Hollywood legendary director

Sunday, September 19.

Just as "The Lost Lovers" took the top spot in the next week with 26.8 million US dollars and easily won two consecutive championships. In the third week, it was finally overtaken by the romantic comedy "The Gossip Project" starring Emma Stone and Amanda Bennis. .

Even so, the gap between the two is still not big. In the former case, 18.2 million US dollars were obtained in the opening screens of 2,856 theaters, and the single venue is less than 6,400 US dollars; in the latter case, the screening will be in the third week. Under the relatively stable downward trend, also because of the low starting point, only $1752 was credited in the third weekend, which was unable to achieve three consecutive championships.

Of course, I fully enjoyed the two hit weekends of "Disappearing Lovers". The North American box office has reached 88.56 million, and the global box office has reached 192 million. If it does not take time to split the accounts, this project has brought substance to Firefly. Profit.

All of this, although compared with the explosions that detonated the global box office market, the gap is certainly not small, but for David Fincher himself, "The Lost Love" has become one of his most popular in the market. In addition, the investment risk and profit return are extremely cost-effective, and many studios have begun to contact him frequently.

It is a pity that even if his cooperation with Firefly is relatively happy, he is not willing to sign a guarantee contract in advance to continue working with Firefly. Instead, he made the script first.

Of course, he has plenty of room for two-way choices.

At the same time, in the editing room of the Firefly Building, after many days of repeated fine-tuning, the filming material of the entire "Reunion" was finally finalized. With the opening and ending, a total of about 146 minutes of theatrical version.

In addition, Lehman, Kevin, Ryan and other people who know the context of the "Infinite Legend" after confirming that the feature film is edited, they directly pull in the top management of Marvel Entertainment to test it several times internally to confirm the threshold of viewing and entertainment. ****The mass market parts are all well integrated, and Liam can contact the theaters while applying for final quotations and co-release proposals with the five major studios.

Of course, as early as the end of this year’s Golden State Comic Exhibition, the search for a guarantee issuer for the "Reunion" project has already begun, but because this matter is related to the entire follow-up development work, we have to be more careful and consider the long-term a little.

After all, for Mann Media, it is obviously not ideal to eat all the business of Marvel's project announcements by itself. It is not only because of the lack of distribution methods, relatively narrow practicability, and theater schedules. Insufficient rights and other flaws, and even said that the distribution team of Blue Butterfly Pictures still has insufficient energy and manpower for such a large publicity chain.

You know, for Paramount and Warner-level studios, during summer and Christmas, they will release at most one category A movie at the same time (limited to six weeks), otherwise they will have to deploy staff. , Ignore the existing project process.

What is this process?

Before the show, go to the media to show the layout, press releases, and film review columns; go to places with dense traffic in various states and regions, such as stations, squares, pedestrian streets, etc., to hang huge posters; to complete the supply of audio and video products, Distribution matters; plans to authorize the market and offline markets should be prepared; sponsors and brand implanters should be discussed with each other for publicity linkage...

After the screening, there will only be more work to be performed, and we must always guide the audience's enthusiasm for watching the movie, and always communicate with the cinema to increase and decrease the screening...

Of course, Blue Butterfly Pictures has a lot of people. After several years of development, including the overseas site team, there is no problem with pulling out a team of more than 1,200 people at the peak, but they have to track many existing projects.

After many movies are drawn, it does not mean that it is over.

DVD, TV stations, and offline copyright operations always need attention.

Therefore, whether it is the current "Reunion 1" or future projects of the level of "Reunion 4", relying on its own publicity channels alone does not have this condition to reach the original height, even if he has accumulated director reputation. It is also a relatively heavy weight on the scale.

However, if it is not enough to maintain the situation, it is simple and easy to win over allies, borrow other people's channels, resources, energy, and manpower incubation projects, and get what they need.

After Hasbro partnered with Paramount to run the "Transformers" series, they still handed over the film and television adaptation rights of "Special Forces" to Paramount, because they sensibly understood that their main combat power was only in toys. For one thing, I didn't think that "Transformers" had a huge success in the box office market because it had too many close relations with them.

Similarly, they don't want to take huge risks into the production field they are not familiar with.

Of course, Marvel is still somewhat different from Hasbro. To give such an example, it just shows that Marvel's value is enough for those big companies to look at.

Whether "Reunion" can be a hit, outsiders certainly cannot be very sure before the real results come out, but based on the previous market performance, they are completely willing to come to the door to discuss cooperation matters.

Whether it is Warner, Universal, Sony, or Disney, which is destined to be chased by Man Media, and bite the share of film and television, all expressed their sincerity.

Schedules, theater resources, publicity plans, any requirements can be mentioned.

In order to obtain a potentially lucrative business, everyone does not hesitate, but Marvel has been dragging the contact process.

It was already mid-September, and there were only three months left until the screening schedule that Lehman first planned.

The investment amount of "Re-Lian" reached 200 million, and the initial publicity investment scale is destined to be no less than 100 million. I definitely want to enter the publicity concentration period as soon as the IP is hot, 3 months The time is a bit tight.

The reason why Marvel has been procrastinating not to express its position is actually because everyone has not thought about the direction of cooperation.

"Reunion" has only so many distribution shares, who should I choose?

If you choose only one, it is feasible and feasible, but it is too generous and the use of chips is not thorough enough, but if you want multiple co-issuing, how to distribute and how to let all parties work together peacefully (only in "Reunion" and For the follow-up projects of "Reunion", because major studios like Hollywood sign distribution agreements with other producers, they will definitely require the priority distribution of follow-up projects in the supplementary clauses. This is why many times they hold the copyright and I often quarrel about profit distribution, but no one can bring the project to his home. Is it cheap? No. I can’t think of it.)