Hollywood legendary director

Just as "Pacific Rim" was harvesting the market with a stable box office curve, causing people to fluctuate, Lehman himself also talked with Andrew about the follow-up Asian development plan, and made a clear statement that the second co-production will be launched next year.

And the reason why he was so enthusiastic was that the unfolding of this matter made Lehman realize afterwards that the impact of the success of the co-production model with China was still above his expectations-the original intention was the exchange of resources, Mutual benefit has actually evolved into cultural construction mixed with political factors.

In a sense, it even surpassed Lehman's goal of entering the Chinese market and seeking preferential treatment.

Don’t forget, this is an A-level blockbuster that completely meets the terms of the joint production, complies with the regulations of a certain bureau, releases the technology and crew, and brings the convenience and efficiency of the production process under industrialization and industrialization. The first-hand experience has left something for all the Chinese film crews.

Of course, if this is the case, it will not be elevated to a certain extent. Follow-up help to shape the correct image of the mainland and even the success of the box office, the breadth of communication and the positive significance of future propaganda are what those big people really value.

Why does Colombia have a sense of existence in the Mainland?Because they can bluntly "flattering" in a masterpiece such as "2012" that faces the international market-China has become the Noah's Ark for mankind under the apocalypse, and is deeply in demand for united front work.

In fact, in foreign countries, the accumulating stereotyped reports and exaggerated smears led by Fox News, as well as the domestic direct acceptance of foreign funds to help public knowledge prevail, and the argument that they can reflect at every turn, China has always suffered from no "right to speak".

Of course, Fox’s behavior is actually related to Murdoch himself.

Everyone knows that he is a later American citizenship. Otherwise, money alone would not be able to build the current media empire. If you think about it, you will know that if he doesn’t discredit... That's right, even if you think it's vicious, his dog doesn't bark a bit loudly, and doesn't wink, can that work.What's more, as soon as the eavesdropping door came out, I really wanted to clean him up, and the commanding heights were all there, so I didn't have to deliberately create an "Alstom"...

Perhaps it was just a misunderstanding. The official attitude began to show kindness. On October 8, the official media praised "Pacific Rim" in a medium-sized page. You know, "Avatar" has such a sensational performance. , Are just analyzing its success from a technical point of view, thinking that it has led the trend of 3D-iamx, but I didn’t talk about the story inside.

As soon as the report came out, the ordinary people were not doing well, but the deep meaning behind this statement also made some people pay attention to Mann Media, or the co-production project of Mann Media.

No. 93 Jianguo Road, Wan D Plaza, Tower B, which is the headquarters of Wan D Group.

This company, which started with mature and supporting commercial real estate, did not rest on its laurels because of its successful business in the past, but actively explored other business capabilities, such as the film and television industry.

After the chain of theaters, Wanying Media Co., Ltd. was formally established in 2009, which also marked Wan D Group's entry into the downstream of the film and television industry, preparing to carry out film and television investment, production, distribution...plus screening and copyright When operating products, they already have business tools for the entire industry chain.

Of course, the operation of the theater chain is completely different from the way of film and television production. After the establishment of Wanying, there were few results. Before the lack of a mature production team, it was basically in the stage of losing money and continuing to accumulate.

On this day, Li Yaoguang, the general manager of Wanying, was staying in the office when he was suddenly notified that the big boss Wang Jianlin wanted to see him.

After he passed, he was not directly instructed to do anything, or meant to urge him, but to analyze the case of "Pacific Rim", a project that has already achieved results in the market.

This kind of ability to infer arguments from the results, Li Yaoguang opened his mouth--

"I personally think that this is caused by multiple factors.

First, it is undoubtedly the most correct step for Firefly to find China Film to take the lead. The follow-up search for Bona, Huayi and other local companies with extensive publicity experience has made up for the dilemma of insufficient resources, and then the influence of Sino-US co-production, or rather The participation of Deng Chao and others can give many audiences a sense of identity. Coupled with the constant guidance of movie viewing public opinion before, and the superposition of publicity, it has formed the current box office momentum."

Translating adult words, there are not many points that can be talked about in the announcement, except for the co-production gimmick, because the strong opponents that can be related to the movie in the October schedule have been included.

You know, in the past, not many Hollywood blockbusters were able to compete head-on with visual effects, and the most successful mainland studios were Huayi and Bona (this one is mainly Hong Kong Island). Projects produced by film companies have its contribution), the top of the line of light-the position of China Film is placed there, although the strength is the strongest, it cannot be counted after all.

In other words, two of the three families have a direct interest relationship with "Pacific Rim", and there is no need to collide with the remaining one.

This led to the fact that there was not a single player that could play in the October schedule. They were all small shrimps, so they could not help but show their prestige.

"Second, the box office of "Pacific Rim" can explode. Although it has a considerable relationship with mature and advanced visual effects technology, another point that cannot be ignored is that they have grasped the core of the setting that mainland audiences love to watch-machine A live-action special photo is a very Asian cultural symbol. This can be seen from the fact that the film was screened in the United States and only won 37 million in the first week, and the decline in the next week was also very fast."

Speaking of people, Li Yaoguang felt that Firefly had deliberately placed its core audience on the Asian side.

Although it is strange, it is the case.

After all, anyone who has watched a movie can find that "Pacific Rim" is an adaptation of a Japanese-style animation, and this kind of movie has a high base of audiences in North America.Moreover, North American audiences are not short of special effects films, nor do they appreciate the heaviness of the spinning top.

On the other hand, the hottest genre movies in North America are undoubtedly superhero movies. Any film in North America has a box office of over 100 million. This is the difference in the audience threshold.

In addition, North American audiences are very arrogant and arrogant, and basically look down on other regions. Although Firefly's prominent Chinese scenes can really please mainland audiences, it has increased the loss of audiences in the United States?This is also what he didn't understand.

"Third, I found that the image of the Firefly production label operating in the Mainland is not bad. Many fans are willing to watch their movies. In this case, the force of the storm is very obvious. It is in many audiences. In addition to expectations, it has increased the sense of atmosphere and achieved something that can truly entertain the public, so the box office has risen so fast and so stable..."