Hollywood legendary director

The sudden force after setting the tune quickly attracted the attention of the big studios, and the film companies such as Warner and Disney, which were rejected first, were slightly uncomfortable, but they would not entangle them.

The money in the circle is endless, and the failure to negotiate business is not a reason to turn a face, especially as Mann Media has become more and more important and can bring benefits to many people.

It can also be said that it is these benefits that make upstream and downstream giants willing to release goodwill.

Of course, Liam's contacts with Universal and Sony did not reach an easy agreement.

For example, Universal felt that it wanted to share the copyright of the Hulk, then Marvel should give it all the publishing work of "Reunion" instead of using a Sony to divide the money. Similarly, Sony also feels that it is here. It is possible to spare the publicity schedule from December to January to put in a large production of over 200 million, which is fully capable of eating.

But it is specifically related to the meaning of Mann Media. People made the decision. After several rounds of negotiations, the proposal was killed, but the two parties initially accepted the conditions for joint distribution.

But immediately faced with resource input and return, as well as the different proportions of different parties.

For example, after Universal was unable to obtain exclusive agency distribution, it proposed to use Marvel Hero's theme park rights in exchange for sharing the copyright of the Hulk.

As for Sony, they are already very satisfied. After all, Marvel did not want spiders to participate. Of course, the market economy of the two derivative roles is completely incomparable, and Universal knows this.

As for such additional terms, Liam could not be the master, so he had to leave Universal Studios in a hurry to ask Lyman.

But in fact, if Lehman paid some attention to the news in this respect in his previous life, he would know that after the original space-time Disney bet that Marvel could have a bright future, Marvel’s departmental authorized theme park with the same name was also held by Universal. An incentive directly led to a 16-year tripartite transaction involving more than 30 billion yuan: Disney acquired Fox Pictures and assisted Comcast (Universal parent company) to win the European market’s largest pay-TV group Sky Broadcasting Corporation. After the controlling stake, in exchange, Disney may leave Universal.

This is a coincidence.

Because Universal’s theme park project does not have as many good IPs as Disney (only the Harry Potter park is the most popular, and "Jurassic Park"), it is not as good as Disney in attracting tourists. In order to solve this phenomenon Of course, I will pay attention to the successful and valuable movie roles on the market. Compared with this one, Disney does not have such an urgent need, and Disney itself also pays more attention to its own copyright development. Marvel has only begun to show its advantages.

In the face of such exchange terms, to be honest, Lehman was quite tempted.

After all, don’t look at the real estate projects of theme parks relying on tourists. They can quickly boost domestic demand in the city, expand business revenue diversity, and improve the anti-risk protection of a film company in terms of political level and capital flow, but ignore the advantages and disadvantages. In other words, Mann Media, which has no experience in real estate development and park management, is really involved in theme park development, and the risk is high.

Let’s put it this way, in case you accidentally run into troubles that kill people and are directly dragged down by a huge amount of negative reports, it is hard to build up, and it is not impossible that the brand image that is gradually familiar to the audience is not impossible.

For a media company that produces content and serves the public, this is undoubtedly terrible.

Thinking about it, Lehman will never touch the business development in the real estate field in a short time, so it is not impossible to authorize it to Universal. In this way, while selling the relationship to Universal’s parent company Comcast, it also A part of the copyrights of Hulk and derivative characters can be recovered, and in turn can get a long stream of authorized income after the opening of the park in the future.

In this regard, Lehman, who had a preliminary decision, asked Liam what the conditions of Universal's theme park authorization department for Marvel Heroes were.

"If you are exclusively authorized, you will participate in the ticket profit sharing based on the flow of people in the park, and if it is a franchise, it will probably make 50 million to 100 million in each year." Liam did his homework beforehand and quickly replied: " Warner gave the right to use Harry Potter's theme park to Global Operations. Although the two parties are confidential on the very specific terms, it is almost at this price according to the market situation. After all, Global is responsible for the development and maintenance of the park. Operational risk."

"But doesn't Warner regret it?"

"Yes, who knows that IP depth in less than 10 years can stir such a big market enthusiasm outside of the film and television surroundings."

In April of this year, after the opening of the Harry Potter Park of Universal's Orlando theme park, according to the survey of the two statistical companies TEA and AECOM, it was learned from 2005 that Universal received Warner's information about Harry in the competition with Disney. Porter's franchise has a very obvious contrast in traffic after it opened in 2010.

In the second-quarter financial report released by Orlando theme parks, you can also find that due to the influx of fans from all over the world, its reception in May and June increased by 47% year-on-year, and the entire ticket revenue increased by 100%. In 17.5, without any intention to ask, Harry Potter is the most critical booster in this series of changes.

When the news was released, Disney, who was faintly threatened by the king of theme parks, could not sit still, and quickly re-contacted Warner with the best sincerity, but Warner himself was also embarrassed.

"Harry Potter" series of movies are very dazzling and good, and the surrounding income is indeed high. The veritable Warner's No. 1 IP gold mine has already exceeded 18 billion in total revenue in the past 10 years, ranking it on the IP revenue list. The ninth place, of course, Warner Bros. must make good use of this IP to develop derivatives and conduct business cooperation. Otherwise, the box office and home entertainment only account for less than one-third.

However, Warner’s business philosophy is similar to that of Mann Media. Even if it has its own toy production line and other merchandise departments, it still cooperates with Lego, Hasbro, and Mattel. The company’s overall attitude is: pay more attention to movies and spend more time Making a movie.

And what is Disney's business philosophy?

Disney defines itself as a comprehensive experience integrating parks, resorts and consumer products, but in the field of theme parks, Universal has been fighting head-on with Disney.

Then why is the world fighting, and Warner not fighting?

Warner certainly has its own reasons: improper management, in addition to playing movies, other inexperienced, and can not succeed, in the cruel facts, even the various copyright-based management rights of "Harry Potter" are in Warner's hands. If there is no way to realize the cash, you can only hand it over to others to operate, and at any rate you can still sit and collect money, although you will definitely not get the bulk of the profit.

You know, in 1998, on the eve of reading the "Harry Potter" series of books, Warner learned the lesson and sold Six Flags, its theme park company;

In 2001, Warner Bros.’s physical stores were in trouble due to the downturn in the retail toy market environment. For this reason, they closed 130 stores under its umbrella...

These kinds of things basically run through the history of Warner's fortune.

This is why Warner is so passive when it comes to comprehensive IP expansion business-it's not that Warner doesn't want to engage in it, but that it has always been compensated before. It is better to focus on the production of its most handy film and television content, and then support other areas to enjoy it. Companies work together.

In other words, leave things to a more professional one.

This is also a model that many companies that worry about cross-industry will lead to a drag on their own businesses often play, no matter which industry in the world.