Hollywood legendary director

Gusta is indeed here for help.

He didn’t have any ill intentions, and he happened to encounter a project that was beloved, but the market audience analysis was not easy. The “Pacific Rim” produced by Firefly was not a big hit in the mainland market for the first time. Has a category A blockbuster been played?

Knowing that the box office environment in the Mainland is no longer what it used to be, they plan to come over and build friendships, and by the way, they can solicit enough chips for the unapproved films.

"Do you want us to help contact the issuing mainland?" Hearing this, Lehman was still taken aback, quite surprised.

"Well, does Stallone know? We worked with him once last year, and the relationship is not bad. The book now in hand is also suitable for him. He also agreed to play after reading it. It's just that there are some difficulties in building a group."

Gusta did not hide it, "To be honest, I don't think many American audiences will buy the subject matter. It is not new anymore, but I think it will still have a good appeal to Chinese audiences."

Oh, Lehman understands, it turned out to be a typical "export-oriented" work.

After talking about this, Gusta's idea became obvious. He thought it was a trivial matter, and he didn't shy away from asking about their marketing plan.

How should I put it, the world is so wonderful.

Purely based on the discourse status in the publicity channel, Lionsgate and Blue Butterfly are not inferior, but the mainland market is special after all. When people in the circle see the operation of "Pacific Rim", they immediately understand that Man Media is here. It has already identified advantages that many studios don't have.This is also the reason why Lionsgate bosses came here. Compared with dealing with China Film, it is better to let Blue Butterfly come in contact with him. It is easier to get things done.

There’s nothing bad about it. From the time when the interests of the two overseas markets have overlapped, Gusta thought of today, and watching Mann Media stride forward, the content output is still strong, smart people know. It is the approach that should find ways to get close.The two still have friendship, although the status is obviously different.

As for the new book?

It has to be traced back to April last year, when Lionsgate was struggling with the obvious waste of resources in operating channels and content production. It actively contacted studios in the industry, including Sylvester Stallone. The self-written, self-directed, and self-acted old-fashioned action movie "The Expendables" and Lionsgate hit it off and shot together.

Later, this tangled action movie star, very masculine but old-fashioned in both the plot and the narrative, spent 82 million in a budget, and finally got 103 million in North America and a global box office score of 270 million.

If it weren’t for this movie in the DVD market, a group of viewers who like this taste would have bought it, "The Expendables" would have lost money, but even if the home entertainment part sells well, we can’t say how efficient the return on investment is. At best, it’s channel and time. Cost for money, perhaps the greatest benefit to Lionsgate is the decrease in channel operating costs.Without a movie release, the maintenance team is still an expense.

Therefore, the existence of "The Expendables" is that Lionsgate, who is in desperate need of the project, has found a way: use the nostalgic psychology of movie fans to make a fuss.

Ever since, after that, they rummaged through the script library and found another genre that was not mainstream but also had a certain market: prison films.

Speaking of this, like Cage’s blockbuster movie "Prison in the Air", as well as a large number of good word-of-mouth works such as "The Hole", "Shawshank's Redemption", "Blood on the Bar", etc., can all prove that this theme has room for shooting. .

The fact is the same. The film project initially named "Escape the Golden Cicada" fits well with the nostalgic film composed of "prison style + commercial entertainment core".

But perhaps because of the failure of the box office of "The Expendables", Lionsgate is more cautious about the market groups that will operate in the future, and wants to strive to be introduced to the mainland to win the box office after the auction is released to fill the lack of local audiences.

After all, if you just hire a Stallone, the pay is definitely not low-if the actor Cast has the feelings of the times, this part can't save money.

Everyone knows that prison movies are more sluggish than the already sluggish action market, and under the premise of naturally increasing risks, there is a higher demand for the audience base. That can't put Bao Bao on the growing and non-critical mainland audience.

"I know, it's not difficult for you..." Gusta smiled at Lehman. "For a masterpiece like "Pacific Rim", it is not easy to follow their rules. When everyone is unwilling, you I am willing, so you are very prominent."

The "you" here undoubtedly refers to the official attitude represented by the mainland movie circle. I forgot to mention that American studios are not used to such a "free" market.

"Ha..." Lehman didn't deny it either. He spent so much effort, and everyone in the circle can know that there are some information channels. "When this project is finished, it will be next year. Then you can bring samples. , I can contact for it."

The introduction was indeed a trivial matter. With so many indicators, the Mann Media family could not afford it, and when Gusta mentioned "Escape from the Cicada", Lehmann remembered this American entertainment film, China Film itself also likes to introduce it.

"Thanks. But we won't let you do it for nothing." Gusta seriously said: "Friends help, we are willing to give up part of the investment share."

"Don't you pay attention to this a long time ago, do you want us to share the investment risk?" Lehman joked.

"That's not the case. I have thought about it. As long as this movie can get 30 to 40% of the investment box office in Hollywood, there will be a 30 to 40% in the mainland that is the same as the US, and it will rely on the box office of the remaining regions. It shouldn't be difficult to get back to it."

Gusta really wants to sell well through this cooperation, "Escape from the Shell" is the same market route as "The Expendables", and its cost is lower. Besides, what is the purpose of playing cards? Attract people who have a good impression of Stallone's films when they are old or when they were young. With the accurate label placement, this part is not difficult to achieve, and the publicity costs are not much needed..."

In other words, control costs, accurate delivery, and increase base.

"If you understand the box office trend of "The Expendables", you will find that its opening results are pretty good, but the stamina cannot keep up... Some viewers like to remember the past, because of the nostalgic filter For this reason, their demands will be lowered and they will be less affected by public opinion.

Therefore, for such a work, the audience's basic disc is actually very stable, and what we have to do is to increase the range of radiation beyond the stability."

"Well, how much do you want me to vote?"

"Uh..." Gusta was stunned for a while. "The project construction team estimate has not been completed, but there will probably be a 20% investment share."

"Just 20%, I promised."