Hollywood legendary director

Even Lehman, who is in New York, is aware of the growing popularity of the licensing business of "Despicable Me".

But just like the trajectory of the previous life, sales channels such as distributors, hypermarkets, Amazon, and toy stores across the country have rapidly expanded with the charm of the small yellow people, forming a top-flow effect in August.

If someone makes detailed statistics, they will find that this family-based mode of satisfying the mainstream movie-watching consumer desire is often a family of several people, and it is consumption with a clear purpose, and it is not a simple matter to pay. , Some hypermarkets have large shipments, and even called Lehman to express the joy of long-term cooperation.

In the evening, when the copyright operation department was very busy, Perlman called Lehman with the sales of the minions calculated by the employees.

"The statistics are out?"

"Yeah." Perlman's voice was a bit dry, but he managed to make a good result. It was also a slightly excited report: "In three days, the turnover of "Despicable Me" reached 93 million, and the net profit is estimated at 3,600. 10,000 or so."

"It's an animated movie, the audience has a clear positioning range and explosiveness." Lehman heard this data, and said with emotion.

Why do you say that?

Because the audience market for watching "Despicable Me" is too specific, the main focus is on home entertainment, and this data result is even better than the performance of the first "Iron Man" in the same period.

Well, on how to please these audiences, Disney has too much say. They even like live-action movies to lean on the young atmosphere, which is really overkill...

"However, I feel that the follow-up sales situation will not be as much as it is now, and maybe it will decline rapidly. I referred to the "Toy Story 3" toy market. They basically showed Friday <Saturday> in the first week. The sales curve on Sunday, the first three weeks of the strong screening period, quickly declined. Our "Despicable Me" also has a curve in the first week."

"It should be almost the same. The advantage of audience-specificity is that we don’t need much publicity. The audience itself has such a demand. The disadvantage is that the audience is not broad enough, and the audience does not have a high base of continuous consumption. Thanks to the influx of capital into the market, no matter what the subject matter is, as long as it can please the audience, you can make money. Okay, I will film tomorrow."

The phone hangs up.

Lehman thought: "Mann Media’s growth is not based on the era of horse racing, but the horses we choose are more robust and run faster and more securely, and the land is more fertile, or in other words, think about what the audience thinks. It’s label stickiness."

...

10 days later, September 5th.

Early in the morning, the crew of "Reunion" gathered in a corner of Central Park.

Today, the last two shots are about to be finished, so the people behind the scenes are very relaxed, but the actors are a little bit reluctant.

This habit of filming and returning to the hotel to drink and chat together after filming is like breaking away from the crowd, always a little lonely.

Of course, Lehmann didn't have these feelings. He had too many things, one after another, urging him to move forward, and there was no room for the emotions that hurt the spring and autumn.

Under the temporary awning.

After Lyman and Thomas discussed the seating arrangements, Ryan came over.

""The Witcher Apprentice" was released ahead of schedule. With a box office record of 61.18 million, Bruckheimer's studio lost miserably."

"Knowing that it's a pit and jumping, I'm very confident, I shouldn't touch the theme of magical wind no matter how I think, do I want to be Terry? Let me say, it is the title of the gold medal producer that made him float, so confident."

Lehman complained.

The production team of "The Witcher Apprentice" was really miserable. The screening was less than 8 weeks, and it was taken off the shelves directly by the theaters. It is conceivable how unwelcome it is to see, but this is not to blame the theater business forces. It is really the box office of this film. If it's bad, the performance simply doesn't match the investment quota, and no one wants to follow a loss-making business.

Another unfavorable factor for the main creator is also because the film is far below market expectations, making it difficult for several leading actors to pick up the play-Cage's "Infringement" project that was originally scheduled with Millennium Studios has been out of color.

"Pirates of the Caribbean" can succeed against the trend because Disney doesn't care if there is a market for pirate movies. It rushed to start the theme park. The good results are just an accident and can't be copied. How can you Bruckheimer have confidence in " After a large number of magical themes such as Dragon Knight, "Golden Compass", "Ink Heart", and "Children of the Wind" have failed one after another, set up a "Witcher Apprentice"?" This is a point that Lehmann can't understand.

In that movie, Cage appeared in the image of a relatively rudimentary magician, and then there is another old enemy who has always been difficult to distinguish between himself and himself in the setting. Because of the decline in self-consciousness, the dead enemy is getting stronger and stronger with the power of darkness. So I decided to train an apprentice to inherit the mantle and continue to guard the order...

It stands to reason that although the plot setting is simple but reasonable, there are also dramas, but Bruckheimer obviously underestimated the audience's picky after the fatigue of the magic theme, even if the film does not cost less, the visual sense is not bad, but it is too confusing The power system was directly criticized by the audience.

For a while, Kung Fu dreams, a while for the skill setting of "Children of the Wind", the magic system has also learned four different things. Lehman looked at it and thought it was a failed version that imitated "Harry Potter" but wanted to innovate. In short, it was one. In addition to the visual scenes created by real money, the mediocre work is not new in other aspects, and even the narrative scheduling has problems, and it feels like there are cuts.

Two big players like "The New York Post" and "Rolling Stone" even threw out the big slabs with zero points and smashed the reputation of "The Witcher Apprentice".

In contrast, "Inception" even if it is close to the painting, the total box office has exceeded 800 million, is a real contender for the annual title.

"Stop talking about this, let's go over."

Seeing the scene reminder, Lehman stood behind the director's monitor and directed the work of various departments.

"Action——"

After starting to play the board, Downey, Scarlett, Mark, Evans, Hammer and others gathered together to calm the exhaustion after the war, but soon Hammer lifted Tom with the Rubik’s cube props in his hand. Ready to return to God's Domain.

"Come back next time, you can say hello to us in advance." The US team folded their arms and looked at the two.

"No, it's better not to come." Downey spread his hands. He had conflicts with Brother Hammer, even if they were hand in hand against the enemy, it did not mean that they were close.

Brother Hammer wanted to say something, but seeing the mess and mess that his younger brother made, he couldn't say anything, he still felt a little guilty.

A few people just watched him start the Rubik's Cube device in silence. According to the script, the two of them would disappear in a flash, but at the shooting scene, it was nothing more than post-production.

"Finished."