Hollywood legendary director

270 million in the week when the painting was opened, the box office forecast is directly moving up to the 600 million checkpoint. What is the level?

The real schedule overlord.

Although in the next few years, the mainland film market will break 100 million in 2 days and 300 million in 4 days. The performance limit of "Pacific Rim" and the already prominent audience are also much different from "Avatar", but ...This is only the mainland market in 2010.

Leaving aside the number of cinema radiators and screens, they are still in a period of rapid development. At this time, the A-type blockbusters in the mainland are generally only led by a few big guides, which can make investors confident to invest, and relatively scarce output. The spiritual construction background that can't fully satisfy the audience's increasing demand due to wealth growth, every day, small costs or plots make fans suffocate.

What is the general situation of the mainland screenings in the past 10 years?

It is amazing to get 30 million in three days in the first weekend. The market performance of over 100 million can basically enter the top ten of the local box office.

This is why Hollywood blockbusters have been introduced so often that they can easily surpass a lot of domestic films without much publicity-the market environment is different, and China Film is carefully selected to remove political and geographic factors. Basically, it is mainly visual effects. If you play a feature film, the visual experience is crushed, and you don't need to care about the story or the story-only movies of the same level can sink your heart to compete with the thickness of the plot.

If you have to get an overview, this is a typical dimensionality reduction blow.It is like an Internet product that can withstand the evaluation of tens of millions of users in China in the future. After going out, there has been basically no website crash due to traffic.

The same goes for "Pacific Rim".

Its technology does not refresh the audience's perception, but it easily penetrates the upper limit of the market.

In the week at the end of September, the cumulative box office quota at that time was less than 70 million, and now it has exceeded 287 million, an increase of 400%, and all the movies shown in the same period shared less than 0.5% of the share, just like the beginning of the year "Avatar" Landing like a hurricane.

Moreover, you can’t blame it. This is the most direct choice given by the audience. Compared with the height of the market during the same period, "Pacific Rim" has a strong drainage effect, which makes many viewers who did not consume originally walk in spontaneously. cinema.

From this point of view, for theater operators, they can’t wait to stand up and cheer this year’s holiday meeting for a comfortable time, and the performance indicators are huge.

After all, with 60% of the screen share in the country, "Pacific Rim" has achieved such good results, which means that everyone has poured resources into success.It may have to be added, and the price will continue to increase.

...

In the capital, the upsurge media, the atmosphere in the company is not ordinary solemn.

No way, since they didn’t withdraw the files, they were quite lucky to think that they were able to get a part of the box office under the impact of "Pacific Rim." It was not impossible to implement actions. These producers who are actively paying attention to the trend of the film market and looking forward to something are very I almost smelled a disturbing smell.

At the beginning, knowing that the imax theater of the masterpiece was full at midnight, and when it received 1.502 million, the creators just couldn't sit still;

After knowing that they had accounted for more than 73 million yuan on the first day, some people swallowed, and there were always whispers in the toilet, in the restaurant, in the office, and in the workplace;

Then, watching it break 200 million, watching it quickly move towards the 300 million barrier, there is no stagnation at all, and the anxiety further expands like a dark cloud, hovering above every employee.

Each of them knows what should be done. They can’t just watch things go on like this, but no one knows what to do and how to deal with it. Even if they decide at the beginning that it’s a loss to withdraw, it’s a loss if they don’t. , The person who responded to the ever-changing with the same, his heart gradually became unbalanced and lost, and he was frustrated and once again had a great resentment towards the surrounding affairs.

However, it’s done, and it didn’t retreat before, and it’s impossible to retreat at this time. After the cinema has arranged the copy and distributed it to the theaters in various places, it is never possible to take it back. Once.

The theaters are not easy to talk about, especially for those production companies that have not produced any results.

In a flash, Thursday, October 7.

Early in the morning, none of the staff and management staff of Shangzao Media was procrastinated, and they appeared at the company on time than in the past.

In the original idea, today, it may be the hard work and achievements of many people preparing for shooting for half a year. What kind of rewards can be obtained? It is a good day for rewards.

But at this time, no one had a smile on his face, and the whole working atmosphere was also filled with low pressure.

Until the big boss held his exhausted body and called a meeting, the atmosphere got worse.

The managers of various departments sat silently, and some of them had bad mentalities, and their foreheads were sweating coldly.

"Let's talk about it, what should I do?" After a long time, the big boss asked, his tone unbearably disappointed.

But finally the meeting became a bit more alive.

Yesterday, their "Legend of Daming Palace" was screened in 85 theaters and 237 screens, but it only won 570,000 box office, and it did not cause any waves to become the next batch of gravel that hit the iron plate of "Pacific Rim".

"The gap is too big. Our film has no appeal among the audience." The people in the propaganda department told the fact with difficulty, "Just look at the ticket buying teams of those theaters. There are 500 people, 498 of them are all. It was for "Pacific Rim", and after watching it, the audience was very loud, which easily affected the choices and judgments of other fans. I asked a publisher at Bona and he said, even if it’s a working day, Those tickets for the iamx cinema are not worried about selling."

"Everyone makes movies, let's take care of it. Is it the key that it sells well? The key is how we let the audience watch "Daming Palace"." If someone can't stand the morale reduction, they decisively pull out the topic .

"Then how do we let the audience watch our movie? Our main creator has no reputation at all, especially people and the propaganda commanding heights that occupy the Sino-US co-production." The person on the side sighed, "I see, I will add more propaganda. Fei is of no avail. It is incomparable with other people's momentum. It's better to put pressure on Aiqi Xingyue and let them find a way."

"If this is true, it's fine. Do you think the people at Aiqi Xingyue are easy to talk about? Are they all snobs, just used to shirk."

"What can we do? They are a production company that has stood out under the high-pressure competition of Hollywood. What's more, this film is sure to be a big seller. China Film is the main promotion. What competition do we use? Is it the cost of capital or the visual effects of the film? ?"

Everyone is very weak and holding their breath, but no matter how loud the noise is, there seems to be no result. Involuntarily, everyone looks at the big boss sitting in the first place...