Story 3" had a box office of 340 million, making it Pixar's second 300 million club member and temporarily scheduled for the year's crown of animation this year, which is likely to hit another Pixar. Market record.

On the other hand, the toy factory under Marvel Entertainment is also in a good box office, and orders have increased significantly.

From the perspective of results, the role economic market of "Despicable Me" and Marvel gave them a broad prospect they had never had before.

The stocking call was quickly blown up, and several new production lines were in full swing.

When Perlman went to inspect, the director of the toy factory also happily submitted the huge supply orders one by one, "The boss really has the foresight, and the toys related to the minion are indeed the best selling types of the project characters. Moreover, our inventory with Hasbro can last for two weeks, and the production line is also non-stop. It is estimated that there will be no need to reduce production capacity in the next month."

"I heard that you reported to the above that you want to add another factory?" Perlman quickly asked about the order growth of the toy business.

"Is there a problem?" The director showed expectation.

"It's okay. Originally, the boss agreed to increase our own supply capacity, but you have to consider that production efficiency cannot be wasted. Now how much to increase production, you have to consider the existing environment." Perlman continued: "Like Hasbro He not only accepts our orders, but also the licensing business of other studios. He also owns the copyrights of a series of hot-selling toys such as Transformers and Special Forces. What about us? We can only rely on ourselves. Therefore, the blind expansion of copyright development will only result in the reduction of production efficiency, and it is better to outsource it to other manufacturers.

The advantage of IP-linked movies is that they can quickly boost the role economy. The disadvantage is that once the movie's screening period has passed, the sales of its related businesses plummeted, which can easily cause you to be too busy when there is business, and compare when there is no business. Leisure is definitely to grasp a certain degree.

In contrast, the toy market has long been divided up by many domestic and foreign manufacturers. They rely on their own production capacity and offer relatively good prices. It is not something that Marvel, a toy factory that started on its own business, can compete.

"But the boss said that our output will increase sharply in the coming year. It is always good to make some preparations first. It is really impossible. Orders can also be let out, and they can always be allocated anyway.

"Alright, we are preparing to maintain a long-term cooperative relationship with dealers, and the overall role of the economic market is also very large."

Everyone knows that the popular atmosphere in the licensing market can easily sweep the world. There used to be the miracle of Pokémon, why can't the Marvel miracle appear now? No one can say this, but they know about Marvel. Licensing business is expanding year by year, at least the momentum has been good, and there is no sign of peaking at all.

And a week later, "Despicable Me" has quickly become the new favorite of the global animation market almost on a daily basis. It is mainly because this film has shaped the Gru with an adult's vicious appearance, but it has repeatedly been unknown to children. Taken.

As McLeodendre said about his motivation for creating the film, "The world in the film is a subculture of this world, and is a stage for the performance of villains. Gru is not a completely just hero, but he Slowly embrace the good side, for the three adopted children, and warmly embrace this change."

From this perspective, the film is full of growth themes, and a bad guy will work hard to become better because of his father-like identity and become a hero in the heart of a child.

This is why adults are willing to accept this kind of values ​​and take the opportunity to enjoy the family atmosphere with their children.

After all, the role can be non-positive, but the story is not. Lighting Entertainment has a good grasp of this.

Just like the "Hollywood Reporter" commented: "Despicable Me" is terribly cute, but also terribly warm. Maybe it's just that cuteness doesn't reach the height of "information narrative", but it can obviously gain the love of children.

This is also the key to the success of "Despicable Me"...