Hollywood legendary director

This night, Hollywood colleagues are going crazy, but unfortunately the madness of "Reunion" did not end there.

It tells everyone with facts: adults, times have changed.

Regardless of past life or present life, "Reunion", backed by a broad fan base, should shine.

In Kevin’s words, no matter what works, fans are always biased. It can be seen from the fact that Iron Man is still their best-selling work. In terms of character tolerance, the US team and Thor are worse, so they If you can rely on a big event to make the Big Three appear at the same time, how is the superimposed effect of its popularity not terrible?

Moreover, "Reunion" is no better than "Titanic", "Avatar" and other original projects can only achieve dominance with a strong projection curve, it still upholds the consistent "big opening and closing" of traffic works, but it The heat is higher——

On the next day of the pre-sale, when the tickets were robbed at midnight, the three teams also received the ticketing website’s operating data for the first day of the show: 24 hours after the online booking was officially opened, the "Relink" added another 90 There are more than 10,000 ticket buyers, and the total pre-sale box office has exceeded 30 million.

It is no exaggeration to say that even if the core audience of Marvel is young enough and Internet-based, this data is really exaggerated in this era, especially when compared to a group of works that are pre-sold less than one million, it seems that everyone is not playing The same game.

On the third day of the pre-sale, a total of 37 million yuan.

On the 6th day, it exceeded 50 million, and the enthusiasm for pre-sales gradually faded...

...

Lehman sat in the conference room, focusing all his attention on the discussion at the moment.

Outside, the relevant public opinion guidance has not stopped, and the creators are running around and appearing.

Of course, by now, neither Sony nor Universal or the theaters have any doubts about the potential of "Reunion". With the fact that the probability of failure is rapidly reduced, everyone has only enthusiasm.

"According to our prior preparations, once the zero-point field is over, we must desperately guide public opinion and warm up the follow-up plot. As long as this freshness can be maintained, I believe the market will not let us down."

On the court, Kevin put on a PPT and explained enthusiastically. For him, this is not a huge encouragement.

The people from Sony and Universal nodded. Thinking back to all the Marvel movies produced, fans like to guess the follow-up plot trend and interpret the easter eggs from all angles. This has undoubtedly become their signature topic.

"Don't worry, you have already written the relevant copy. When the time comes, we will release it together. We will contribute to the maintenance of the entire environment."

"Then, in the end, all that is left is to verify the process for tomorrow night's premiere..."

...

The key issues of the premiere are nothing more than guest invitations and offline security issues.

First, the choice of location is the Chinese Grand Theater, the red carpet and venue layout that Lyman has always preferred;

Secondly, the brighter the stars, the more lively the scene, so you need to invite more big names;

Thirdly, the arrangement of the questionnaire survey can help everyone better predict the screening situation and draw a preliminary picture of the film;

The fourth is the linkage with various brands and the launch of derivatives.

As long as these four points are implemented in place and the publicity is controlled, the rest is to see how the audience market gives feedback.

So when the meeting was over, the three teams immediately took action.

The fact that this project can be issued in their hands is not only a short-term profit problem, but also the basis for future cooperation and the hope for the expansion of the IP economy.

After all, for Sony, the larger the market that Marvel can get, the same disguised increase in the copyright value of Little Spider, who makes Little Spider the real brother of Marvel.

At that time, no matter what results you can get, the spider will always get a market advantage, and whether you are merging with Marvel or continuing to develop independently, you can enjoy the public opinion bonus that belongs to the role of Marvel.

Of course, this is definitely more important to Marvel itself.

Kevin and Lehman have been brewing this "dominant impression establishment" action for a long time. They don’t want to end DC’s powerful public opinion depth index. They only ask audiences to see the film business that their first impression is that Marvel has already Exceeded DC.

Taking advantage of this advantage, and then using absolute results to step on DC to complete the migration of Manga users is also an additional role of "Fulian".

This night, Lyman, lying on the bed in the bedroom of Rust Manor, had a rare insomnia.

Perhaps, after launching so many good projects, in his mind, he still regards Marvel as the true core of the foundation, as the absolute focus of public relations, as the existence of unlimited possibilities in the content market...

...

"Hi Rob, meet again..."

At the premiere of "Reunion", Mike Harrison, the president of Focus Pictures, opened his arms and hugged the oncoming guy. "We haven't seen each other for half a year."

"Don't mention it, the previous days were too chaotic." Rob slapped his friend on the back and separated.

"Haha, after you were acquired by Lionsgate, haven't things improved."

Yes, the one called Rob, whose full name is Rob Freman, is the current president of Summit Entertainment, and once worked for ABC TV with Mike.

"There is no way, the financial pressure has been slightly reduced, but the project pressure has not been reduced at all." Rob said helplessly: "We always have to make some achievements, don't we."

"That's better than selling to those big companies miserably, and then being marginalized without the label." Mike raised his eyebrows, teasing his old friend.

This is true. If big studios really look at Pinnacle’s assets, they are at best eaten by mergers and acquisitions, and they certainly don’t have the demand for brand diversion like Lionsgate.

For Lionsgate, the impression of their operations over the years has penetrated into the movie fan community. When everyone mentions Lionsgate, their first reaction is the perception of horror, horror, blood plasma, violence, etc., while the pinnacle’s label territory is youth and love. It won't produce R-rated movies at all, and I'm going to take care of audiences who don't like heavy tastes.

Just as the Volkswagen Group also has the needs of luxury car brands such as Bugatti, Lamborghini, and Bentley, the centralization of labels is to segment audiences.When the business scale reaches a certain level and changes are urgently needed, it is a good way to use sub-brands to target different markets.

This is also the same as that Marvel must separate and independent of the fireflies. The audience groups that everyone locates are essentially different, and mixing them is not conducive to the shaping of the image.

Entering the venue, there are a lot of big guys.

Three people like Lyman, Global CEO Jeff Hill, and Columbia CEO Michael Linton stood together to receive the guests. Similarly, the red carpet outside was also full of big names: Nicholas Cage, Christian Bell , Robert Downey Jr...

The screams, the flashes of flashes, formed the premiere of "Reunion" tonight.