Hollywood legendary director

Overnight, Marvel quickly occupied people's sight.

For audiences everywhere, the entertainment industry at the end of the decade is more boring. Except for "Harry Potter and the Holy Grail", which took over "Breaking Dawn" in late November, there is no film that can be called global.

Take a look at this Christmas scheduled movie, "Meet Father-in-Law 3" and "Thirst of Thunder" are comedies that make money but do not get out of the circle; at a cost of 170 million investment, the 3D giant "The Year of War" hits "Ha "Lee Potter", the slogan "Beyond "Avatar"" was simply hitting his own face. Although he won the championship, the first week of 43.56 million was not beautiful. As for the "Chronicles of Narnia 3" which is also aimed at the end of the year "Even if Fox himself is very confident, it is not regarded as a special threat by major manufacturers such as Marvel and Sony.

This film was faced with doubts when the project was first established, and even Disney gave up. Could it really cause any waves?

Therefore, the setting of "Avengers" is a sensation.

On December 4, when "Harry Potter and the Holy Grail of Death" broke 600 million worldwide, setting a box office record in Italy, Sweden, Russia, Denmark, Belgium, Finland and other countries, a notice blasted the Internet.

At 9 o'clock in the morning, the official Marvel account uploaded the first version of the "Reunion" trailer on Youtu Turtle, and at the same time it was broadcast on major TV stations.

Including the mainland, the eyes of countless movie fans gathered here.

Focus on these figures that make people think.

Iron Man, American Team, Thor, Black Widow, Hawkeye, Hulk, Rocky... Director Fury, Agent Colson, every time a familiar face appeared, the audience was admired.

The shocking shots flashed by, but Ling Li's editing still aroused the enthusiasm of the fans.

"God, Marvel said that all members are assembled, but it really did. I just don't know if the scenes will be too scattered."

"If you don't say anything, just make this notice, you have to buy a ticket."

"It will be released on the 17th. It will be pre-sold one week in advance. Don't grab it from me.

"..."

In fact, the information that fans who follow this film can receive is non-stop, and many people have an illusion, the illusion of being surrounded.

According to Marvel's brand philosophy, every movie is a huge advertisement.

In the summer of this year, "Iron Man 2" still exploded in the film market despite the slight decline in storytelling. The film hasn't been painted yet, and the Golden State Comics show once again. Many people know that Marvel is going to make a big move, not to say it. No, the concept revealed by itself is still very bluff; filming, it was quiet for a period of time; after the completion, a photo of the main creative was uploaded on the Internet to a lot of speculation; then in October, Downey and Evans The others talked about "Reunion" purposefully while receiving the play, and the continuous hints made many audiences itch. Later, posters, interviews, drafts, and advocacy continued. The closer the end of the year, the greater the propaganda power.

In the eyes of the audience, Marvel is like an all-pervasive company, constantly radiating its rays, and it is difficult not to pay attention.

It can be said that when Mann Media made profit, Sony and Universal took the initiative to vacate the year-end schedule, and everyone maintained their publicity activities, the impact was very strong.

Even in the UK, France, Russia, China, Japan, Korea, Thailand and other places, with the help of a huge distribution chain and channel dealers, the relevant hype has aroused great momentum.

Of course, as long as the attention is paid, as long as the radiation is large enough, and the fan base is broad enough, it is not difficult to plant a seed in the hearts of the audience.

In Hollywood, several other companies are always paying attention to the movement of "Reunion", especially Warner. Who doesn't know that their decision to DC is vacillating. The postponement of the "Green Light" project is quite a joke.

Coupled with the rendering of the theater, people want to know how the film performs.

In short, regardless of how the news spreads, Sony and Universal are working hard for their own interests. Almost all inside and outside the industry are staring at "Reunion". To be honest, in the eyes of some people, if the film is really successful, maybe It also provides you with a new operating mode.

The manga market is huge, and the deeper it opens up, in essence, it benefits all the studios that can join it. It's like writing web articles. The more popular a genre is, it is not afraid of competition.

Because the demand for homogeneity is far more important than everyone thinks. It is not that one makes money, and the others don’t make money. That also underestimates the demand for genres of movie fans.

Marvel is like a net. I don't know how many interested parties are joined together, and it has only shown more energy until today.

Time flickered. At 8 pm on December 10, when six major ticketing websites including Ticketmaster and Eventbrite all put the posters of "Reunion" on the main page, it also represented that the much-anticipated "Reunion" movie opened an official line. On pre-sale.

Blue Butterfly's network operations department is very accurate with each card. It is said that 8 o'clock is 8 o'clock, and it is never early.

But in fact, there are already countless movie fans waiting in front of the computer early.

Then, these ticketing websites found that they still underestimated the charm of "Reunion". Even before that, they had expanded their servers in advance, but they were still crashed by fans who quickly squeezed in.

For a while, many movie fans rushed to Twitter and Facebook to complain: the service of online pre-sale sites is really scumbag.

Even more funny is that after 2 hours of emergency repairs, some ticketing websites crashed for the second time.

According to the person in charge of TK: No one expected that so many people would come in. The best situation we estimated in advance was only one million, but the key is that the frequency of refresh is too high. Within minutes, the influx of clicks has exceeded the server limit.

Of course, the fares we launched with the major hospitals this time are actually very conscientious. The giant screen is 32 dollars, the 3D theater is 17 dollars, and the ordinary theater is still 7.9 dollars. According to the ideas of manufacturers such as Universal and Sony, the pre-sales are over 1,000. Wan is amazing. As a result, the tickets for the midnight show and the first day of the show were sold for 20 million on the first day.

In other words, some theaters in about 13 cities in each state have attracted at least 1.5 million viewers.

Calculated in this way, when "Reunion" officially opened at midnight, it already had a sales capacity of tens of millions of box office.

The release of this data made filmmakers aware of the prospects of ticketing websites. The hot sales momentum shown by the film not only surprised passers-by, but even the studios were stunned—Sony and Universal had never thought about it. Tickets sell so easily.

I played so big when I first came up, directly breaking the zero field record of "The Dark Knight" (18.5 million).

You know, the first-day pre-sales of nearly 20 million movies have not appeared in this world right now. The more impactful the performance of "Reunion", the higher the exposure it can gather.

In Lehman's impression, every Marvel gathering is a record-breaking existence.

If you have to analyze it, the main reason is that it is too new and too curious for movie fans.

As mentioned earlier, today’s series are told along a story, and often the trilogy ends. Even if it restarts, it’s a new thing. Before Marvel called out "Infinite Surprise", it has never Someone can put so many roles, such a pavement, into one project.

And the existence of Universal + Sony + Blue Butterfly is far stronger than the Disney family alone. It is undeniable that in the final calculation of the profitability of the two, Mann Media may not necessarily be higher, but in the face of such a strong advertising capability, While reducing strong enemies, it also increases the advantages of screening. It requires resources and channels, and even audio and video products can be rounded up by Sony. Can Disney compare to it?

Therefore, the occurrence of this scene, or the emergence of a situation that is far more popular than the previous life, Lehman had expectations in his heart. He knew that "Reunion" could create a miracle in the hands of the three of them.

Disney.

When Robert Iger received the news, he really felt exaggerated. Today's movie market is becoming more and more incomprehensible...