Hollywood legendary director

"In order to maintain our competitiveness in the theme park and licensing market, we need to find new profit growth points."

"Isn't Catherine Kennedy willing to cooperate? You proposed to the board of directors to dig the copyright of the "Star Wars" series from Lucasfilm through a stock + cash transaction, and we agreed."

Robert Iger is Jewish, and George Lucas is Spielberg’s old friend. In recent years, as these filmmakers have grown older, they have become less and less energetic to manage this stall. .

The emergence of "Reunion" has basically accelerated Disney's acquisition of Lucasfilm. After all, without Marvel, Disney does need an additional source of high-quality content.

It's just that stocks + cash are also a bit of a big bet. The bet is that after Disney gets "Star Wars", it can complete the integration of resources and expand the profitability based on copyright.

How to put it, nothing more than Disney thinks that "Star Wars" can be more valuable in their hands.

You know, stocks + cash, and if Catherine is allowed to continue to be in charge of Lucasfilm, it is equivalent to this acquisition that Disney is acting as a party to help operate and share value, just for this, they have to give priority to a lot of Money investment.

As we all know, Lucasfilm’s biggest source of income is the "Star Wars" business, but Lucasfilm is a bit like Firefly. Its derivatives market is mainly completed by distributors and distributors, even if the total brand revenue depends on It looks very scary, but only a small part can be allocated, and the entire financial resources of "Star Wars" accounted for 60% of the total revenue from the United States.

According to Disney's analysis, Lucasfilm itself does not have independent sales channels. It has always given the "Star Wars" image to many manufacturers to operate, and these manufacturers have a low commission rate, and everyone has to make money.

However, Disney has its own sales network in most regions. Once "Star Wars" becomes the company's key project, whether it is self-sales or introduction of theme park construction and development, as long as the value generated is greater than the operating channel cost + acquisition cost + The cost of profit sharing, Disney made a good deal. On the contrary, such a harsh acquisition is a failure. This is also the reason why Lehmann has not been playing the "Star Wars" series. The price is too high for an already extremely successful project. , Can't afford to play without conditions.

If it was before, Disney might still hesitate, but being urged by the combination of Universal + Marvel, for the sake of the theme park and derivatives market share, it did not want to look forward to the future and missed the opportunity to compete.

...

At the end of 2010, there are good people's records that as soon as "Reunion" came out, the battle of the premium content market gradually climaxed. In the same year, Disney, Sony, Universal, Paramount, and Warner accelerated the integration of their own resources...

Just when the earth-shaking changes happened outside, some of them were known to Lehman. For example, Kevin Tsujihara made a special call to greet the third part of "Batman". The two talked and laughed happily, and some of them were unknown to Lehman. For example, Robert Iger focused on "Star Wars" and got the support of the board of directors.

However, whether he knew it or not, he didn't panic.

Just as the film became popular at the box office and continued to hang high on the box office charts of each ticket warehouse day, on December 20, the fifth day of the film’s release, Perlman called him and reported on the derivatives market:

The sales of iron man and related products officially exceeded US$2 billion, a year-on-year increase of 510%;

The cumulative sales of US Team and related products reached 1.57 billion US dollars, a year-on-year increase of 360%;

The sales of Raytheon and related products reached 1.24 billion, a year-on-year increase of 240%;

...

The sales of Hulk and related products were 1.32 billion, a year-on-year increase of 330%.

From this series of data, we can also see how much the "Reunion" Baotuan has contributed to the economic growth of the character, or that sentence, fans who originally only liked Iron Man or Hulk will gradually like other heroes because of their sense of camp belonging. The market ability to make stars and break the ceiling is what everyone values.

Apart from other things, the general increase of nearly 300%, which is fed back to the copyright market, also means that Marvel's overall value and popularity have expanded, and there are many hidden benefits, and it also adds favorable basic conditions for future development work.

The realization of popularity and traffic is understood.

This wave, this wave directly made Marvel Universe’s IP valuation from 6 billion to the 10 billion threshold, ranking 47, ranking first in the "Star Trek" (10.1 billion US dollars) founded in 1966. The second place in "World of Warcraft" (total value of 10.7 billion US dollars)-purely calculated based on content valuation, not included in tangible assets such as toy factories, Marvel stores, and publishing houses.

The reason why there is still no fixed number is that the process of creating profits in "Reunion" may have gone halfway. Although the ability to stimulate market consumption has weakened for a long time after the peak, it has accumulated a lot of money. Anyway, according to an organization’s analysis of big data, the conversion rate of Marvel fans is very impressive, and the potential for future growth is far from reaching the point of growth.

At the same time, due to the special head-draining effect of the film, the comic publishing business under Marvel Entertainment has begun a wave of sales hotspots. After many passers-by have watched the special effects masterpieces with no barriers, they must be willing to deepen their view of the Marvel world. understanding.

In addition, the actor's main creative is really popular. During this period, wherever he went to promote, he was greatly sought after by fans. It can be seen that after the establishment of the Marvel Universe, the dependence of movie fans and the goodwill of the label.

And all this is only three years.

After three years of operation and one assembly, such energy exploded, allowing Mann Media to gain both fame and fortune, and the interweaving of interest networks became more spread and thick.

For example, Universal asked when the Hulk's personal series was established, and Sony's rejection of the little spider joining the Marvel universe was not so determined.

At least, "Reunion" allows everyone to see how much Marvel's operating methods are attracting money. In the face of real interests, a little exchange is not unworthy.

Of course, Lehman knew in his heart that the value of Little Spider is still higher than that of the existing Marvel Universe, but after two years of the end of Little Spider, the profit growth suddenly dropped, but there must still be many people in Sony believe in the new As soon as the project came out, I could still make a lot of money. When this expectation still exists, no matter how to talk about it, I can't get much support.

Everyone is very realistic. It is Sony who has used its own channel resources to raise a god-level IP spider. You have great production ability and excellent operation methods. Am I bad?

Wait, wait, Sony is still a company that is very profitable...