Hollywood legendary director

Compared with the thriving box office performance of the Mainland, the US and European markets are really not so impressive.

Following the US$37 million in the first week, the second week of "Pacific Rim" in Hollywood dropped by 48%, with a total of 19.24 million US dollars. After 10 days of screenings, a 150 million investment blockbuster has accumulated 62 million. The gap in the box office display is a bit big.

How to put it, the strongest time period results have not touched one-third of the cost, can it be expected that the follow-up North American market will reach two-thirds?

If it can be done, it is also a miracle in the history of film, because so far I have only heard that the curve is firm, and I have never heard of such a huge fluctuation in the first low and then high contrarian.

After the screening, the 78% freshness and 62 points of the media review given by Rotten Tomatoes stood at the mid-level of a commercial masterpiece. What's more interesting is that many film critics gave a good guide to Gyro's directing style. Evaluation, but the audience's poor reputation, resulting in insufficient overall influence of the film.

As expected, North American audiences are not accustomed to the Japanese mecha style, and are even more dissatisfied with the excessive non-Western faces in the film.

In Liam’s summary, “Many movie fans came in to support the movie theaters under the name of Firefly. As a result, 20% of the audience left the theater without seeing half of them. To 50%, due to regional cultural differences, this part of the people who have a bad view of the film quickly affected many passers-by, which is why the film’s drop in the next week was nearly half."

Therefore, the reason why North America's box office data is not good is mainly internal and external:

Internal cause:

1. Original movies, without a fan base;

Second, although mecha and special photography are far from mainstream themes in North America, too much emphasis on the East makes many narrow nationalists extremely dissatisfied, which further reduces the audience of the film;

Third, there are no big-name celebrities in the lineup, which leads to the lack of topical role hype during publicity.

External cause:

First, American audiences are tired of special effects movies, and the main creative lineup and story plot are not Hollywood, so they are basically cult movies rather than commercial movies;

Second, after the second consecutive title of "Disappearing Lovers", the thrillers "Elevator Devil", "Never Get Close" and the feature film "Wall Street: Money Never Sleeps" that appeared in October have all demonstrated their excellent ability to attract money. Severe diversion;

Third, the target audience group of the Pacific Rim is narrow.

To be more objective, it’s been 2010. The movies are not good. People still have a lot of choices for entertainment, which also intensified market competition.

Of course, as usual, if there is a blockbuster film whose box office trend is so sorry for the cost, it has long been ridiculed by the crowd. Unfortunately, it is the first time that Hollywood practitioners have seen that they can support an A-level masterpiece with the Asian market. things happen.

So far, the Asian region has received 115 million U.S. dollars (the mainland accounted for 73 million), and the global total has reached 230 million. No matter how you look at it, there is room for profit.

After all, in the previous life, the reason why "Pacific Rim" lost a little bit was that it did not seize the main market, and the focus of publicity was wrong. No matter how much money was thrown in, North American audiences should spray or spray, but now it is different and aggravated the storm. After the scarlet drama, the enthusiasm of the mainland audiences was much higher than that of the previous life, so that the public accounting gains blinded the management of many Hollywood studios, allowing them to further understand the growth rate of the mainland market, but also It has increased their desire to strive for the mainland to expand the introduction of indicators and the proportion of accounts.

This trend has not emerged in the past two years. In fact, the original Hollywood delegation even wanted the mainland to fully open the film market, just like the screenings in Europe and other places, everyone "plays fairly."

And when everyone was watching the changes in the mainland film market just like watching a drama, Lehman's "Tuner" landed on the theaters "low-key".

It's "low-key" because the film's publicity budget is only 12 million. It can't be too busy even if you want to be lively, let alone the overwhelming marketing handiwork, but the directorship has Lehman's name, which is itself. Worth a thousand dollars.

In other words, as long as the fans have a high degree of trust, the basic set is there.

It's just a short notice. It has reached a million-level broadcast volume in a day on the oily turtle, and at a time, there are countless responders.

...

A theater near Fifth Avenue, New York.

The audience entered the venue one after another, and it quickly heated up the No.3 Cinema, as noisy as a vegetable market, it was quiet for a while.

Among them, Bella also came.

At this time, she has not only contributed to the local newspapers in Chicago, but also followed the trend and became an online film critic, which was reposted in various film-related portal forums.

The little wait quickly passed, the lights went out one by one, and the light from the screen became the only noteworthy place in the theater.

In the dimness, a low voice slowly lifted the curtain.

"Would you like coffee?"

"It's a long story."

The man speaks very lightly, full of sentimentality, like a person slowly groping for the depths of his memories towards another.

But at this time, the screen was only exuding soft light, and there was no half of the scene. It was not until the end of the dialogue that the screen unfolded to both sides.

"boom."

The road, the roar of the engine driving the vehicle, and a vegetable patch form the beginning.

Following a strange rabbit appeared, its nose shook, one eye was gray and misty, and the other eye quickly turned to the left. Finally, a farmer-like person appeared, carrying a shotgun, and the rabbit was panicked. The escape.

The camera locked the rabbit's angle of view and followed it all the way to the road... The farmer couldn't catch up, so he aimed and pulled the trigger.

In an instant, the friction of the vehicle's sudden brake and the scream of a rollover evoked imagination, but the sound and the picture were separated.

This time, it is an increasingly modern town.

A gray little milk cat climbed up the stairs, meowing and jumping onto a piano.

In the elegant and beautiful melody, the picture shows a man sitting in front of the piano playing but wearing sunglasses during the day.

As the camera freezes, a face familiar to the audience is revealed.

After the scene of the clown in "The Dark Knight" and the topic of the follow-up "Inception", Heath Ledger gained a huge amount of exposure, and at the same time he has more fans, even said that the movie theater The audience, many of them are also directed at him.

At the end of the song, the man with sunglasses carried a backpack and pulled out the blind cane.

However, the inconvenience of blindness caused the man to be hit by a women's motorcycle. The female driver hurriedly helped him up, apologized, and took the man to a coffee shop to apologize...