Hollywood legendary director

"Universal should be settled."

After confirming the theater version, in the conference room, Kevin first mentioned it.

Since Marvel began to prosper, he has had a lot of contact with the senior management of major studios, but he has no selfish intentions when it comes to the distribution of the entire project.

The reason why Universal was proposed, as he meant it, was entirely because the copyright issue of Hulk had to be considered.

Don't forget, Marvel only has the right to use the image, and Universal is the copyright owner of the Hulk. If there is no division or a unified stand on the battleship again, what will Universal think when "Reunion" is released?

In addition, if it works well, using the issuance share of "Reunion" and the subsequent assembly project as a bargaining chip, in fact, it can pull Universal to talk again and share the copyright of the Hulk-before Universal refused to return the Hulk because they There is no shortage of money, but there is no need for such a generous distribution of more than 200 million large productions. It is obviously impossible.

"What else? Just fighting for one is not suitable for us to raise resources and maximize revenue. For us, it is the most important thing for us to deepen the role economy through the spread of movies. We can make a lot of money by this."

David Messau, general manager of Marvel Entertainment's brand operations department followed up.

He very much agrees with the boss’s practice of selling part of the box office profits in exchange for the promotion channel, so he also believes that anyway, the profit is given to one family, and the two companies may be promoted. The width of the media that can be used can be wider and more expanded. Influence and IP public opinion.

"Warner?"

On the other hand, after comparing various places in his heart, Liam said: "Our two families also enjoy the production share of the Batman trilogy, and they have already produced many versions of the third script. Moreover, They also cooperated well with us in the publicity work of Iron Man."

"But Batman's success is actually that we are taking risks. After taking the risk and enjoying the fruits of victory, they are unwilling to intervene in the adaptation of other DC characters." Kevin looked at Lyman, "The boss said this before. But Warner’s attitude is really unpredictable."

"They have a board of directors after all."

"Then should we suffer such a loss?"

"Okay." Liam said, "What about Sony? Their absolute leadership in the field of audio and video products can help us create more revenue in peripheral operations such as DVDs and soundtracks."

After the global explosion of "The Dark Knight", Warner did a lot of perfunctory to Firefly.

If the first film only had a box office of close to 400 million, and after deducting the cost of theater, production, and publicity, Firefly did not get much money, so Warner is happy to settle the accounts, then wait until "The Dark Knight" does not talk about it. With a reasonable 1 billion+ box office, Warner really has a lot of small moves in the face of a scrapped profit.

It's just that the firefly doesn't stare so hard, and it doesn't mean that he doesn't know at all.

Of course, from Warner’s point of view, it is normal to have unwilling emotions. If it were not for the bondage of a paper contract, they would probably all want to kick the fireflies so that they can enjoy the results for themselves-even if they can’t, third The Ministry’s preparations are also infringing on Firefly’s rights as the first investor.

What's interesting is that Firefly can afford it, but they don't want to delay it. Recently, their attitude has softened a lot. It may be that the performance and financial reports of last year and this year were very ugly, and the decline was great. They could not ignore the pressure from the shareholders of the board of directors.

In these discussions, Paramount and Disney did not talk about it. They were just telling how the three companies, Sony, Warner and Fox, can help the project.

After all, the bosses are very hostile to Disney and have a lot of resentment towards Paramount. The high-levels here are not unaware, and that is naturally excluded from considering the atmosphere.

They will not know that for Disney, it is because of the superiority of Mann Media, most of which are stepping on Disney's future. Of course, Lehman is happy to see that Disney is just maintaining the strength of the animation field; as for Paramount, they know everything. Bad debts are already unclear.

...

"Well, I think the discussion is clear."

Before, Lehman had been holding the performance reports of Iron Man, the US team and other projects. At this moment, he said, and several people suddenly fell silent.

"It's time for Sony-Colombia and Universal to reach an agreement with these two as soon as possible. However, the distribution model this time is different from the previous one. Before, we did not have an overseas channel distribution site, so now, after "Despicable Me" , "Disappearing Lovers" and other projects, we can count the entire global market including North America and Canada. Among them, the proportion of pure channels is not discussed, and the overall share is calculated as 10% (after tax, Only includes 20% of all channels in the film and home entertainment sector), and 3.5% of each of them. Our channel delivery capacity is the weakest, accounting for 30%. We still pay promotional funds in exchange for their media resources, whether it is radio advertising. The space is still a TV station advertising space. The price will be uniformly quoted at the market price. The specific accounts will be supervised by the three parties."

Strictly speaking, Marvel has suffered a little bit from this plan. It launched projects that would not have taken production risks, and took the initiative to undertake the promotion budget. For the entertainment companies that have these media, it is left-handed and right-handed. This is an income.

Of course, if the two channels can be exchanged for promotion capabilities, Lehman will definitely accept it.

Just like David Messeau said, Marvel’s project is undoubtedly making money only at the box office. Based on the popularity and influence of the movie itself, deepening the IP output value, profit derivatives, secondary copyright operations and peripheral operations, is They hold the most profitable part of the copyright.

To put it simply, catch the big and let go of the small, based on a portion of the box office share to the cooperative allies, it is also given.

Then Lehman informed the Fire Insurance to store copies of the theater, while letting Marvel Entertainment and Blue Butterfly Pictures contact the entire project to promote it.

Those sponsors, brands, and distributors have to discuss one by one how to complement each other and pull out what they want from the audience and fans.

In the remaining two or three months, the relevant propaganda plan is basically the one thing that the relevant department personnel of the company need to spend the most energy on. In addition, it is the end of "Despicable Me".

Of course, the latter’s final box office drop was 543 million, excluding theater profits, copying, transportation, labor, etc., and the approximate revenue of lighting entertainment was about 246.3 million, even if the three years of preparation and production expenses were removed, lighting entertainment. Emerging animation labels can also bring relatively considerable income to the parent company Mann Media by relying on the box office alone. This undoubtedly makes their entire production team very excited and happy.

What is exciting is that they have successfully tested the water in the three-strong Hollywood animation market, which proves their value; what is pleased is that the big bosses Lehman and Mai Lei Dandry will take the lead and will put out about 20 million in advance as performance rewards. .

Apart from others, according to the degree of contribution, even the original artist in charge of the draft is equivalent to receiving several months of salary in disguise.

After all, compared with the field of live action movies, the animation field has relatively fewer production staff and does not need so many behind-the-scenes workers. Moreover, some animation works that do not involve the core of the film can be completely outsourced. For other animation studios, such as Lighting Entertainment, after the success of "Despicable Me", the enrollment was expanded once, and there were more than 60 members of the team...