Hollywood legendary director

When the company's projects were on the right development track, Lehman stayed in Burbank relatively easily.

In addition to reading the newspaper of the day and sniffing the direction of the shadow city every day, he is dealing with the later stage of "Reunion", so he doesn't need to run around.

A week later, in the editing room.

Early in the morning, Lyman, who took the position from Thomas, looked at the 170-minute re-cut material that had been determined, and quickly stared at the refining several times, until he reached the 142-minute theater line that he wanted to control.

For large productions where special effects lenses account for a heavy proportion, the viewing time in the first two hours is strictly speaking slightly more.

However, unlike "Watchmen", which takes into account the desperate reduction of theater scheduling issues, the later team members such as Lyman, Kevin, Thomas and others are relatively planning for the entire content control, taking into account The focus of the roles of each role also takes into account the atmosphere of the audience during the viewing process.

142 minutes, which is definitely a disadvantage compared to the 100-minute duration of most feature films, but compared with the "Transformers" series and the "Harry Potter" series, it is probably maintained at the same latitude, that is, one cinema is fully responsible. For the screening of "Reunion", there can be 5 shows a day. Moreover, only more than two hours of narrative can smooth the transition of the reunion team from the process of crisis, assembly, and then war.

Compared with the big event New York War in the comics, there is definitely a lack of details, but for passers-by and even Marvel fans, there is no high threshold that cannot be understood.

In other words, having a production team that fully understands Marvel has such an advantage. Whether it is Kevin or Lehman, they have a good choice in taking care of the audience.

Obviously, Marvel’s various projects are not only serving the overall "Infinite Legends" that will pave the way for the follow-up, but are also relatively independent. They have not seen the comics as a popcorn movie, and they can also meet the basic visual effects and the story. sense.

In my ears, the original soundtrack of "The Lost Lovers" is on, and there are not a few paradoxical music sold at all. Of course, this project does not rely on copyright and peripheral operations to make money, almost all of it depends on the box office and the DVD after the painting.

If you really want to make money from copyright, you have to watch "Despicable Me" which is about to be drawn.

Like now, Perlman knocked on the door and walked in, reporting with a little happily: "Boss, we have fallen to 11th. Apart from overseas, there is still some room for growth. There is no screening potential anymore. I guess. In another week or two, the painting will be drawn on the North American side."

"Unsurprisingly, the sales potential of the authorized market is not much. In fact, our sales of related derivatives have fallen by 90%. Hasbro finally took out a large order and basically will not stock up. According to their calculations, for the remaining three months in the future, a payment of 20 million yuan will be sufficient to meet the market demand in the surrounding areas."

"Well, I certainly believe that these dealers have first-hand data. Anyway, the value created by "Despicable Me" has exceeded many people's imagination."

"Yeah." Perlman was also very happy. With the fullness of Mann Media's licensing business, not only the Marvel series such as Iron Man, US Team, Thor, etc. appeared, but also have been biased. Almost no one at the entire senior level was right. When he was involved in the field of animation, he left the Fox animation department Christopher McLeodendre basically built a mature production team on his own and came up with a high-quality IP.

For Perlman, his income is related to the performance created in licensing. Even the more film and television copyrights are accepted by the audience, his position in upstream and downstream distributors and brand owners has also risen sharply.

Now he walks out, who doesn't take a high look.

Of course, Christopher Maire Dandre does not suffer. If it is not for the financial support of Mann Media and the channel resources used behind it, "Despicable Me" will not be incubated. Furthermore, he himself is the second shareholder of Lighting Entertainment. As the executive officer of the label, the better the project performance, the higher his income, and the most important thing is that no one is in charge of him like a mother-in-law.

Although Lehman has always ignored the daily operations of lighting entertainment, is it more confident to show results?

"By the way, the day after tomorrow, Hasbro will settle the first increase, about 120 million or so. Then, the subsequent remittances may slow down and become a three-month settlement. If you connect with the financial aspect, the boss will ask you as soon as possible The company will follow up."

As of today, in terms of box office, "Despicable Me" has won 251.5 million in North America and 533.1 million in the world. It is basically not much different from the current figure after the final draw, and at most the number of decimal places has changed. In addition, the licensing market has also created a revenue of 2.25 billion yuan, initially deducting cost, transportation, labor, channel profitability, distributors’ shipping profits, etc., and even local taxes. Lighting entertainment is in derivatives. The net profit of this piece can be maintained at more than 430 million.

Not to mention that from the perspective of long-term operation market thinking, follow-up sequels based on project development, as well as TV, streaming media on-demand, shopping mall screens and other media broadcast conditions, and then continue to sell according to one or two rounds. The cost of getting up is also considerable.

Therefore, the entertainment sector, especially after the new millennium has encountered bandwidth upgrades, the arrival of the personal media era, and the IP market brought about by the role economy has become the tireless core pursuit of major studios.

"Despicable Me" has an original animation of less than 70 million in production funding, and is it exaggerated to leverage nearly 3 billion in output value?

Is it an exaggeration to make a set of dolls and pillow toys that are several hundred dollars to make the audience and fans' money?

No, when Disney runs "Frozen" in the future, only Aisha's same outfits-dress, leggings, magic cane and crown set, are priced at $749, sold in less than 2 months More than 3 million pieces were issued, directly creating a net profit of USD 450 million.Yes, the net profit, Disney makes money just by selling clothes, there is no need to calculate the box office.

Compared with the king of children like Disney cutting up his wallet, lighting entertainment obviously still has a way to go.

Compared with the traditional studios like Lionsgate and Mubao, where most of their energy is still in the niche themes, the lighting entertainment is already the height they desire.

However, the role economy is quite magical. Some people have worked hard to develop and cannot please. For example, Hollywood has seen a lot of high-input and low-output IP projects, and even Disney produced animations. Such examples ("Four Eyes", "Tarzan") are just a gold mine, such as the squirrels of "Ice Age" and the minions of "Despicable Me".

And as long as it gets hot and becomes a hit, it will be extraordinary.

Because IP is dead, it won't be updated like superstars, and creators like directors and screenwriters can't suddenly find the feeling of engaging in film and television.

In other words, it can retain the inspiration that appeared at that moment to the greatest extent, and over time, it will be remembered by generations of audiences, as long as it has that vitality.

It's iterative is smooth, and it can tenaciously adapt to changing aesthetic trends.

Like Batman, he took one version after another, but there are still many people who like it. It can change actors, directors, screenwriters and other production teams to suit the taste of the audience. As long as it is there, it will always be profitable. Possible.

And no matter how it changes, as long as the copyright is held, money can still be divided from various media.

The audience always has spiritual needs.