Hollywood legendary director

Saying goodbye to Gusta, Lehman didn't take the matter to heart, but asked Liam to follow the progress.

Regarding this matter, his thoughts are more that the Lionsgate is changing very quickly, even if it can't eat the dividends of the youth theme in the previous life, he has found a good way.

It seems that they have spent a lot of thoughts on how to improve content competitiveness based on the selection of market audiences.

outside.

"Breaking Dawn" is still reaping fan wallets. Whether it is Lionsgate or Blue Butterfly, including those box office forecasting agencies, it is difficult for this series to be cut off in the context of a purposeful ending.

Perhaps the key is that the span is not long, and the core group maintains the passion for continuity.

As the box office continues to accumulate, some media will inevitably talk about "Twilight" when doing series inventory. The new issue of "Variety" clearly reported that the "Twilight" series has exceeded 2.2 billion US dollars worldwide. The box office ranks 12th in the world's top 20 grossing series, after "Ice Age", and there is still room for growth.

To some extent, this statement is being fulfilled.

In the following days, "Breaking Dawn" achieved three consecutive championships, and then was dropped from the top position of the weekly list by the continued decline in the box office.

...

The company's projects are on the right track, and Lehman's life has become ordinary.

Most of the time, I read the newspaper when I wake up for breakfast in the morning and understand some wind directions in Hollywood;

When you go to the company, just look at the summary of yesterday's results of the movie being released, talk to Liam about the trivial matters of publicity on the phone, and keep abreast of the curve.

Then deal with some financial declarations or watch scripts, all kinds of scripts.

Regarding the book, anyway, it is a test of vision and market sense. It feels like a mess and marks; if it doesn't work, throw it back to the script library.

Generally, one day just passed, and then many days passed.

Entering December.

"Pacific Rim" broke through 700 million in the mainland (a total of 105 million U.S. dollars). When it was about to draw to a close, people from Sony and Universal came over.

If everyone sits together, it is naturally a super big action at the end of the year-the first summary of the chapter of the MCU universe "Infinite Marvel" after being warmed up for half a year, and the project "Avengers" that cost 200 million yuan.

Previously, after the project was cut out of the theater version, it was used for trial screenings, and because the basic fans of Iron Man, US Team, Thor, Hulk and other characters were mixed in the calculation, at that time, many hospitals felt that there was much to be done.

But no matter what, Sony+Universal+Marvel’s tripartite forces are pushing together, and they want more than just the number of screens.

In other words, the three of us are all dispatched, so we have to get the most advantageous bargaining chip from the trial screening clause.

Hollywood’s theater environment is different from that in China. Here, because of too many competitors and too complicated geography, they are actually very humble in some projects.

For example, in "Star Wars", such as "Harry Potter", people not only directly set the schedule and time period, the screen share of the concentrated prosperous area, but also a generous post-screening share.

In fact, as mentioned earlier, the accounting model of North American theaters is calculated based on the ratio or fixed cost deduction, whichever is better.

What do you mean, the same 1 million box office, based on the share of accounts, is beneficial to the studio or is it more profitable to deduct the screening fees and bear the fixed expenses and multiply by the 50% guaranteed share? The studio takes which one.

The concept is changed to "Avengers" as well, and it is equally overbearing.

Sony and Universal are not saying that they must be confident, but after they took over the release and exchanged so many resources (the introduction of Marvel elements in Universal Studios, they have talked with Joseph and Marvel Entertainment executives for several rounds). Show your own value.

The two said: "Iron Man" has accumulated more than 1.2 billion in the first and second installments, "Captain America" ​​+ "Thor" + "Invincible Hulk" has accumulated more than 1.4 billion, so it is estimated that "Avengers" will have a global 900 million, at least 400 million in North America, right?

The academies thought about it and thought it was reasonable. So many superheroes gathered together to break the existing Marvel record.

So the question is, once such a masterpiece is launched, with the promotion of our three companies, do you think it can't attract the audience to enter the venue?

Hospital: Yes.

Sony, Universal: OK, then we want 80% of the box office in the first three weeks without paying the rent, and then decreasing in order. Isn't this reasonable?

Hospital administrator: Huh?

...

Roughly speaking, the negotiation in the middle is definitely not that simple. The people at Sony and Universal don’t directly call these big brothers on the market, right, to talk together, but start with those who are not strong. After getting the contract for the show they want, they will go to the emperor, AMC and other chain theaters that are the top ones on the screen.

In fact, in one sentence, my product is so good, I think your theaters should give discounts.

Will the theaters give it?Yes.

In today's era, good content can attract more audiences. Otherwise, those people would rather stay at home than come out or watch movies. It would not be equally uncomfortable for you to be a theater.

Therefore, Sony and Universal took advantage of the situation to cut the meat with a soft knife. Compared with the whole process, the theater operators are actually not losing money, and they may make more box office money than most movies.

After all, is everyone's awareness of "The Avengers" high?

It’s easy to understand that you can play a movie that has killed more than 100 million in North America, and you can play a movie that may be 400 million?

This is why many hot series and hot IP adaptation projects can get dazzling account data, because studios and theaters default that large-scale projects can have the right to speak and get more money.

Before talking about this issue, you have to know that the North American theaters are not like the Chinese theaters that purely pay for the seats. The supporting beverages + French fries + popcorn and other movie packages are the main income. Moreover, like Mattel and Children Others can also collect a counter fee for toys distributed by toy dealers such as Zhibao, and the other is the advertising fee for posters.

Speaking of the profit composition of the theater, it is not too much to say that it is not too much to look at the flow of people. Even compared to the box office, they hope that there will be more young people in the audience, because young people are generally willing to consume packages other than movie tickets. service.

The service provided by the theater does not need to share money with the studio.

This is why they are willing to compromise.

Isn't it simple for Marvel's movie-watching crowds to look at the portraits? They are mostly 12 to 32 years old, a typical consumer hot spot.

Obviously, in this game, many favorable elements led to a happy ending at this time.

Yes, joy.

The people from Sony and Universal did not come here for anything complicated, but the focus of the exposure period has come, let Lehman spend the money, they can use their advertising resources to promote crazy.

With this sum of no less than 150 million yuan, the people of Sony and Universal can eat some more, can you not be happy...