Hollywood legendary director

The emergence of "Re-Lian" is indeed the key point for Marvel's all-round improvement. Whether it is box office, copyright, derivatives, or brand linkage, the parts that can achieve revenue based on influence have all increased greatly after its appearance. , And provided a more solid fan base and adaptation soil for later character development

If I have to describe it, it used to be a single point of value, but the reality is a combination of strong forces and a new overall.

This can also be seen from the perspective of audience chasing. In 2008, after Mann Media acquired Marvel, it began to create a self-developed route and reclaimed the right to adapt the heroes who were left out. Once "Iron Man" was launched, Robert Downey Jr. Spread across the world at the speed of a rocket, becoming the sweet pastry of Hollywood;

But in fact, the existence of the follow-up "Invincible Hulk", "American Team" and "Thor" is almost a weakened version of "Iron Man", but now——

Chicago, Grant Park.

When Downey, Evans, Mark and other leading actors in the reunion entered the moment, the cheers of the fans and the photographer's shots formed a familiar scene.

A little bit different from before is that they are bound as a whole, and even the audience has a good opinion of all of them. The superposition of this good feeling is reflected in the market, which is the current hot box office situation.

"Look here, look here, let's take a group photo."

"Mark, Mark, do you have time, just ask a few questions."

"Ah! Ah! Ah!"

Everyone laughed so stiffly that they squeezed into the backstage lounge.

It can be said that the benefits they can enjoy with each of their leading actors are beyond their expectations.

Like Susan rubbing her aching calf right now, she smiled helplessly at Downey.

Speaking of it, the role of Iron Man really helped them too much, and when it was already very popular, the appearance of the reunion easily broke the ceiling of previous popularity and reached a new height——

The media focuses on pursuit, the gossip news is constantly arranged, various top talk shows and talk shows are invited one after another, and the advertising endorsers can't wait for cash to be taken away...

It has to be said that in Hollywood's popularity, what kind of benefits are coming, and all this is just a movie with enough traffic.

This is the case in North America, let alone overseas.

In the UK, the "Daily Mail" directly stated that "Reunion" would become the best-selling comic film, and then won 25.67 million US dollars in the first weekend, securing the weekly champion;

In Russia, "Reunion" took 14.95 million US dollars;

Mexico 17.42 million;

France 23.25 million;

The entire Asia-Pacific region has jointly contributed 50.34 million US dollars...

This wind is global, what is the 300 million 200 million "Spider-Man 3" in three days, what is the "Dark Knight" recorded in comic history, what is the new IP "Wolverine", let alone what Superman, Watcher, Blade Warriors and other works, as the same genre, they have all become the foil of "Reunion".

In three days, it took only three days. While "Reunion" reported 225 million in North America, the global box office reached 370 million, which made many high-level studios eat lemons.

370 million in the first weekend, what number will the global box office fall?

Anyway, no one has said that it has broken 1 billion to refresh the Super British record held by the "Dark Knight". Given the fact that the momentum of "Reunion" is even stronger, I just don't know that the final drop will be 1.2 billion or 1.3 billion. Or 1.4 billion globally, or more.

You know, so far, there are only a few that have passed the 1 billion mark in the world, and everyone can count them:

"Avatar", "Titanic", "Lord of the Rings 3", "Pirates of the Caribbean 2", "The Dark Knight", "Toy Story 3", "Jurassic Park", "Star Wars", "Alice "Dream in Wonderland" includes "Harry Potter: The Holy Grail of Death", which is already 800 million worldwide and is still in the screening cycle.

Among these, several are within 1 billion. Once it exceeds 1 billion, it will quickly widen the gap in the global box office list.

And when you count these works in detail, what is even more shocking is that there are already 2 of them related to Mann Media or Lehman, including the more powerful "Reunion"... Okay, this is still human?

But no matter what everyone thinks, for audiences all over the world, the end of the year is happy.

"It's so exciting. After watching it, my brain is full of scenes where the Hulk punches the mechanical flying dragon's head. Don't be too handsome.

"Banna and Tony are simply too talented, they formed a genius researcher."

"Just do I think Black Widow is very attractive."

"It's really hard to buy tickets for the giant screen of this movie. I hope those theaters can spend more money to renovate the theater, so that I don't have to drive to the city every day and I can't buy it on horseback."

Similar feedback from the audience also made the Marvel executives extremely excited.

They know very well that after the success of the successive projects, the audience already has the concept of "Marvel = good-looking", regardless of whether the film is artistic or deep, as long as the general public reputation is positive, it can be said that as long as They can always maintain this good impression and should not be too comfortable with the entire project development work.

After all, for the film industry, or more broadly, for all creative work, what a successful project brings is not a simple string of profitability data, but the establishment of the impression of users and service groups involved is the real thing. Intangible wealth, this is why everyone always emphasizes the label, the positioning, and the brand dependence of the core audience.

With the latter, it is relatively simple to get results, but this impression is not easy to maintain, which makes many series of movies unfinished. To put it bluntly, when will most of the audience’s favorability be worn away, when will it be necessary? Meet the bitter fruit of failure.

Obviously, "Reunion" is like a potion of oil, making Marvel's fire even more prosperous.

...

370 million in the first weekend, when this data is truly recorded, it is still difficult to accept, especially Warner, they are super uncomfortable.

Sony, Universal + Blue Butterfly's delivery capabilities are of course very good. Perhaps the three of them can easily allow millions of people to receive the relevant media push of the film during the promotion period, but it is still shocking to have such a strong conversion rate.

At a box office of 370 million, many first-line projects were unable to achieve the operational goal in one month, and the "Reunion" was achieved in 3 days.

For a creative product such as a movie, the important link is nothing more than shooting and launching. Now people have made a move, and it has succeeded. It is an unparalleled success, and it is easier than the "Avatar" kind of gambling project, and it is completely replicable In this way, the pressure and stimulation on Warner is not too great.

December 18th, 8 o'clock in the morning.

Warner CEO Kevin Tsujihara called a regular meeting in advance.

According to the description of the lady at the front desk that day: He seemed to be walking on a volcano.