Hollywood legendary director

The office is a bit quiet.

There are only two options, and they are not responsible for the loss after the change.

In this scene, many producers who are not strong enough are facing the dilemma of the publisher.

The situation is better than people.

Compromise is the only way out.

I can't say not to show it anymore. The loss is even greater and irreversible.

The owner of the company thought for a long time, and chose to continue the release. In many cases, withdrawing files may not necessarily lead to good results, and he does not want to take out funds to redirect the attention of fans.

So be it.

Looking at the lucky boss, Old Zhao became amiable again.

"If there are good changes, we will discuss them in detail."

Sending people away, Zhao returned to his office.

The desk was clean and tidy. He sat on the boss's chair, opened the drawer, and took out a letter from the superior that was available in all major theaters.

The content of the letter is exactly the schedule of "Pacific Rim", and he has read it no less than three times since receiving it.

Speaking of which, it seems normal to get a lot of support based on the history and background of this drama, not to mention that in the internal screening, many representatives of the theaters got the same agreement in the screenings hosted by China Film, Bona, and Huayi. sure.

After all, a 150 million U.S. dollar special effects blockbuster is still a movie in which China accounts for one-third of the production funds. No matter how you think, it should not be ignored.

To put it in a simpler logic, it is also an outsider to introduce a film to make money, but the attribute given to "Pacific Rim" is that the Chinese have worked hard and enjoyed the treatment of domestic films. It is recognized as half of their own family, not to mention this. It also involves political significance. It can be used as a template to break through the lack of co-production mode of co-production, not only to learn experience, but also to go out and strengthen the local industry chain.

Of course, the conditions for joint filming are relatively harsh, and it is not that all foreign investors are willing to comply. Does this appear to be special for "Pacific Rim".

Judging from this letter and the actual cooperation actions of the theaters in mobilizing resources, "Pacific Rim" is bound to form a top spot in the October schedule-when most of the good theaters on the market are unified to the "Ring After "Pacific" has the most schedule, the audience's idea of ​​watching a movie in their spare time can only be realized in "Pacific Rim", because other films are not scheduled, and they can't even see it.

Therefore, this kind of information is the root cause of the disrupted plans of some distribution companies: no matter how good the relationship with the theaters is, this step must be given first.

"It's difficult."

Old Zhao muttered to himself, after thinking for a moment, he still took out a dossier and put in the contract for the release of "The Legend of Daming Palace".

It's not a matter of advancement, nor is it a retreat. Since he made a decision, he helped to deal with it anyway, although he also felt that he must pounce, it was nothing more than to pay a lot or to recover a little less.

However, this is about their issuer's relationship, the issue funds are still required, and the media can't rely on it.

Beijing, outside the China Film Building.

Lehman waved goodbye to Factory Manager Han and got into the car of Andrew, the head of the mainland site.

He arrived three days ago. He was on an international flight with Spinner and starring Charlie Hannum. As for why Charlie Hannum appeared in "Pacific Rim", it was Alfonso Cuarón recommended to Spinner.

This person was born in 80 years, and this year is just 30 years old, a British actor, not popular.

And he was appreciated by Alfonso because after "The Edge of Society", in addition to supporting projects with Gyro and Alessandro, Alfonso also supported the new director in Mexico. Charlie was featured in the new technology imaging and experimental documentary film of digital entertainment cooperation.

Later, Charlie’s more hard-working attitude in the shooting, and after Gyro took over the project from the beginning of this monster genre that he liked very much, based on objective needs, he needed an unpopular white actor, so he pushed it conveniently-"The Ring" "Pacific" is destined not to please the audience in the European and American markets, and there is no need to waste the film pay, because the box office will not be high anyway.

The American people do not have the plot of Mecha Gundam at all, and will not cause emotional excitement.

In the same way, the geographical threshold of "Super Body" is not high. When Scarlett is appointed, there will be no demand for the Asian market too much. This is a box office deduction by Man Media based on audience analysis and market analysis.

The car started, and Lehmann, who was sitting in the back seat with his eyes closed and rested while driving on the way back to the station, was satisfied with the sincerity shown by the China Film Group—not in vain to use substantial benefits to promote cooperation.

Of course, more than 60% of the films in the premiere are already the first-class screening treatment that MAN Media has received, and it is also the high-resource support enjoyed after "Avatar". More importantly, "Avatar" has achieved results. Later, the actual data made the theater operators make the necessary adjustments, and "Pacific Rim" was before the screening, without being tested by the audience market.

Don't think that 60% is very small. The 60% mentioned here is calculated based on the entire theater line quota, which is the 10 most powerful of the 37 theater lines approved by a certain bureau.

In other words, theaters in some rural villages, towns, urban-rural areas, and even some underdeveloped areas of film are actually not within the scope of "Pacific Rim" screening.

To put it briefly, it is 60% here, which is actually revealed to those luxury theaters in good locations, basically 80% to 90% of the film share. Whoever lets movies show has always been a ticket warehouse and a non-ticket warehouse.

Reflecting on the global market, the United States, China, Japan, South Korea, France, Britain, Germany, Italy and Austria are the first echelon (the first echelon actually has a significant gap), and the other places are basically a "rural" concept, all of which are added. Up, it may account for less than 10% of the box office of a blockbuster film.

It can be said that the answer sheet given by China Film, Bona, and Huayi has gradually matured shoulder-to-shoulder, and the Sino-US cooperation of "The Great Wall" has even surpassed-at that time, "The Great Wall" was in the Spring Festival schedule at the end of 2016. , The mainland film market has already ranked third in the world. Under the circumstances of greater competition pressure, it took half of the film share and occupied the giant screen cinema.

Of course, since "Avatar" swept the world's movie market and reached the top, the IMAX+3D model it brought has become popular. Although some theaters in China have also introduced corresponding projection equipment, but the number is very large. Few, this is why it was difficult to get tickets to the giant screen theater after "Avatar" was screened for more than half a month.

But now, the giant screen theaters have increased a lot, but they are also facing the situation that there is no corresponding visual effect support, and the audience does not buy it without the promotion of demand.

From this perspective, "Pacific Rim" actually has its own special effects attributes that have also poke the appeal of theater operators. At least, in this October, everyone wants to see what kind of market enthusiasm it can burst.