Hollywood legendary director

Lyman was lying on the hotel bed half-dreaming and half-awake. Although he touched the wine bar after the premiere and drank a lot, he still felt refreshed.

The main reason was to aggravate the effect of the red-hot scene. Watching the heat wave from the floor during the screening, he felt that there was a scene at that time, and it was very possible to create a new high.

The fact is also true.

After he fell asleep, in addition to the word of mouth that the film began to ferment, the box office data for the midnight show was also released soon.

In the total of 30 theaters that have been rolled out, the average ticket price of 10 imax theaters is 180 yuan, and the rest varies by region and location, with an average of about 48 yuan.

2:00.

Yu Dong, the boss of Bona, who was still stationed after taking part in the wine bureau and drinking sober soup, got the specific report of the midnight show through first-hand consultation.

"Accounted for 1.502 million, with an average attendance rate of 95%. Among them, there is no vacancy in the imax theater, and all seats are full."

"Good, good."

hang up the phone.

Mr. Yu was pacing back and forth in his home study, only to feel that the wine all over his body was spilled out of his pores. He felt sober for a while, and even felt a rush of heat, and his whole body was warm.

"Okay."

After a long time, he sighed again.

It's not about feelings about a bunch of data, but the meaning behind the value.

Since film is an industry that values ​​feedback very much, and many times what the studio thinks is not in line with the finished film, there may also be the reality that the audience feels dull because of the satisfaction of the film, so it is very stable. And the excellent point-to-point value is to verify whether the film is implemented within the expected range for their stakeholders.

In other words, the fact that the screening did not stretch is itself a thing to celebrate.

Of course, perhaps it is also a psychological effect. Bona pays more attention to this success than Mann Media, which means that they can use this to break into the international market. Not only does Lehman want to pave the way in Asia, Bona and Huayi Don't you want to go out?

On the second day, Lehmann, who had slept until 10 o'clock, got a lot of good news from Andrew before going to China Film Studio.

During the period, passing by several theaters, you can vaguely see fans queuing to buy tickets. Just as Lehman expected, "Pacific Rim" co-produced by China and the United States is far more inexplicably wrong than the previous legendary film industry. After the opening of the situation in the United States and Japan, but after the introduction, the mainland has achieved the highest proportion of the box office. The accident came more planned.

This is actually normal, especially when combined with the background of the mainland film market just taking advantage of domestic demand.

It can only be said that the live-action movie market in Japan is far from being able to raise one or two blockbusters that suit their tastes.

In terms of market conditions alone, even in Japan, special cameras and mecha elements are popular with them, and there are many audiences. However, the composition of the film has determined that the upper limit is only that high.

And China, really, the movie market is still developing, and it will pass easily...

That's why when it came time to shoot the second film, even though it was completely wrong because of the change of director, Legendary Pictures still found a Chinese partner in accordance with the thinking of a businessman.

Capital? You are a mother if you have milk.

With the empirical experience of predecessors, the version of Lyman and Spinning is better than the previous one. Although the general routine has not changed, it maintains the settings of the wormhole monster and the hunter mech, but in There are many changes in details and foreshadowing.

For example, Legendary Pictures made a mistake. In order to develop its own production business, it did not want to rely entirely on Warner (in fact, Warner’s investment was too bad, and it was too far from their expectations, so it helped Warner step on the thunder), so I picked this subject and never thought that it would be cold in the U.S. market and would not be able to continue without relying on Asian projects, and the strategy itself would be off track;

Under the leadership of Lehman, Firefly made clear the market direction and aimed at the subject audience.

Second, the original "Pacific Rim" series is too weakly connected. How does the second part really have to do with the first part?It is directly reorganized with a name;

In Lehman’s vision, the worldview of wormhole monsters and mechas can be fully discussed. For example, wormhole monsters can be divided into two camps: neutral and lawful, and chaotic evil, supplemented by the development of mechas. History, you can use these two elements of the plot market to a large extent, expand the spread and influence, and become a signature IP.

At the end, after sensing the closure of the wormhole, the US explorers cheered on the one hand, and felt another life signal in the aftermath on the other hand. This has already paved the way for the next plot to unfold. ready.

Even speaking of the third part, Skull Island is a small world outside the wormhole, and it is connected to the earth...

Anyway, if you can compose a logically self-consistent story, the prototype IP index brought by the series can be easily expanded. Of course, this also puts forward an urgent requirement for the director to unify the imagination and style of painting.

In other words, there must be someone who leads the overall situation.

MCU has Kevin Fitch, so it is very coherent, even if the track is off a little, it can be adjusted quickly and the general direction remains unchanged;

And the core of the Monster Universe (MV), in Lehman's view at this time, is undoubtedly the top, and it cannot be learned from Warner. It is not clear about the market style that DC wants...

In a meeting room of China Film.

Just as the word-of-mouth was on the rise, the release began. Comrades Lao Wang, Yu Dong, Director Han, and Lehman, who were the distributors, sat together again.

In the compliments of each other, everyone also attached great importance to follow-up promotion.

After a good start, the heat must be kept up.

After some discussion and collection of market feedback, the budget problem for the new round of publicity period proposed by Comrade Yu Dong was amicably resolved.

"I see in some areas overseas, the prospects for the film's screening are not optimistic. If we continue to increase investment, will there be any problems with the overall profitability?" China Film is very concerned about this, and the director of Han can not help reminding-if only the Chinese earn When it comes to money, Mann Media does not make money, and he doubts whether he can continue to maintain the path of co-production.

"No problem. Blue Butterfly's distribution team is well aware of the publicity budget invested in the international market, including Hollywood. It will not be messy, and the cost has always been within our control." Lehman replied.

Well, everyone said so, and Director Han took a reassurance.

"Then an additional 15 million yuan in publicity expenses?"

"can."

Ever since, after responding to market potential, on the first day of its release, "Pacific Rim" won 73.06 million yuan (including 1.52 million at midnight), becoming the box office champion on the first day of imported films in 2010 ("Avatar") 56.7 million on the first day, and the "Avatar" screening cycle is more universal, and the box office curve is extremely strong);

The box office broke 100 million in two days after the release, reaching 134.56 million;

The four-day report received 270 million yuan, and the weekly champion has no suspense.

Yes, there is no suspense...