Hollywood legendary director

"Boss, if you want to deeply operate in the Chinese market, isn't it a bit redundant? It requires a lot of effort."

Since Liam reported on the first week of the "Tuner" screenings the day before, after knowing that it was very good, Lehman did not pay much attention, but made a special trip to discuss with Joseph and other high-level executives on how to establish a set of licensing business in the Mainland. system.

“It’s better to do it late than early.” Lehman took the phone and stood by the hotel balcony. “I am very optimistic about the market prospects here. Furthermore, the success of the "Pacific Rim" project gave us a chance to try. It means that you can exert more influence through the operating channels of these local media companies."

Of course, going deep into the copyright work of an overseas region is likely to be thankless, and a lot of funds and manpower will definitely be spent in the early stage. Some goals are too far for Man Media, which started with content, so Lehman just planned that, but In fact, it's still a set of profit sharing, paving the way and getting familiar with the market first through distribution methods.

After hearing this, Joseph followed Lehman’s thoughts and elaborated a factual reminder: "But if we operate through franchise cooperation, the operation is easier, but the copyright market there is already small, so it will not generate much revenue. . Not only us, everyone was there and didn’t make any money beyond the box office.”

"I believe this situation will change. If it were 5 years ago, who believed that their box office could rapidly expand from 2 billion to 10 billion, and they had the energy to support an A-rated movie with the largest overseas share? The development here is too fast, and we are not the one who is most anxious to change the copyright market. The local film and television production companies only care more than us. This is in everyone's interest."

Well, in 2005, the comprehensive income of the main film industry in the Mainland reached 4.8 billion yuan, and its box office revenue reached 3.65 billion. The source of profit composition was quite abnormal. However, in 2009, the comprehensive income of the main film industry in the Mainland reached 10.6 billion, a record five consecutive years. While maintaining a growth rate of more than 20%, its box office revenue was 8.9 billion, and the growth of the non-box office market was fairly obvious.

If you speak with data and respect copyright thinking, the public will have a slow acceptance process until the entire social environment is improved for creators.

"Anyway, first send some suitable people to help Andrew set up the framework. In addition, in addition to the "Pacific Rim" account, the company first collects some funds for site deployment and upgrades. The copyright exchanges and capital in and out of the mainland are also unified. For site management, there is no need to apply for additional procedures. Of course, you must ask the accounting team to review the specific accounts."

In order to facilitate things, the mainland site is equivalent to a certain degree of financial independence. The advantages are just like Lehman considered. At this time, the mainland copyright market is still relatively barren, but the development potential is considerable, and the public awareness is also undergoing transformation. The content of the company is getting better and better, the business scope is expanding day by day, and the contact with business partners from all sides is increasing. Without this power, the process is really cumbersome.

Of course, convenience is convenient, and necessary supervision measures are still required. Lehman doesn't want to test the hearts and minds of managers in front of wealth, and always needs the financial team at the headquarters to check and stare.

“This is the best way. The lack of supervision power can easily breed corruption. With the expansion of business, there will be more and more overseas organizations in the future. That's troublesome."

"Well, you first find the right person."

The phone hangs up.

On the other side, Andrew had several more talks with Wanying Media. In addition, he was also busy meeting several other partners daily on the "Pacific Rim" project to control the general direction.

If the project itself gets the box office, it goes even better than expected.

After 400 million in the mainland, it soon moved towards 500 million. Even Asian cultural circles such as Japan, South Korea, and Thailand were affected by the popularity of the film. Among them, when the top creative went to Japan to promote, because Because of Dongbao Cinema’s participation in investment, it then actively mentioned in the publicity that it would consider reshaping the classic monster image Godzilla. Gyro himself also appreciates the island’s culture, and sometimes the good words spit out at will come from those that require some kind of international recognition. The Japanese media and audiences that gave birth to vanity have a lot of goodwill.

Under the dual promotion of topicality and local influences, the film attracted 269,000 viewers in the first weekend, and the box office earned 560 million yen (approximately 6.02 million U.S. dollars). If the box office is estimated based on the drawing trend, it will be roughly Over 2.5 billion yen.

In fact, Lehman himself thought about "Pacific Rim" embracing the Asian market four years in advance. The audience's needs should be even greater. The development of visual effects technology will be at a level every year. Technical fatigue.

Furthermore, taking the analysis of the Japanese market, in 14 years, "Pacific Rim" collided with Hayao Miyazaki's "Wind Up" and Pixar's explosive "Monsters University", and even was crushed, the otaku all went to watch the animation Now, whoever comes to see the live mech special photo.

Now it is different. In the 10-year October schedule, there are no good works in the Japanese market. In the absence of direct competitors, according to the film's screening situation, it is quite a sign of moving towards the 30 million US dollar barrier.

Therefore, the stereotype is not good. The Japanese market is indeed unfriendly to live-action movies, but the "Harry Potter" series is very popular in Japan. All of them are ranked in the top five of the year-end list. That is in Toho Cinemas. With regional distribution rights and a 10% investment share, and actively operating for their own interests, the box office gain of "Pacific Rim" is quite impressive.

To be honest, the style of "Pacific Rim" is so close to the taste of the island country, and it has also invited Anno Hideaki, Ashida, Masaharu Kawamori and other mecha masters to supervise, and its sincerity is far more than many Hollywood blockbusters.

The audience is not stupid. Looking at so many professional platforms, there are many people who are willing to buy it. However, under the aesthetic trend, the market of live-action movies is not too high, so it seems that it is the same.

In the same way, if the American audience does not buy it, they contributed 37 million U.S. dollars in the first week. Isn't it slamming the Japanese area?

But the problem is that everyone has different goals for each region. In a horizontal comparison, "Pacific Rim" has such a high investment in the United States and such a broad market background. With such a small amount of box office, it is a big jump. It is not bad in Japan. In China, it can be called a big explosion.

This is a question of volume, not a question of numerical value. You can never over demand that the upper limit of a region reaches a height that it has never had before.

As the box office continues to accumulate, after several exchanges of opinions, Comrade Wang Jianlin will also personally set a strategic level of cooperation with Lehman...